Van Audience in United States

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Van has an estimated audience of 12,666,862 people in United States. 28.6% are female, 71.4% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Light commercial vehicle, AutoZone, Dump truck, Motorhome, Commercial vehicle.

The average Van fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Light commercial vehicle, AutoZone, Dump truck, with strongest over-indexing on Light commercial vehicle (30.17× the country average). Demographically, the Van audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Van fans

Demographic split for Van audience in United States
MetricValue
Female28.6%
Male71.4%
Average age43.8
Estimated audience size12,666,862

Audience persona

The typical Van fan in United States is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Light commercial vehicle.

Top regions in United States

Top regions ranked by reach for Van in United States
RegionReachAffinity
California1,823,3271.31×
Texas1,336,8921.23×
Florida1,014,5591.18×
New York836,2831.18×
Georgia462,0061.18×
Pennsylvania433,2721.02×
Illinois419,7890.99×
North Carolina397,7581.04×
Ohio376,3840.96×
New Jersey359,3171.12×
Virginia342,2761.11×
Michigan327,8510.99×
Washington295,9781.16×
Tennessee281,4971.11×
Arizona280,8491.09×
Massachusetts257,8871.03×
Indiana232,6811.01×
Maryland228,7451.05×
Missouri199,7590.98×
Colorado199,7091×
South Carolina186,6690.98×
Alabama184,1241.04×
Wisconsin177,9600.93×
Minnesota173,1520.95×
Louisiana172,8891.06×
Oregon157,2171.08×
Kentucky154,2250.97×
Oklahoma147,4501.05×
Nevada130,2151.06×
Connecticut127,5801×
Mississippi122,0251.17×
Iowa111,2861.07×
Arkansas110,7721.06×
Utah106,2000.94×
Kansas98,4310.99×
Hawaii59,4701.09×
Idaho58,2930.92×
New Mexico57,3750.9×
Nebraska56,7000.89×
West Virginia50,1490.85×
New Hampshire41,1390.82×
Maine40,4880.89×
Washington, District of Columbia38,4161.01×
Rhode Island33,3370.83×
Delaware31,7350.91×
Montana26,5010.75×
South Dakota25,6850.88×
Alaska24,0350.89×
North Dakota21,9750.84×
Vermont16,2660.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Van audience
BrandAffinityCategory
Light commercial vehicle30.17×Cars & Mobility
AutoZone2.73×Cars & Mobility
Dump truck4.21×Cars & Mobility
Motorhome4.59×Cars & Mobility
Commercial vehicle3.69×Cars & Mobility
RVs2.86×Cars & Mobility
SUVs2.14×Cars & Mobility
Campervan7.32×Cars & Mobility
Semi-trailer truck4.01×Cars & Mobility
Used car2.55×Cars & Mobility
Automobiles1.58×Cars & Mobility
Haul truck3.9×Cars & Mobility
Box truck6.34×Cars & Mobility
O'Reilly Auto Parts3.12×Cars & Mobility
Tractor3.15×Cars & Mobility
CarGurus2.88×Cars & Mobility
Trailer (vehicle)4.25×Cars & Mobility
Truck classification5.26×
Semi-trailer6.01×Cars & Mobility
Motor vehicle1.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Van audience
TraitClusterScore
Need for SecurityCONSERVATISM1.46
Quality AwarenessPREMIUM1.36
DIY MentalityTHRILL1.3
Career OrientationPOWER1.23
Risk AppetiteTHRILL1.21
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Van
CountryShare
United States23.9%
United Kingdom9.0%
Italy5.3%

See Van audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Van have in United States?

Van has an estimated audience of 12,666,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Van fans?

28.6% of Van fans are female, 71.4% are male, with an average age of 43.8 years.

Which brands do Van fans like most?

Van fans show strongest brand affinity for Light commercial vehicle (30.17×), AutoZone (2.73×), and Dump truck (4.21×) over the country average.

Where do Van fans live in United States?

Van fans in United States are most concentrated in California (reach 1,823,327), Texas (reach 1,336,892), and Florida (reach 1,014,559). These three regions account for the largest share of the active audience.

What other brands do Van fans also like?

Beyond Van itself, the audience over-indexes on AutoZone (2.73×), Dump truck (4.21×), Motorhome (4.59×), and Commercial vehicle (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.