Jayco Audience in United States

Jayco has an estimated audience of 1,591,276 people in United States. 42.7% are female, 57.3% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Capital One, Google Maps, AccuWeather, Circle K.

The average Jayco fan in United States is 50.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (23.88× the country average). Demographically, the Jayco audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Jayco fans

Demographic split for Jayco audience in United States
MetricValue
Female42.7%
Male57.3%
Average age50.0
Estimated audience size1,591,276

Audience persona

The typical Jayco fan in United States is more male, around 50.0 years old, with strong Need for Security tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Jayco in United States
RegionReachAffinity
California117,3940.67×
Texas106,9110.78×
Florida79,1520.73×
Indiana76,5352.63×
Michigan50,1781.21×
New York49,9220.56×
Ohio45,1880.92×
Pennsylvania41,5700.78×
Illinois35,8500.68×
North Carolina33,7760.71×
Georgia33,4670.68×
Washington32,6901.02×
Arizona30,3970.94×
Idaho29,1623.65×
Wisconsin27,4311.15×
Tennessee25,3010.79×
Colorado23,4290.93×
Missouri23,0260.9×
Virginia22,9270.59×
Minnesota20,9120.92×
Louisiana19,9270.97×
South Carolina19,8170.83×
Alabama18,9700.85×
Oregon18,8641.03×
New Jersey17,4170.43×
Oklahoma16,7720.95×
Arkansas15,8831.21×
Massachusetts15,7200.5×
Kentucky15,6790.79×
Utah14,8561.04×
Maryland14,3270.52×
Mississippi14,2621.09×
Nevada12,7160.83×
Kansas12,2730.98×
Iowa11,5040.88×
Connecticut9,4510.59×
Montana8,9992.04×
New Mexico8,3701.05×
West Virginia8,2841.12×
Nebraska8,0071×
Maine7,0881.24×
New Hampshire6,7221.07×
Wyoming5,1702.19×
North Dakota4,9221.51×
South Dakota4,0801.11×
Rhode Island3,5800.71×
Delaware3,3860.77×
Alaska3,1050.91×
Vermont2,7640.99×
Hawaii1,9660.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jayco audience
BrandAffinityCategory
CarGurus23.88×Cars & Mobility
Capital One14.66×Business & Career
Google Maps9.88×Internet & Social Media
AccuWeather15.74×Home & Garden
Circle K13.77×Shopping
Diane Keaton10.59×Movies & TV
Google News10.06×News
Indeed.com6.98×Business & Career
MSN6.36×News
Aaron Rodgers9.97×Sports
Clint Eastwood13.98×Movies & TV
Bruce Willis11.21×Movies & TV
Enterprise Rent-A-Car9.21×Cars & Mobility
Billy Bob Thornton12.56×Movies & TV
Matthew McConaughey12.48×Movies & TV
Staples (Canada)6.47×Business & Career
Demi Moore11.37×Movies & TV
Jeff Bezos13.75×Business & Career
Patrick Swayze14.78×Movies & TV
John Wayne18.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jayco audience
TraitClusterScore
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.32
Risk AppetiteTHRILL1.23
DIY MentalityTHRILL1.23
Family OrientationCONSERVATISM1.21
TravellingTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Jayco
CountryShare
United States61.5%
Australia24.3%
Canada8.9%

See Jayco audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jayco have in United States?

Jayco has an estimated audience of 1,591,276 people in United States, concentrated in California and Texas.

What is the gender split and age of Jayco fans?

42.7% of Jayco fans are female, 57.3% are male, with an average age of 50.0 years.

Which brands do Jayco fans like most?

Jayco fans show strongest brand affinity for CarGurus (23.88×), Capital One (14.66×), and Google Maps (9.88×) over the country average.

Where do Jayco fans live in United States?

Jayco fans in United States are most concentrated in California (reach 117,394), Texas (reach 106,911), and Florida (reach 79,152). These three regions account for the largest share of the active audience.

What other brands do Jayco fans also like?

Beyond Jayco itself, the audience over-indexes on Capital One (14.66×), Google Maps (9.88×), AccuWeather (15.74×), and Circle K (13.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jayco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.