Rascasse Audience Intelligence

Forest River (company) Target Market in United States

A data profile of the people who buy, follow and care about Forest River (company) in United States — modelled from more than twelve digital signal sources. Forest River (company) has an estimated audience of 1,327,114 people in United States.

#1987among Brand in United States#628in Cars & Mobility

The average Forest River (company) fan in United States is 49.0 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Texas, California.

Top brand affinities include Truck camper, Airstream, RV park, with strongest over-indexing on Truck camper (17.6× the country average).

Demographically, the Forest River (company) audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forest River (company) fan in United States is more male, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Truck camper.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forest River (company) profile in United States.

Audience size
1.3M
in United States
Gender
40.6%♀
59.4% male
Age
49.0
average years
Country rank
#19415
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Forest River (company)

40.6% are female, 59.4% are male, average age 49.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Forest River (company) audience in United States
MetricValue
Female40.6%
Male59.4%
Average age49.0
Estimated audience size1,327,114
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the Forest River (company) audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4926%
50+45%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Forest River (company) audience comes from United States.

Worldwide audience distribution share by country for Forest River (company)
CountryShare
United States82.2%
Canada11.8%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forest River (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Forest River (company) customers by region in United States
#RegionReachAffinity×
01Indiana~90K3.90×
02North Dakota~9K3.46×
03Oregon~30K1.73×
04Idaho~10K1.57×
05Wyoming~3K1.46×
06Montana~5K1.44×
07South Dakota~4K1.30×
08Arkansas~10K1.29×
09Michigan~40K1.23×
10Alaska~3K1.20×
11West Virginia~7K1.15×
12Utah~10K1.14×
13Iowa~10K1.13×
14Nebraska~7K1.09×
15New Hampshire~6K1.07×
16Colorado~20K1.06×
17New Mexico~7K1.06×
18Wisconsin~20K1.05×
19Minnesota~20K1.00×
20Maine~5K0.99×
21Alabama~20K0.97×
22Washington~30K0.95×
23Tennessee~30K0.94×
24Missouri~20K0.94×
25Kansas~10K0.93×
26Oklahoma~10K0.91×
27Ohio~40K0.88×
28Arizona~20K0.88×
29Kentucky~10K0.87×
30South Carolina~20K0.86×
31Louisiana~10K0.84×
32Nevada~10K0.79×
33Mississippi~9K0.79×
34Delaware~3K0.79×
35Pennsylvania~30K0.77×
36North Carolina~30K0.72×
37Texas~80K0.71×
38Florida~60K0.68×
39Hawaii~4K0.68×
40Rhode Island~3K0.68×
41Georgia~30K0.66×
42Virginia~20K0.63×
43Washington, District of Columbia~2K0.62×
44Illinois~30K0.59×
45Connecticut~7K0.55×
46California~80K0.54×
47Massachusetts~10K0.51×
48Maryland~10K0.51×
49New Jersey~10K0.39×
50New York~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Forest River (company), United States
0.38×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forest River (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forest River (company) audience
#·InterestCategoryAffinity×
01AirstreamCars & Mobility18.95×
02Truck camperCars & Mobility17.60×
03Popup camperTravel & Leisure13.29×
04RV parkCars & Mobility6.81×
05MotorhomeCars & Mobility5.96×
06MotorboatCars & Mobility5.57×
07Lawn mowerHome & Garden4.46×
08VanCars & Mobility4.40×
09Microwave ovenHome & Garden3.18×
10Discount TireShopping3.17×
11LodgingTravel & Leisure2.59×
12Real propertyHome & Garden2.57×
13Used carCars & Mobility2.42×
14CampingTravel & Leisure2.41×
15MenardsHome & Garden2.40×
16Home AppliancesHome & Garden2.20×
17RecreationTravel & Leisure1.82×
18AirbnbTravel & Leisure1.81×
19NatureHome & Garden1.79×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forest River (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forest River (company) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Need for SecurityCONSERVATISM1.94×
Risk AppetiteTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forest River (company) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Luxury OrientationPREMIUM0.81×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Forest River (company)'s target market in United States?

Forest River (company)'s target market in United States covers an estimated 1,327,114 people, concentrated in Indiana and Texas.

02

What is the gender split and age of Forest River (company) customers?

40.6% of the Forest River (company) audience are female, 59.4% are male, with an average age of 49.0 years.

03

Which brands do Forest River (company) fans like most?

Forest River (company) fans show strongest brand affinity for Truck camper (17.6×), Airstream (18.95×), and RV park (6.81×) over the country average.

04

Where do Forest River (company) fans live in United States?

Forest River (company) fans in United States are most concentrated in Indiana (reach ~90K), Texas (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Forest River (company) fans also like?

Beyond Forest River (company) itself, the audience over-indexes on Airstream (18.95×), RV park (6.81×), Popup camper (13.29×), and Motorhome (5.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Forest River (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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