Popup camper Audience in United States

Popup camper logo

Popup camper has an estimated audience of 3,396,555 people in United States. 40.5% are female, 59.5% are male, average age 49.6. Top regions: Texas, California, Florida. Top brand affinities: Truck camper, Trailer (vehicle), Mobile home, Teardrop trailer, RV park.

The average Popup camper fan in United States is 49.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Truck camper, Trailer (vehicle), Mobile home, with strongest over-indexing on Truck camper (21.6× the country average). Demographically, the Popup camper audience skews more male with an average age of 49.6, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Popup camper fans

Demographic split for Popup camper audience in United States
MetricValue
Female40.5%
Male59.5%
Average age49.6
Estimated audience size3,396,555

Audience persona

The typical Popup camper fan in United States is more male, around 49.6 years old, with strong Risk Appetite tendencies and a notable affinity for Truck camper.

Top regions in United States

Top regions ranked by reach for Popup camper in United States
RegionReachAffinity
Texas224,1690.77×
California181,4060.49×
Florida156,3210.68×
Ohio120,3501.15×
Michigan116,6621.31×
Pennsylvania112,7600.99×
Illinois96,1470.85×
North Carolina94,6630.93×
New York93,2050.49×
Georgia79,2080.76×
Indiana78,6571.27×
Colorado76,7681.43×
Tennessee76,6671.13×
Missouri71,3301.3×
Wisconsin70,4591.38×
Arizona70,0641.01×
Virginia64,5350.78×
Minnesota58,2461.2×
Kentucky52,9181.24×
Washington51,8620.76×
Alabama49,2781.04×
Massachusetts48,2400.72×
South Carolina46,8730.92×
Oklahoma46,0611.22×
Louisiana39,1830.89×
Arkansas38,7191.38×
New Jersey35,3400.41×
Maryland34,7810.6×
Oregon31,4080.81×
Iowa30,9571.11×
Kansas29,0831.09×
Mississippi25,9490.93×
Utah25,6870.84×
New Mexico25,1731.48×
Connecticut24,5230.72×
Nevada22,9000.7×
West Virginia21,7921.38×
Idaho20,5501.21×
Nebraska19,5941.15×
New Hampshire17,6511.32×
Maine16,4471.35×
Montana13,8701.47×
South Dakota9,8311.25×
Rhode Island8,9140.82×
North Dakota8,6721.24×
Alaska8,2931.14×
Wyoming7,7431.54×
Vermont7,1051.19×
Delaware6,8860.73×
Washington, District of Columbia2,6760.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popup camper audience
BrandAffinityCategory
Truck camper21.6×Cars & Mobility
Trailer (vehicle)9.09×Cars & Mobility
Mobile home4.81×Cars & Mobility
Teardrop trailer21.48×Cars & Mobility
RV park6.45×Cars & Mobility
Survival skills3.55×Politics & Society
Tractor Supply Company4.16×Shopping
RVs3.22×Cars & Mobility
AutoZone2.43×Cars & Mobility
Outdoor recreation1.52×Sports
Van5.11×Cars & Mobility
Motorhome4.44×Cars & Mobility
Kampgrounds of America10.59×Sports
U.S. state1.77×Travel & Leisure
CarGurus3.32×Cars & Mobility
Craigslist2.38×Shopping
Camping2.03×Travel & Leisure
RV (film)10.87×Movies & TV
Jayco13.34×Cars & Mobility
Nature1.68×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popup camper audience
TraitClusterScore
Risk AppetiteTHRILL2.64
SustainabilityBALANCE2.53
Need for SecurityCONSERVATISM1.81
DIY MentalityTHRILL1.8
TravellingTHRILL1.59
Quality AwarenessPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Popup camper
CountryShare
United States32.9%
Italy12.8%
Germany10.9%

See Popup camper audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Popup camper have in United States?

Popup camper has an estimated audience of 3,396,555 people in United States, concentrated in Texas and California.

What is the gender split and age of Popup camper fans?

40.5% of Popup camper fans are female, 59.5% are male, with an average age of 49.6 years.

Which brands do Popup camper fans like most?

Popup camper fans show strongest brand affinity for Truck camper (21.6×), Trailer (vehicle) (9.09×), and Mobile home (4.81×) over the country average.

Where do Popup camper fans live in United States?

Popup camper fans in United States are most concentrated in Texas (reach 224,169), California (reach 181,406), and Florida (reach 156,321). These three regions account for the largest share of the active audience.

What other brands do Popup camper fans also like?

Beyond Popup camper itself, the audience over-indexes on Trailer (vehicle) (9.09×), Mobile home (4.81×), Teardrop trailer (21.48×), and RV park (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popup camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.