Van Audience in Germany
A data profile of the people who buy, follow and care about Van in Germany — modelled from more than twelve digital signal sources. Van has an estimated audience of 2,170,160 people in Germany.
The average Van fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, RV park, Motorhome, with strongest over-indexing on Tagesschau (1.77× the country average).
Demographically, the Van audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Van fan in Germany is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Van profile in Germany.
Search interest · 12-month trend
Demographics of Van fans
28.7% are female, 71.3% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 37.2 |
| Estimated audience size | 2,170,160 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Van audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.0% |
| Italy | 5.3% |
Geography
Where the Van audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.19× | |
| 02 | Nordrhein-Westfalen | ~500K | 1.16× | |
| 03 | Baden-Württemberg | ~300K | 1.14× | |
| 04 | Berlin | ~100K | 1.07× | |
| 05 | Hamburg | ~50K | 1.07× | |
| 06 | Niedersachsen | ~200K | 1.06× | |
| 07 | Bremen | ~20K | 1.06× | |
| 08 | Bayern | ~400K | 1.03× | |
| 09 | Schleswig-Holstein | ~80K | 1.00× | |
| 10 | Rheinland-Pfalz | ~100K | 0.99× | |
| 11 | Brandenburg | ~60K | 0.94× | |
| 12 | Saarland | ~20K | 0.94× | |
| 13 | Sachsen | ~100K | 0.92× | |
| 14 | Thüringen | ~50K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~30K | 0.83× | |
| 16 | Sachsen-Anhalt | ~50K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Van audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tank truck | Cars & Mobility | 8.56× | ||
| 02 | Light commercial vehicle | Cars & Mobility | 6.10× | ||
| 03 | Minibus | Cars & Mobility | 5.87× | ||
| 04 | Volkswagen Transporter | Cars & Mobility | 4.33× | ||
| 05 | RV park | Cars & Mobility | 3.59× | ||
| 06 | Motorhome | Cars & Mobility | 3.33× | ||
| 07 | Campervan | Cars & Mobility | 3.22× | ||
| 08 | Fenerbahçe S.K. | Sports | 3.09× | ||
| 09 | Trabzonspor | Sports | 3.05× | ||
| 10 | Campsite | Travel & Leisure | 2.79× | ||
| 11 | Süper Lig | Sports | 2.67× | ||
| 12 | Commercial vehicle | Cars & Mobility | 2.61× | ||
| 13 | Travel trailer | Cars & Mobility | 2.59× | ||
| 14 | RVs | Cars & Mobility | 2.04× | ||
| 15 | Maltese (dog) | Pets & Animals | 1.83× | ||
| 16 | FRITZ!Box | Technology & Electronics | 1.81× | ||
| 17 | Tagesschau | Movies & TV | 1.77× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.67× | ||
| 19 | Postbank | Business & Career | 1.57× | ||
| 20 | Living room | Home & Garden | 1.51× |
Personality of the Van audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| Sustainability | BALANCE | 1.35× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| Pet Ownership | JOY | 1.01× |
Frequently asked questions
How many fans does Van have in Germany?
Van has an estimated audience of 2,170,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Van fans?
28.7% of Van fans are female, 71.3% are male, with an average age of 37.2 years.
Which brands do Van fans like most?
Van fans show strongest brand affinity for Tagesschau (1.77×), RV park (3.59×), and Motorhome (3.33×) over the country average.
Where do Van fans live in Germany?
Van fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Van fans also like?
Beyond Van itself, the audience over-indexes on RV park (3.59×), Motorhome (3.33×), RVs (2.04×), and Fenerbahçe S.K. (3.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See Van audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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