Airstream Audience in United States

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Airstream has an estimated audience of 2,618,457 people in United States. 44.2% are female, 55.8% are male, average age 49.1. Top regions: California, Texas, Florida. Top brand affinities: RV Trader, Motorhome, RV park, Forest River (company), Popup camper.

The average Airstream fan in United States is 49.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include RV Trader, Motorhome, RV park, with strongest over-indexing on RV Trader (17.33× the country average). Demographically, the Airstream audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Airstream fans

Demographic split for Airstream audience in United States
MetricValue
Female44.2%
Male55.8%
Average age49.1
Estimated audience size2,618,457

Audience persona

The typical Airstream fan in United States is more male, around 49.1 years old, with strong Risk Appetite tendencies and a notable affinity for RV Trader.

Top regions in United States

Top regions ranked by reach for Airstream in United States
RegionReachAffinity
California361,3771.25×
Texas231,9611.03×
Florida184,9731.04×
New York117,2270.8×
Ohio88,5201.1×
Washington81,4961.55×
North Carolina76,7880.97×
Arizona71,0131.33×
Georgia70,9680.88×
Illinois68,1010.78×
Colorado63,9891.55×
Virginia63,3160.99×
Pennsylvania63,0780.72×
Michigan62,5440.91×
Tennessee53,9991.03×
New Jersey47,7700.72×
Massachusetts47,1040.91×
Oregon41,6911.39×
Indiana41,3990.87×
Missouri38,1630.9×
Minnesota36,3690.97×
Wisconsin35,3790.9×
South Carolina34,7040.88×
Maryland31,6810.7×
Nevada29,0541.15×
Alabama28,8350.79×
Utah28,0331.2×
Kentucky27,5300.84×
Oklahoma27,4050.94×
Louisiana27,3890.81×
Connecticut22,6800.86×
New Mexico19,1121.46×
Arkansas18,0250.84×
Kansas17,5950.85×
Idaho16,5301.26×
Iowa16,1690.75×
Mississippi15,6580.73×
New Hampshire13,3381.29×
Maine12,6661.35×
Montana11,6741.61×
Nebraska10,0320.76×
West Virginia9,8060.8×
Hawaii7,3470.65×
Alaska7,2811.3×
Rhode Island6,3650.76×
Vermont6,1871.35×
Washington, District of Columbia6,0950.77×
Wyoming5,8641.51×
South Dakota5,0360.83×
Delaware4,5130.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airstream audience
BrandAffinityCategory
RV Trader17.33×Shopping
Motorhome6.04×Cars & Mobility
RV park6.16×Cars & Mobility
Forest River (company)18.95×Cars & Mobility
Popup camper11.07×Travel & Leisure
Hostelling International5.92×Travel & Leisure
Jayco15.62×Cars & Mobility
Trailer (vehicle)5.36×Cars & Mobility
Good Sam14.18×Movies & TV
Outdoor recreation1.52×Sports
Truck camper8.65×Cars & Mobility
Kampgrounds of America10.57×Sports
AutoZone2.17×Cars & Mobility
CarGurus2.79×Cars & Mobility
Winnebago Industries11.98×Business & Career
Lowe's1.68×Shopping
Good Sam Club15.27×Cars & Mobility
Camping1.67×Travel & Leisure
RVs2.33×Cars & Mobility
RVShare13.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airstream audience
TraitClusterScore
Risk AppetiteTHRILL2.41
TravellingTHRILL1.7
PatriotismCONSERVATISM1.58
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.37
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Airstream
CountryShare
United States69.6%
Canada7.5%
United Kingdom2.8%

See Airstream audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Airstream have in United States?

Airstream has an estimated audience of 2,618,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Airstream fans?

44.2% of Airstream fans are female, 55.8% are male, with an average age of 49.1 years.

Which brands do Airstream fans like most?

Airstream fans show strongest brand affinity for RV Trader (17.33×), Motorhome (6.04×), and RV park (6.16×) over the country average.

Where do Airstream fans live in United States?

Airstream fans in United States are most concentrated in California (reach 361,377), Texas (reach 231,961), and Florida (reach 184,973). These three regions account for the largest share of the active audience.

What other brands do Airstream fans also like?

Beyond Airstream itself, the audience over-indexes on Motorhome (6.04×), RV park (6.16×), Forest River (company) (18.95×), and Popup camper (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airstream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.