Travel trailer Audience in United States

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Travel trailer has an estimated audience of 4,598,375 people in United States. 38.8% are female, 61.2% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Motorhome, RV park, RVs, Camping, Motor vehicle.

The average Travel trailer fan in United States is 42.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Motorhome, RV park, RVs, with strongest over-indexing on Motorhome (4.26× the country average). Demographically, the Travel trailer audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Travel trailer fans

Demographic split for Travel trailer audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.1
Estimated audience size4,598,375

Audience persona

The typical Travel trailer fan in United States is more male, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Motorhome.

Top regions in United States

Top regions ranked by reach for Travel trailer in United States
RegionReachAffinity
Texas563,8431.43×
California546,8691.08×
Florida285,9950.92×
Arizona141,3921.51×
Washington134,3521.46×
New York131,1380.51×
North Carolina125,7320.91×
Michigan124,6571.04×
Ohio113,6950.8×
Georgia112,7110.8×
Pennsylvania105,8530.68×
Illinois102,0830.67×
Oregon96,2471.83×
Tennessee89,8340.97×
Virginia89,6080.8×
Colorado85,5671.18×
Indiana83,0540.99×
Oklahoma81,0071.59×
Missouri69,2030.93×
Louisiana68,0621.15×
Alabama67,4691.05×
Iowa65,8321.74×
South Carolina58,7060.85×
Wisconsin58,3130.84×
Minnesota56,1330.85×
Nevada54,4291.22×
New Jersey52,2470.45×
Kentucky49,7240.86×
Utah47,3551.15×
Massachusetts47,3450.52×
Arkansas46,4571.23×
Maryland42,3930.54×
Mississippi37,2370.98×
Idaho36,2471.57×
New Mexico35,2401.53×
Kansas34,2200.94×
Connecticut24,7650.54×
West Virginia22,1671.04×
Nebraska18,9720.82×
Montana18,8051.47×
Alaska17,4161.77×
New Hampshire17,1550.95×
Maine14,6080.89×
South Dakota9,9900.94×
Wyoming9,7091.42×
North Dakota8,9080.94×
Delaware8,5950.68×
Rhode Island8,2830.57×
Vermont6,3250.78×
Hawaii5,7260.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travel trailer audience
BrandAffinityCategory
Motorhome4.26×Cars & Mobility
RV park4.09×Cars & Mobility
RVs2.47×Cars & Mobility
Camping1.61×Travel & Leisure
Motor vehicle1.58×Cars & Mobility
AutoZone1.63×Cars & Mobility
Mobile home2.11×Cars & Mobility
Trailer (vehicle)3.3×Cars & Mobility
Survival skills1.98×Politics & Society
SUVs1.51×Cars & Mobility
Machine1.54×Business & Career
Wheel1.72×Cars & Mobility
Tractor2.26×Cars & Mobility
Wrench2.15×Home & Garden
Engine1.88×Cars & Mobility
Hand tool1.76×Home & Garden
Outdoor enthusiast1.64×Sports
Yahoo! News1.73×News
Truck camper4.89×Cars & Mobility
CarGurus1.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travel trailer audience
TraitClusterScore
Design AffinityPREMIUM1.97
TravellingTHRILL1.88
SustainabilityBALANCE1.58
Risk AppetiteTHRILL1.55
Family OrientationCONSERVATISM1.55
Pet OwnershipJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Travel trailer
CountryShare
Japan23.7%
United States19.4%
Germany10.9%

See Travel trailer audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Travel trailer have in United States?

Travel trailer has an estimated audience of 4,598,375 people in United States, concentrated in Texas and California.

What is the gender split and age of Travel trailer fans?

38.8% of Travel trailer fans are female, 61.2% are male, with an average age of 42.1 years.

Which brands do Travel trailer fans like most?

Travel trailer fans show strongest brand affinity for Motorhome (4.26×), RV park (4.09×), and RVs (2.47×) over the country average.

Where do Travel trailer fans live in United States?

Travel trailer fans in United States are most concentrated in Texas (reach 563,843), California (reach 546,869), and Florida (reach 285,995). These three regions account for the largest share of the active audience.

What other brands do Travel trailer fans also like?

Beyond Travel trailer itself, the audience over-indexes on RV park (4.09×), RVs (2.47×), Camping (1.61×), and Motor vehicle (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travel trailer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.