Van Audience in Germany
Van has an estimated audience of 2,170,160 people in Germany. 28.7% are female, 71.3% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, RV park, Galatasaray S.K., Motorhome, RVs.
The average Van fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, RV park, Galatasaray S.K., with strongest over-indexing on Tagesschau (1.77× the country average). Demographically, the Van audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Van fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 37.2 |
| Estimated audience size | 2,170,160 |
Audience persona
The typical Van fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 561,136 | 1.18× |
| Bayern | 368,747 | 1.06× |
| Baden-Württemberg | 346,683 | 1.17× |
| Niedersachsen | 227,484 | 1.08× |
| Hessen | 201,635 | 1.22× |
| Berlin | 108,719 | 1.12× |
| Rheinland-Pfalz | 108,572 | 1× |
| Sachsen | 98,074 | 0.92× |
| Schleswig-Holstein | 77,462 | 0.99× |
| Brandenburg | 61,849 | 0.92× |
| Hamburg | 52,861 | 1.08× |
| Sachsen-Anhalt | 43,869 | 0.78× |
| Thüringen | 42,626 | 0.77× |
| Mecklenburg-Vorpommern | 31,972 | 0.77× |
| Saarland | 23,860 | 0.9× |
| Bremen | 19,350 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.77× | Movies & TV |
| RV park | 3.59× | Cars & Mobility |
| Galatasaray S.K. | 2.27× | Sports |
| Motorhome | 3.33× | Cars & Mobility |
| RVs | 2.04× | Cars & Mobility |
| Başakşehir | 12.59× | Sports |
| Fenerbahçe S.K. | 3.09× | Sports |
| FRITZ!Box | 1.81× | Technology & Electronics |
| Campervan | 3.22× | Cars & Mobility |
| Postbank | 1.57× | Business & Career |
| Trabzonspor | 3.05× | Sports |
| Campsite | 2.79× | Travel & Leisure |
| Volkswagen Transporter | 4.33× | Cars & Mobility |
| Efficient energy use | 1.67× | Technology & Electronics |
| Living room | 1.51× | Home & Garden |
| Minibus | 5.87× | Cars & Mobility |
| Beşiktaş | 4.08× | Sports |
| Tank truck | 8.56× | Cars & Mobility |
| Maltese (dog) | 1.83× | Pets & Animals |
| Commercial vehicle | 2.61× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.57 |
| Family Orientation | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.42 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 9.0% |
| Italy | 5.3% |
See Van audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Van have in Germany?
Van has an estimated audience of 2,170,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Van fans?
28.7% of Van fans are female, 71.3% are male, with an average age of 37.2 years.
Which brands do Van fans like most?
Van fans show strongest brand affinity for Tagesschau (1.77×), RV park (3.59×), and Galatasaray S.K. (2.27×) over the country average.
Where do Van fans live in Germany?
Van fans in Germany are most concentrated in Nordrhein-Westfalen (reach 561,136), Bayern (reach 368,747), and Baden-Württemberg (reach 346,683). These three regions account for the largest share of the active audience.
What other brands do Van fans also like?
Beyond Van itself, the audience over-indexes on RV park (3.59×), Galatasaray S.K. (2.27×), Motorhome (3.33×), and RVs (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.