A data profile of the people who buy, follow and care about Citroën in Spain — modelled from more than twelve digital signal sources. Citroën has an estimated audience of 2,825,740 people in Spain.
The average Citroën fan in Spain is 44.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Loterías y Apuestas del Estado, Coches.net, Used car, with strongest over-indexing on Loterías y Apuestas del Estado (3.76× the country average).
Demographically, the Citroën audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Citroën fan in Spain is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Citroën profile in Spain.
28.2% are female, 71.8% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 44.9 |
| Estimated audience size | 2,825,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 31% |
Where the Citroën audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~400K | 1.22× | |
| 02 | Galicia | ~200K | 1.18× | |
| 03 | Region of Murcia | ~100K | 1.18× | |
| 04 | Andalusia | ~600K | 1.13× | |
| 05 | Community of Madrid | ~500K | 1.12× | |
| 06 | Castilla-La Mancha | ~100K | 1.11× | |
| 07 | Aragon | ~80K | 1.07× | |
| 08 | Catalonia | ~500K | 1.02× | |
| 09 | Basque Autonomous Country | ~100K | 1.01× | |
| 10 | Castile and León | ~100K | 0.92× | |
| 11 | Balearic Islands | ~70K | 0.92× | |
| 12 | Cantabria | ~30K | 0.92× | |
| 13 | Principality of Asturias | ~60K | 0.90× | |
| 14 | Extremadura | ~50K | 0.87× | |
| 15 | La Rioja | ~20K | 0.84× | |
| 16 | Navarre | ~30K | 0.83× | |
| 17 | Canary Islands | ~100K | 0.82× |
The strongest cross-interests of the Citroën audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Ka | Cars & Mobility | 11.01× | ||
| 02 | Ford Transit | Cars & Mobility | 9.69× | ||
| 03 | Toyota C-HR | Cars & Mobility | 8.99× | ||
| 04 | Oscaro | Cars & Mobility | 7.15× | ||
| 05 | Peugeot 3008 | Cars & Mobility | 6.85× | ||
| 06 | Used car | Cars & Mobility | 4.77× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 3.99× | ||
| 08 | Loterías y Apuestas del Estado | Games | 3.76× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.73× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 3.68× | ||
| 11 | Peugeot | Cars & Mobility | 3.46× | ||
| 12 | Road | Travel & Leisure | 3.06× | ||
| 13 | Renault | Cars & Mobility | 3.03× | ||
| 14 | Coches.net | Cars & Mobility | 3.00× | ||
| 15 | Gmail | Internet & Social Media | 2.92× | ||
| 16 | Used good | Politics & Society | 2.82× | ||
| 17 | SUVs | Cars & Mobility | 2.42× | ||
| 18 | Engine | Cars & Mobility | 2.30× | ||
| 19 | Automobiles | Cars & Mobility | 2.17× | ||
| 20 | Pets | Pets & Animals | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Need for Security | CONSERVATISM | 1.77× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Extroversion | THRILL | 0.56× | |
| Mindfulness | BALANCE | 0.63× |
Citroën's target market in Spain covers an estimated 2,825,740 people, concentrated in Andalusia and Community of Madrid.
28.2% of the Citroën audience are female, 71.8% are male, with an average age of 44.9 years.
Citroën fans show strongest brand affinity for Loterías y Apuestas del Estado (3.76×), Coches.net (3×), and Used car (4.77×) over the country average.
Citroën fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Citroën itself, the audience over-indexes on Coches.net (3×), Used car (4.77×), Škoda Auto (3.73×), and Oscaro (7.15×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Citroën. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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