Rascasse Audience Intelligence

Airstream Target Market in United States

A data profile of the people who buy, follow and care about Airstream in United States — modelled from more than twelve digital signal sources. Airstream has an estimated audience of 2,597,329 people in United States.

#1168among Brand in United States#390in Cars & Mobility

The average Airstream fan in United States is 49.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RV Trader, Motorhome, RV park, with strongest over-indexing on RV Trader (17.33× the country average).

Demographically, the Airstream audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airstream fan in United States is more male, around 49.1 years old, with strong Need for Security tendencies and a notable affinity for RV Trader.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airstream profile in United States.

Audience size
2.6M
in United States
Gender
44.2%♀
55.8% male
Age
49.1
average years
Country rank
#11578
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Airstream

44.2% are female, 55.8% are male, average age 49.1.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Airstream audience in United States
MetricValue
Female44.2%
Male55.8%
Average age49.1
Estimated audience size2,597,329
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Airstream audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4925%
50+46%
Fig. 04

Worldwide distribution

70.0%

of the worldwide Airstream audience comes from United States.

Worldwide audience distribution share by country for Airstream
CountryShare
United States70.0%
Canada7.4%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airstream audience in United States is strongest.

Fig. 05

Top regions by affinity

Airstream customers by region in United States
#RegionReachAffinity×
01Montana~10K1.62×
02Wyoming~6K1.55×
03Colorado~60K1.46×
04New Mexico~20K1.46×
05Washington~80K1.45×
06Alaska~8K1.37×
07Maine~10K1.36×
08Vermont~6K1.33×
09Oregon~40K1.31×
10New Hampshire~10K1.30×
11Arizona~70K1.26×
12Idaho~20K1.26×
13California~300K1.20×
14Utah~30K1.14×
15Nevada~30K1.11×
16Ohio~90K1.06×
17Tennessee~50K1.02×
18Florida~200K1.00×
19Texas~200K0.99×
20Virginia~60K0.96×
21North Carolina~70K0.95×
22Minnesota~40K0.95×
23Michigan~60K0.93×
24Massachusetts~50K0.93×
25Oklahoma~30K0.91×
26South Dakota~6K0.91×
27Wisconsin~40K0.90×
28Arkansas~20K0.90×
29Connecticut~20K0.89×
30Missouri~40K0.87×
31Indiana~40K0.86×
32South Carolina~30K0.86×
33Louisiana~30K0.86×
34Kansas~20K0.86×
35Georgia~70K0.85×
36Kentucky~30K0.85×
37Alabama~30K0.84×
38West Virginia~10K0.84×
39Rhode Island~7K0.81×
40Washington, District of Columbia~6K0.80×
41Mississippi~20K0.79×
42Nebraska~10K0.79×
43Iowa~20K0.78×
44New York~100K0.75×
45Illinois~70K0.75×
46Pennsylvania~60K0.72×
47Delaware~5K0.72×
48Maryland~30K0.71×
49Hawaii~8K0.71×
50New Jersey~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Airstream, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airstream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airstream audience
#·InterestCategoryAffinity×
01Forest River (company)Cars & Mobility18.95×
02RV TraderShopping17.33×
03JaycoCars & Mobility15.62×
04Good Sam ClubCars & Mobility15.27×
05Good SamMovies & TV14.18×
06RVShareCars & Mobility13.46×
07Winnebago IndustriesBusiness & Career11.98×
08Popup camperTravel & Leisure11.07×
09Kampgrounds of AmericaSports10.57×
10Truck camperCars & Mobility8.65×
11RV parkCars & Mobility6.16×
12MotorhomeCars & Mobility6.04×
13Hostelling InternationalTravel & Leisure5.92×
14Trailer (vehicle)Cars & Mobility5.36×
15SafetyHome & Garden2.81×
16CarGurusCars & Mobility2.79×
17RVsCars & Mobility2.33×
18AutoZoneCars & Mobility2.17×
19CampingTravel & Leisure1.67×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airstream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airstream audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.50×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airstream audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Airstream's target market in United States?

Airstream's target market in United States covers an estimated 2,597,329 people, concentrated in California and Texas.

02

What is the gender split and age of Airstream customers?

44.2% of the Airstream audience are female, 55.8% are male, with an average age of 49.1 years.

03

Which brands do Airstream fans like most?

Airstream fans show strongest brand affinity for RV Trader (17.33×), Motorhome (6.04×), and RV park (6.16×) over the country average.

04

Where do Airstream fans live in United States?

Airstream fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Airstream fans also like?

Beyond Airstream itself, the audience over-indexes on Motorhome (6.04×), RV park (6.16×), Hostelling International (5.92×), and Forest River (company) (18.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Airstream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airstream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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