Trailer (vehicle) Audience in United States

Trailer (vehicle) has an estimated audience of 13,064,868 people in United States. 26.1% are female, 73.9% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Trailer (vehicle) fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Trailer (vehicle) audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Trailer (vehicle) fans

Demographic split for Trailer (vehicle) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age45.6
Estimated audience size13,064,868

Audience persona

The typical Trailer (vehicle) fan in United States is more male, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Trailer (vehicle) in United States
RegionReachAffinity
California1,480,0351.03×
Texas1,414,5631.26×
Florida947,9891.07×
New York553,6780.76×
Georgia477,2971.19×
North Carolina427,2601.09×
Pennsylvania391,0530.89×
Ohio387,7820.96×
Illinois372,4230.86×
Michigan353,4691.03×
Arizona333,6921.25×
Virginia315,0440.99×
Tennessee301,5511.15×
Washington289,1351.1×
New Jersey259,9960.78×
Indiana253,0711.06×
Alabama249,1111.36×
Missouri232,6021.1×
South Carolina216,3161.1×
Louisiana207,2181.23×
Colorado197,6830.96×
Wisconsin195,4060.99×
Maryland184,4850.82×
Kentucky183,1251.12×
Massachusetts179,5870.7×
Oklahoma176,0011.21×
Oregon169,4531.13×
Minnesota167,0930.89×
Utah156,3431.34×
Mississippi140,4061.3×
Arkansas126,8971.18×
Nevada125,8851×
Kansas111,7111.09×
Connecticut103,6450.79×
Iowa103,4670.96×
New Mexico78,3541.2×
Idaho73,0201.11×
West Virginia67,2971.11×
Nebraska58,0590.89×
Maine43,2000.92×
New Hampshire42,0020.82×
Hawaii37,2360.66×
Montana35,5410.98×
Delaware29,9030.83×
Rhode Island29,0140.7×
Alaska28,7291.03×
North Dakota25,7770.96×
South Dakota25,2630.84×
Washington, District of Columbia22,1620.56×
Wyoming17,9240.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trailer (vehicle) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Dump truck5.03×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Lawn mower5.26×Home & Garden
Tractor Supply Company4.51×Shopping
Staples (Canada)3.32×Business & Career
AutoZone2.46×Cars & Mobility
Fly fishing3.97×Sports
Auction3×Shopping
Flatbed truck10.22×Cars & Mobility
MSN2.22×News
Planet Fitness2.21×Sports
Logging5.07×Technology & Electronics
Carpentry3.24×Home & Garden
Popup camper9.1×Travel & Leisure
Logistics3.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trailer (vehicle) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
Quality AwarenessPREMIUM1.25
DIY MentalityTHRILL1.18
PatriotismCONSERVATISM1.1
Convenience OrientationPREMIUM1.1
ExtroversionTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Trailer (vehicle)
CountryShare
United States40.7%
Australia5.9%
Italy5.9%

See Trailer (vehicle) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Trailer (vehicle) have in United States?

Trailer (vehicle) has an estimated audience of 13,064,868 people in United States, concentrated in California and Texas.

What is the gender split and age of Trailer (vehicle) fans?

26.1% of Trailer (vehicle) fans are female, 73.9% are male, with an average age of 45.6 years.

Which brands do Trailer (vehicle) fans like most?

Trailer (vehicle) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Trailer (vehicle) fans live in United States?

Trailer (vehicle) fans in United States are most concentrated in California (reach 1,480,035), Texas (reach 1,414,563), and Florida (reach 947,989). These three regions account for the largest share of the active audience.

What other brands do Trailer (vehicle) fans also like?

Beyond Trailer (vehicle) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trailer (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.