Rascasse Audience Intelligence

Jayco Target Market in United States

A data profile of the people who buy, follow and care about Jayco in United States — modelled from more than twelve digital signal sources. Jayco has an estimated audience of 1,581,613 people in United States.

#1765among Brand in United States#563in Cars & Mobility

The average Jayco fan in United States is 50.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Indiana.

Top brand affinities include Truck camper, Airstream, Popup camper, with strongest over-indexing on Truck camper (13.04× the country average).

Demographically, the Jayco audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jayco fan in United States is more male, around 50.0 years old, with strong Need for Security tendencies and a notable affinity for Truck camper.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jayco profile in United States.

Audience size
1.6M
in United States
Gender
42.7%♀
57.3% male
Age
50.0
average years
Country rank
#17066
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jayco

42.7% are female, 57.3% are male, average age 50.0.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Jayco audience in United States
MetricValue
Female42.7%
Male57.3%
Average age50.0
Estimated audience size1,581,613
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the Jayco audience in United States
Age bracketShare%
16-193%
20-297%
30-3915%
40-4926%
50+48%
Fig. 04

Worldwide distribution

61.6%

of the worldwide Jayco audience comes from United States.

Worldwide audience distribution share by country for Jayco
CountryShare
United States61.6%
Australia24.1%
Canada9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jayco audience in United States is strongest.

Fig. 05

Top regions by affinity

Jayco customers by region in United States
#RegionReachAffinity×
01Idaho~30K3.78×
02Indiana~90K2.99×
03Wyoming~4K1.89×
04Montana~8K1.76×
05North Dakota~5K1.45×
06Maine~7K1.27×
07Michigan~50K1.22×
08West Virginia~9K1.15×
09South Dakota~4K1.13×
10Mississippi~10K1.12×
11Wisconsin~30K1.11×
12Arkansas~10K1.10×
13Vermont~3K1.06×
14New Hampshire~7K1.05×
15Louisiana~20K1.02×
16New Mexico~8K1.01×
17Alaska~3K1.01×
18Utah~10K1.00×
19Oregon~20K0.99×
20Nebraska~8K0.96×
21Washington~30K0.93×
22Colorado~20K0.91×
23Kansas~10K0.91×
24Ohio~40K0.90×
25Minnesota~20K0.90×
26Oklahoma~20K0.90×
27Iowa~10K0.90×
28Arizona~30K0.88×
29Missouri~20K0.88×
30Alabama~20K0.87×
31Delaware~4K0.85×
32South Carolina~20K0.81×
33Nevada~10K0.81×
34Rhode Island~4K0.81×
35Kentucky~20K0.80×
36Tennessee~30K0.79×
37Pennsylvania~40K0.75×
38Texas~100K0.73×
39Florida~80K0.72×
40North Carolina~30K0.70×
41Georgia~30K0.66×
42Illinois~30K0.65×
43Connecticut~10K0.65×
44Hawaii~4K0.64×
45California~100K0.61×
46Virginia~20K0.60×
47Maryland~20K0.57×
48New York~50K0.54×
49Massachusetts~20K0.54×
50New Jersey~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Jayco, United States
0.47×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jayco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jayco audience
#·InterestCategoryAffinity×
01AirstreamCars & Mobility15.62×
02Popup camperTravel & Leisure13.34×
03Truck camperCars & Mobility13.04×
04RV parkCars & Mobility5.96×
05MotorboatCars & Mobility5.11×
06Lawn mowerHome & Garden4.87×
07Tesla MotorsCars & Mobility4.35×
08Microwave ovenHome & Garden3.14×
09Discount TireShopping2.99×
10Solar energyHome & Garden2.77×
11LodgingTravel & Leisure2.74×
12Hardware storeHome & Garden2.74×
13CampingTravel & Leisure2.58×
14Used carCars & Mobility2.39×
15Home AppliancesHome & Garden2.21×
16AirbnbTravel & Leisure1.97×
17RecreationTravel & Leisure1.97×
18NatureHome & Garden1.94×
19FurnitureHome & Garden1.63×
20Home improvementHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jayco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jayco audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
PatriotismCONSERVATISM1.69×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jayco audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Early Adopter MentalityPOWER0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jayco's target market in United States?

Jayco's target market in United States covers an estimated 1,581,613 people, concentrated in California and Texas.

02

What is the gender split and age of Jayco customers?

42.7% of the Jayco audience are female, 57.3% are male, with an average age of 50.0 years.

03

Which brands do Jayco fans like most?

Jayco fans show strongest brand affinity for Truck camper (13.04×), Airstream (15.62×), and Popup camper (13.34×) over the country average.

04

Where do Jayco fans live in United States?

Jayco fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Indiana (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jayco fans also like?

Beyond Jayco itself, the audience over-indexes on Airstream (15.62×), Popup camper (13.34×), Camping (2.58×), and RV park (5.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Jayco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jayco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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