Forest River (company) Audience in United States

Forest River (company) logo

Forest River (company) has an estimated audience of 1,333,643 people in United States. 40.6% are female, 59.4% are male, average age 49.0. Top regions: Indiana, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, PSV Eindhoven, Singer-songwriter.

The average Forest River (company) fan in United States is 49.0 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Forest River (company) audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Forest River (company) fans

Demographic split for Forest River (company) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age49.0
Estimated audience size1,333,643

Audience persona

The typical Forest River (company) fan in United States is more male, around 49.0 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Forest River (company) in United States
RegionReachAffinity
Indiana105,7064.34×
California87,6370.6×
Texas87,4650.76×
Florida64,8200.72×
Michigan45,9301.32×
Ohio37,2150.91×
Pennsylvania35,3560.79×
North Carolina29,3290.73×
Oregon28,2481.85×
New York27,2200.37×
Georgia27,0790.66×
Washington26,6721×
Tennessee26,6591×
Illinois26,5250.6×
Arizona24,7260.91×
Colorado23,1081.1×
Wisconsin21,5171.07×
Virginia21,0070.65×
Missouri20,5020.95×
Minnesota20,2701.06×
Alabama18,2970.98×
South Carolina17,9460.89×
Kentucky15,0590.9×
Arkansas14,2931.3×
Louisiana13,9740.81×
Utah13,8231.16×
Iowa13,4211.22×
Oklahoma13,3640.9×
Massachusetts12,5930.48×
New Jersey11,2090.33×
Idaho11,0751.66×
Maryland10,5700.46×
Nevada10,2330.79×
Kansas10,0290.95×
Nebraska7,7711.16×
Mississippi7,5800.69×
West Virginia7,5761.22×
New Mexico7,1641.07×
Connecticut6,3510.47×
North Dakota6,0522.21×
New Hampshire5,8631.12×
Montana5,7371.55×
Maine4,6830.98×
South Dakota4,3721.42×
Alaska3,4591.21×
Wyoming3,0521.54×
Vermont1,9680.84×
Delaware1,8800.51×
Rhode Island1,7330.41×
Hawaii9200.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forest River (company) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
PSV Eindhoven50.19×Sports
Singer-songwriter5.51×Music & Radio
Airstream21.5×Cars & Mobility
Income tax13.19×Business & Career
MSN4.08×News
RV park8.11×Cars & Mobility
Truck camper13.1×Cars & Mobility
Staples (Canada)4.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Great Clips4×Beauty & Wellness
AutoZone2.61×Cars & Mobility
Chuck Norris4.03×Movies & TV
Popup camper9.91×Travel & Leisure
Camping2.07×Travel & Leisure
Menards2.77×Home & Garden
Google Flights3×Travel & Leisure
SUVs1.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forest River (company) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.3
Quality AwarenessPREMIUM1.28
DIY MentalityTHRILL1.21
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Forest River (company)
CountryShare
United States82.2%
Canada11.9%
Japan1.6%

See Forest River (company) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Forest River (company) have in United States?

Forest River (company) has an estimated audience of 1,333,643 people in United States, concentrated in Indiana and California.

What is the gender split and age of Forest River (company) fans?

40.6% of Forest River (company) fans are female, 59.4% are male, with an average age of 49.0 years.

Which brands do Forest River (company) fans like most?

Forest River (company) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Forest River (company) fans live in United States?

Forest River (company) fans in United States are most concentrated in Indiana (reach 105,706), California (reach 87,637), and Texas (reach 87,465). These three regions account for the largest share of the active audience.

What other brands do Forest River (company) fans also like?

Beyond Forest River (company) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), PSV Eindhoven (50.19×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forest River (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.