Rascasse Audience Intelligence

Van Audience in United States

Name: Van — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Van in United States — modelled from more than twelve digital signal sources. Van has an estimated audience of 12,666,862 people in United States.

#15among Car type in United States #1882among Topic in United States #107in Cars & Mobility

The average Van fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Light commercial vehicle, AutoZone, Dump truck, with strongest over-indexing on Light commercial vehicle (30.17× the country average).

Demographically, the Van audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Van fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Light commercial vehicle.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Van profile in United States.

Audience size

12.7M

in United States

Gender

28.6%♀

71.4% male

Age

43.8

average years

Country rank

#2823

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Van fans

28.6% are female, 71.4% are male, average age 43.8.

Fig. 02

Gender split

28.6%

Female

71.4%

Male

Demographic split for Van audience in United States
Metric	Value
Female	28.6%
Male	71.4%
Average age	43.8
Estimated audience size	12,666,862

Fig. 03

Age distribution

Age distribution of the Van audience in United States
Age bracket	Share	%
16-19		12%
20-29		14%
30-39		19%
40-49		24%
50+		31%

Fig. 04

Worldwide distribution

23.8%

of the worldwide Van audience comes from United States.

Worldwide audience distribution share by country for Van
Country	Share
United States	23.8%
United Kingdom	9.0%
Italy	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Van audience in United States is strongest.

Fig. 05

Top regions by affinity

Van fans by region: top regions in United States
#	Region	Reach	×
01	California	~1.5M	1.24×
02	Texas	~1.5M	1.24×
03	Mississippi	~100K	1.19×
04	New York	~800K	1.18×
05	Florida	~1M	1.13×
06	Georgia	~400K	1.13×
07	Hawaii	~60K	1.13×
08	Washington	~300K	1.12×
09	New Jersey	~400K	1.09×
10	Virginia	~300K	1.08×
11	Oregon	~200K	1.08×
12	Arizona	~300K	1.07×
13	Tennessee	~300K	1.07×
14	Alabama	~200K	1.07×
15	Louisiana	~200K	1.07×
16	Arkansas	~100K	1.06×
17	Iowa	~100K	1.06×
18	Maryland	~200K	1.05×
19	Nevada	~100K	1.04×
20	Oklahoma	~100K	1.03×
21	Pennsylvania	~400K	1.01×
22	North Carolina	~400K	1.01×
23	Massachusetts	~300K	1.01×
24	Washington, District of Columbia	~40K	1.01×
25	Indiana	~200K	0.98×
26	Connecticut	~100K	0.98×
27	Kansas	~100K	0.98×
28	Kentucky	~200K	0.97×
29	Alaska	~30K	0.97×
30	Illinois	~400K	0.96×
31	Michigan	~300K	0.96×
32	Missouri	~200K	0.96×
33	Colorado	~200K	0.96×
34	South Carolina	~200K	0.96×
35	New Mexico	~60K	0.95×
36	Ohio	~400K	0.94×
37	Minnesota	~200K	0.94×
38	Utah	~100K	0.94×
39	Idaho	~60K	0.94×
40	Wisconsin	~200K	0.93×
41	Nebraska	~60K	0.93×
42	West Virginia	~60K	0.93×
43	Delaware	~30K	0.93×
44	Maine	~40K	0.92×
45	South Dakota	~30K	0.92×
46	North Dakota	~20K	0.90×
47	Rhode Island	~30K	0.87×
48	New Hampshire	~40K	0.86×
49	Vermont	~20K	0.81×
50	Montana	~30K	0.80×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Van audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Van audience
#	Interest	Category	×
01	Light commercial vehicle	Cars & Mobility	30.17×
02	Campervan	Cars & Mobility	7.32×
03	Box truck	Cars & Mobility	6.34×
04	Semi-trailer	Cars & Mobility	6.01×
05	Truck classification	Topic	5.26×
06	Motorhome	Cars & Mobility	4.59×
07	Trailer (vehicle)	Cars & Mobility	4.25×
08	Dump truck	Cars & Mobility	4.21×
09	Semi-trailer truck	Cars & Mobility	4.01×
10	Haul truck	Cars & Mobility	3.90×
11	Commercial vehicle	Cars & Mobility	3.69×
12	Tractor	Cars & Mobility	3.15×
13	O'Reilly Auto Parts	Cars & Mobility	3.12×
14	CarGurus	Cars & Mobility	2.88×
15	RVs	Cars & Mobility	2.86×
16	AutoZone	Cars & Mobility	2.73×
17	Used car	Cars & Mobility	2.55×
18	SUVs	Cars & Mobility	2.14×
19	Motor vehicle	Cars & Mobility	1.78×
20	Automobiles	Cars & Mobility	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Van audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Van audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.39×
Need for Security	CONSERVATISM	1.36×
Career Orientation	POWER	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Van audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.71×
Indulgence	JOY	0.77×
Early Adopter Mentality	POWER	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Van have in United States?

Van has an estimated audience of 12,666,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Van fans?

28.6% of Van fans are female, 71.4% are male, with an average age of 43.8 years.

Which brands do Van fans like most?

Van fans show strongest brand affinity for Light commercial vehicle (30.17×), AutoZone (2.73×), and Dump truck (4.21×) over the country average.

Where do Van fans live in United States?

Van fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Van fans also like?

Beyond Van itself, the audience over-indexes on AutoZone (2.73×), Dump truck (4.21×), Motorhome (4.59×), and Commercial vehicle (3.69×) compared to the United States average.

Appendix

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See Van audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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