Rascasse Audience Intelligence

Popup camper Audience in United States

A data profile of the people who buy, follow and care about Popup camper in United States — modelled from more than twelve digital signal sources. Popup camper has an estimated audience of 3,396,555 people in United States.

#4746among Topic in United States#760in Travel & Leisure

The average Popup camper fan in United States is 49.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Truck camper, Trailer (vehicle), Mobile home, with strongest over-indexing on Truck camper (21.6× the country average).

Demographically, the Popup camper audience skews more male with an average age of 49.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popup camper fan in United States is more male, around 49.6 years old, with strong DIY Mentality tendencies and a notable affinity for Truck camper.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popup camper profile in United States.

Audience size
3.4M
in United States
Gender
40.5%♀
59.5% male
Age
49.6
average years
Country rank
#9267
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popup camper fans

40.5% are female, 59.5% are male, average age 49.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Popup camper audience in United States
MetricValue
Female40.5%
Male59.5%
Average age49.6
Estimated audience size3,396,555
Fig. 03

Age distribution

Ø 49.6
average years
Age distribution of the Popup camper audience in United States
Age bracketShare%
16-194%
20-298%
30-3915%
40-4925%
50+48%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Popup camper audience comes from United States.

Worldwide audience distribution share by country for Popup camper
CountryShare
United States32.9%
Italy12.8%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popup camper audience in United States is strongest.

Fig. 05

Top regions by affinity

Popup camper fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.55×
02New Mexico~30K1.49×
03Wyoming~7K1.48×
04West Virginia~20K1.44×
05Colorado~70K1.38×
06Wisconsin~70K1.36×
07Arkansas~40K1.36×
08Maine~20K1.34×
09North Dakota~9K1.32×
10Michigan~100K1.31×
11Idaho~20K1.31×
12New Hampshire~20K1.31×
13South Dakota~10K1.27×
14Missouri~70K1.26×
15Vermont~7K1.24×
16Indiana~80K1.22×
17Kentucky~50K1.20×
18Oklahoma~50K1.20×
19Minnesota~60K1.17×
20Nebraska~20K1.15×
21Iowa~30K1.13×
22Alaska~8K1.13×
23Ohio~100K1.12×
24Kansas~30K1.11×
25Tennessee~70K1.09×
26Alabama~50K1.00×
27Arizona~70K0.98×
28Mississippi~30K0.97×
29Pennsylvania~100K0.92×
30Louisiana~40K0.92×
31South Carolina~50K0.91×
32North Carolina~90K0.87×
33Utah~30K0.84×
34Rhode Island~9K0.84×
35Oregon~30K0.82×
36Illinois~90K0.79×
37Washington~50K0.77×
38Delaware~7K0.77×
39Virginia~60K0.75×
40Texas~200K0.74×
41Georgia~80K0.73×
42Connecticut~30K0.73×
43Nevada~20K0.69×
44Massachusetts~50K0.68×
45Florida~200K0.65×
46Maryland~30K0.58×
47Hawaii~7K0.49×
48New York~90K0.48×
49California~200K0.46×
50New Jersey~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Popup camper, United States
0.41×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popup camper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popup camper audience
#·InterestCategoryAffinity×
01Truck camperCars & Mobility21.60×
02Teardrop trailerCars & Mobility21.48×
03JaycoCars & Mobility13.34×
04RV (film)Movies & TV10.87×
05Kampgrounds of AmericaSports10.59×
06Trailer (vehicle)Cars & Mobility9.09×
07RV parkCars & Mobility6.45×
08VanCars & Mobility5.11×
09Mobile homeCars & Mobility4.81×
10Extra Space StorageHome & Garden4.77×
11MotorhomeCars & Mobility4.44×
12Tractor Supply CompanyShopping4.16×
13Survival skillsPolitics & Society3.55×
14CarGurusCars & Mobility3.32×
15RVsCars & Mobility3.22×
16AutoZoneCars & Mobility2.43×
17CampingTravel & Leisure2.03×
18U.S. stateTravel & Leisure1.77×
19NatureHome & Garden1.68×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popup camper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popup camper audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.73×
PatriotismCONSERVATISM1.62×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popup camper audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popup camper have in United States?

Popup camper has an estimated audience of 3,396,555 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Popup camper fans?

40.5% of Popup camper fans are female, 59.5% are male, with an average age of 49.6 years.

03

Which brands do Popup camper fans like most?

Popup camper fans show strongest brand affinity for Truck camper (21.6×), Trailer (vehicle) (9.09×), and Mobile home (4.81×) over the country average.

04

Where do Popup camper fans live in United States?

Popup camper fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Popup camper fans also like?

Beyond Popup camper itself, the audience over-indexes on Trailer (vehicle) (9.09×), Mobile home (4.81×), Teardrop trailer (21.48×), and RV park (6.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Popup camper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popup camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →