Rascasse Audience Intelligence

Trailer (vehicle) Audience in United States

A data profile of the people who buy, follow and care about Trailer (vehicle) in United States — modelled from more than twelve digital signal sources. Trailer (vehicle) has an estimated audience of 13,064,868 people in United States.

#1811among Topic in United States#100in Cars & Mobility

The average Trailer (vehicle) fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lawn mower, Dump truck, Love's Travel Stops & Country Stores, with strongest over-indexing on Lawn mower (5.34× the country average).

Demographically, the Trailer (vehicle) audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trailer (vehicle) fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Lawn mower.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trailer (vehicle) profile in United States.

Audience size
13.1M
in United States
Gender
26.1%♀
73.9% male
Age
45.6
average years
Country rank
#2727
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trailer (vehicle) fans

26.1% are female, 73.9% are male, average age 45.6.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Trailer (vehicle) audience in United States
MetricValue
Female26.1%
Male73.9%
Average age45.6
Estimated audience size13,064,868
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Trailer (vehicle) audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Trailer (vehicle) audience comes from United States.

Worldwide audience distribution share by country for Trailer (vehicle)
CountryShare
United States40.7%
Australia5.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trailer (vehicle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Trailer (vehicle) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.55×
02Alabama~200K1.37×
03Mississippi~100K1.34×
04West Virginia~80K1.28×
05New Mexico~80K1.26×
06Louisiana~200K1.24×
07Arizona~300K1.23×
08Arkansas~100K1.20×
09Oklahoma~200K1.18×
10Texas~1.5M1.17×
11Idaho~70K1.14×
12Georgia~500K1.13×
13Tennessee~300K1.12×
14Alaska~30K1.12×
15Kentucky~200K1.10×
16Oregon~200K1.09×
17Missouri~200K1.08×
18South Carolina~200K1.07×
19Washington~300K1.05×
20Kansas~100K1.05×
21North Carolina~400K1.04×
22North Dakota~30K1.04×
23Florida~900K1.02×
24Indiana~200K1.02×
25Montana~40K1.01×
26California~1.5M0.99×
27Michigan~300K0.99×
28Wyoming~20K0.99×
29Wisconsin~200K0.98×
30Nevada~100K0.98×
31Virginia~300K0.96×
32Iowa~100K0.95×
33Maine~40K0.95×
34Ohio~400K0.93×
35Colorado~200K0.92×
36South Dakota~30K0.90×
37Nebraska~60K0.89×
38Delaware~30K0.89×
39Minnesota~200K0.88×
40Pennsylvania~400K0.86×
41New Hampshire~40K0.85×
42Illinois~400K0.82×
43Maryland~200K0.81×
44Connecticut~100K0.78×
45New Jersey~200K0.74×
46Rhode Island~30K0.73×
47New York~500K0.72×
48Massachusetts~200K0.68×
49Hawaii~40K0.67×
50Washington, District of Columbia~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Trailer (vehicle), United States
0.59×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trailer (vehicle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trailer (vehicle) audience
#·InterestCategoryAffinity×
01Popup camperTravel & Leisure9.09×
02Love's Travel Stops & Country StoresShopping6.24×
03MotorboatCars & Mobility5.53×
04Lawn mowerHome & Garden5.34×
05LoggingTechnology & Electronics4.89×
06Dump truckCars & Mobility4.56×
07VanCars & Mobility4.25×
08Diesel engineCars & Mobility4.23×
09Tractor Supply CompanyShopping3.87×
10Discount TireShopping3.60×
11LogisticsBusiness & Career3.18×
12AuctionShopping3.12×
13Real propertyHome & Garden2.94×
14NASDAQBusiness & Career2.87×
15CarGurusCars & Mobility2.81×
16Solar energyHome & Garden2.77×
17Used carCars & Mobility2.38×
18AutoZoneCars & Mobility2.00×
19CampingTravel & Leisure1.73×
20NatureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trailer (vehicle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trailer (vehicle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.97×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trailer (vehicle) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.68×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trailer (vehicle) have in United States?

Trailer (vehicle) has an estimated audience of 13,064,868 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trailer (vehicle) fans?

26.1% of Trailer (vehicle) fans are female, 73.9% are male, with an average age of 45.6 years.

03

Which brands do Trailer (vehicle) fans like most?

Trailer (vehicle) fans show strongest brand affinity for Lawn mower (5.34×), Dump truck (4.56×), and Love's Travel Stops & Country Stores (6.24×) over the country average.

04

Where do Trailer (vehicle) fans live in United States?

Trailer (vehicle) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Trailer (vehicle) fans also like?

Beyond Trailer (vehicle) itself, the audience over-indexes on Dump truck (4.56×), Love's Travel Stops & Country Stores (6.24×), Tractor Supply Company (3.87×), and Auction (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Trailer (vehicle) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trailer (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →