Rascasse Audience Intelligence

Electric car Audience in United States

A data profile of the people who buy, follow and care about Electric car in United States — modelled from more than twelve digital signal sources. Electric car has an estimated audience of 17,376,749 people in United States.

#7among Car type in United States#1343among Topic in United States#62in Cars & Mobility

The average Electric car fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engine, Motor vehicle, Progressive Corporation, with strongest over-indexing on Engine (3.4× the country average).

Demographically, the Electric car audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric car fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Engine.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric car profile in United States.

Audience size
17.4M
in United States
Gender
24.7%♀
75.3% male
Age
39.5
average years
Country rank
#1962
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric car fans

24.7% are female, 75.3% are male, average age 39.5.

Fig. 02

Gender split

24.7%
Female
75.3%
Male
Demographic split for Electric car audience in United States
MetricValue
Female24.7%
Male75.3%
Average age39.5
Estimated audience size17,376,749
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Electric car audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Electric car audience comes from United States.

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric car audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric car fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.75×
02Washington~500K1.48×
03Oregon~300K1.36×
04Nevada~200K1.35×
05Georgia~700K1.26×
06Wyoming~30K1.23×
07Maryland~400K1.20×
08Florida~1.5M1.19×
09Delaware~60K1.17×
10Arizona~400K1.15×
11Vermont~40K1.15×
12Colorado~300K1.13×
13Illinois~600K1.10×
14Virginia~500K1.08×
15New Jersey~500K1.07×
16Texas~1.5M1.05×
17Washington, District of Columbia~50K1.03×
18North Carolina~500K1.02×
19New York~1M1.01×
20Connecticut~200K1.01×
21New Mexico~90K1.01×
22Hawaii~80K1.01×
23Pennsylvania~600K0.99×
24Tennessee~300K0.98×
25Utah~200K0.98×
26Louisiana~200K0.97×
27Rhode Island~50K0.95×
28Massachusetts~300K0.93×
29Ohio~500K0.92×
30Michigan~400K0.92×
31Alabama~200K0.92×
32Minnesota~200K0.91×
33Indiana~300K0.90×
34Missouri~300K0.90×
35Kentucky~200K0.90×
36Oklahoma~200K0.89×
37South Carolina~200K0.88×
38West Virginia~70K0.88×
39Mississippi~100K0.87×
40Arkansas~100K0.87×
41Kansas~100K0.87×
42Nebraska~70K0.85×
43New Hampshire~60K0.84×
44Maine~50K0.84×
45North Dakota~30K0.82×
46Idaho~70K0.81×
47Wisconsin~200K0.80×
48Montana~40K0.79×
49Iowa~100K0.78×
50South Dakota~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Electric car, United States
0.76×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric car audience
#·InterestCategoryAffinity×
01DailymotionMovies & TV4.76×
02Automotive designBusiness & Career3.76×
03Progressive CorporationBusiness & Career3.64×
04EngineCars & Mobility3.40×
05Motorcycle sportSports3.33×
06CarvanaCars & Mobility3.31×
07CoatingHome & Garden3.20×
08DrivingCars & Mobility3.14×
09Kelley Blue BookMovies & TV3.06×
10Muscle carCars & Mobility2.83×
11All-terrain vehicleCars & Mobility2.71×
12Discount TireShopping2.68×
13Used CarsCars & Mobility2.60×
14CarMaxCars & Mobility2.37×
15WheelCars & Mobility2.36×
16Hand toolHome & Garden2.30×
17Motor vehicleCars & Mobility2.20×
18TransportCars & Mobility1.74×
19AutoZoneCars & Mobility1.69×
20ManufacturingBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric car audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.61×
PatriotismCONSERVATISM1.41×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
ExtroversionTHRILL0.94×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric car have in United States?

Electric car has an estimated audience of 17,376,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric car fans?

24.7% of Electric car fans are female, 75.3% are male, with an average age of 39.5 years.

03

Which brands do Electric car fans like most?

Electric car fans show strongest brand affinity for Engine (3.4×), Motor vehicle (2.2×), and Progressive Corporation (3.64×) over the country average.

04

Where do Electric car fans live in United States?

Electric car fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electric car fans also like?

Beyond Electric car itself, the audience over-indexes on Motor vehicle (2.2×), Progressive Corporation (3.64×), Carvana (3.31×), and Automotive design (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Electric car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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