Rascasse Audience Intelligence

Electric car Audience in Spain

A data profile of the people who buy, follow and care about Electric car in Spain — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 4,438,875 people in Spain.

The average Electric car fan in Spain is 44.0 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric car profile in Spain.

Audience size
4.4M
in Spain
Gender
29.1%
70.9% male
Age
44.0
average years
Country rank
#755
Topic in Spain
Fig. 01

Search interest · 12-month trend

+1053%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric car fans

29.1% are female, 70.9% are male, average age 44.0.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Electric car audience in Spain
MetricValue
Female29.1%
Male70.9%
Average age44.0
Estimated audience size4,438,875
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Electric car audience in Spain
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Electric car audience comes from Spain.

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric car audience in Spain is strongest.

Fig. 05

Top regions by affinity

Electric car fans by region: top regions in Spain
#RegionReachAffinity×
01Canary Islands~300K1.33×
02Comunidad Valenciana~600K1.13×
03Catalonia~900K1.12×
04Balearic Islands~100K1.12×
05La Rioja~30K1.08×
06Andalusia~900K1.07×
07Community of Madrid~800K1.04×
08Region of Murcia~200K1.04×
09Navarre~60K0.99×
10Cantabria~60K0.98×
11Extremadura~90K0.97×
12Principality of Asturias~100K0.95×
13Castilla-La Mancha~200K0.94×
14Aragon~100K0.94×
15Castile and León~200K0.92×
16Galicia~200K0.91×
17Basque Autonomous Country~200K0.91×
Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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