A data profile of the people who buy, follow and care about Van in Spain — modelled from more than twelve digital signal sources. Van has an estimated audience of 2,167,846 people in Spain.
The average Van fan in Spain is 44.3 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include SUVs, Volkswagen, RVs, with strongest over-indexing on SUVs (1.62× the country average).
Demographically, the Van audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Van fan in Spain is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for SUVs.
The key figures that characterise the Van profile in Spain.
32.3% are female, 67.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 44.3 |
| Estimated audience size | 2,167,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Van audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.0% |
| Italy | 5.3% |
Where the Van audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.31× | |
| 02 | Community of Madrid | ~400K | 1.20× | |
| 03 | Comunidad Valenciana | ~300K | 1.18× | |
| 04 | Canary Islands | ~100K | 1.13× | |
| 05 | Galicia | ~100K | 1.11× | |
| 06 | Andalusia | ~500K | 1.06× | |
| 07 | Balearic Islands | ~60K | 1.05× | |
| 08 | Region of Murcia | ~80K | 1.02× | |
| 09 | Aragon | ~60K | 1.00× | |
| 10 | Basque Autonomous Country | ~80K | 0.96× | |
| 11 | Navarre | ~30K | 0.95× | |
| 12 | La Rioja | ~10K | 0.95× | |
| 13 | Castile and León | ~90K | 0.92× | |
| 14 | Castilla-La Mancha | ~80K | 0.90× | |
| 15 | Extremadura | ~40K | 0.90× | |
| 16 | Cantabria | ~20K | 0.89× | |
| 17 | Principality of Asturias | ~50K | 0.88× |
The strongest cross-interests of the Van audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën Berlingo | Cars & Mobility | 4.05× | ||
| 02 | Campervan | Cars & Mobility | 2.81× | ||
| 03 | Motorhome | Cars & Mobility | 2.65× | ||
| 04 | Minivans | Cars & Mobility | 2.32× | ||
| 05 | Commercial vehicle | Cars & Mobility | 2.26× | ||
| 06 | Tree house | Kids & Family | 2.07× | ||
| 07 | Mobile home | Cars & Mobility | 1.97× | ||
| 08 | RVs | Cars & Mobility | 1.94× | ||
| 09 | Diesel engine | Cars & Mobility | 1.74× | ||
| 10 | Refrigerator | Home & Garden | 1.68× | ||
| 11 | Tractor | Cars & Mobility | 1.65× | ||
| 12 | Volkswagen | Cars & Mobility | 1.64× | ||
| 13 | Logistics | Business & Career | 1.64× | ||
| 14 | SUVs | Cars & Mobility | 1.62× | ||
| 15 | Automobile Dacia | Cars & Mobility | 1.57× | ||
| 16 | Renault | Cars & Mobility | 1.54× | ||
| 17 | Nissan | Cars & Mobility | 1.54× | ||
| 18 | Citroën | Cars & Mobility | 1.54× | ||
| 19 | Peugeot | Cars & Mobility | 1.53× | ||
| 20 | Trucks | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Patriotism | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.64× | |
| Mindfulness | BALANCE | 0.68× | |
| Career Orientation | POWER | 0.70× |
Van has an estimated audience of 2,167,846 people in Spain, concentrated in Catalonia and Andalusia.
32.3% of Van fans are female, 67.7% are male, with an average age of 44.3 years.
Van fans show strongest brand affinity for SUVs (1.62×), Volkswagen (1.64×), and RVs (1.94×) over the country average.
Van fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Van itself, the audience over-indexes on Volkswagen (1.64×), RVs (1.94×), Motorhome (2.65×), and Minivans (2.32×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Van. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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