Travel trailer Audience in Germany
Travel trailer has an estimated audience of 2,587,189 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Travel trailer fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Travel trailer audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Category: Cars & Mobility · Type: Topic
Demographics of Travel trailer fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 2,587,189 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 649,321 | 1.15× |
| Bayern | 476,675 | 1.15× |
| Baden-Württemberg | 397,184 | 1.13× |
| Niedersachsen | 310,702 | 1.24× |
| Hessen | 173,078 | 0.88× |
| Rheinland-Pfalz | 147,179 | 1.14× |
| Sachsen | 111,012 | 0.87× |
| Schleswig-Holstein | 107,050 | 1.15× |
| Brandenburg | 85,263 | 1.06× |
| Berlin | 74,585 | 0.64× |
| Thüringen | 65,947 | 1× |
| Sachsen-Anhalt | 62,385 | 0.93× |
| Mecklenburg-Vorpommern | 53,712 | 1.09× |
| Hamburg | 52,520 | 0.9× |
| Saarland | 30,347 | 0.96× |
| Bremen | 16,051 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.01 |
| Sustainability | BALANCE | 1.71 |
| Travelling | THRILL | 1.67 |
| Sports Activity | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 23.7% |
| United States | 19.4% |
| Germany | 10.9% |
See Travel trailer audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Travel trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.