Electric car Audience in United States

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Electric car has an estimated audience of 17,376,749 people in United States. 24.7% are female, 75.3% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Engine, Motor vehicle, Progressive Corporation, Automotive design, Carvana.

The average Electric car fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Engine, Motor vehicle, Progressive Corporation, with strongest over-indexing on Engine (3.4× the country average). Demographically, the Electric car audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Electric car fans

Demographic split for Electric car audience in United States
MetricValue
Female24.7%
Male75.3%
Average age39.5
Estimated audience size17,376,749

Audience persona

The typical Electric car fan in United States is more male, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Engine.

Top regions in United States

Top regions ranked by reach for Electric car in United States
RegionReachAffinity
California3,335,1051.75×
Texas1,582,5231.06×
Florida1,408,8791.2×
New York1,092,3841.12×
Illinois658,1261.14×
Georgia645,4211.21×
Pennsylvania616,8641.05×
North Carolina529,6971.01×
Washington518,6321.49×
New Jersey489,5721.11×
Ohio487,0960.91×
Virginia462,5051.09×
Michigan417,7860.92×
Arizona382,5181.08×
Maryland362,3361.21×
Tennessee351,8251.01×
Massachusetts331,3200.97×
Colorado315,3391.15×
Indiana287,5600.91×
Oregon287,0541.44×
Missouri256,4600.92×
Nevada232,4551.38×
South Carolina230,5050.88×
Minnesota222,9210.9×
Louisiana209,8260.94×
Alabama202,4240.83×
Wisconsin201,1050.77×
Kentucky186,0710.85×
Connecticut183,2941.05×
Oklahoma171,0310.89×
Utah147,5410.95×
Arkansas123,6920.86×
Mississippi118,8310.83×
Kansas112,2640.82×
Iowa106,6640.75×
New Mexico87,5131×
Hawaii74,8091×
Nebraska71,0450.82×
West Virginia69,7340.86×
Idaho64,9410.75×
Delaware58,3181.22×
New Hampshire55,7540.81×
Washington, District of Columbia55,1811.06×
Rhode Island54,0720.98×
Maine50,5150.81×
Vermont37,1511.22×
Montana36,3300.75×
Wyoming31,1531.21×
North Dakota27,3390.77×
South Dakota27,1480.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric car audience
BrandAffinityCategory
Engine3.4×Cars & Mobility
Motor vehicle2.2×Cars & Mobility
Progressive Corporation3.64×Business & Career
Automotive design3.76×Business & Career
Carvana3.31×Cars & Mobility
Wheel2.36×Cars & Mobility
Transport1.74×Cars & Mobility
Driving3.14×Cars & Mobility
Motorcycle sport3.33×Sports
Hand tool2.3×Home & Garden
Discount Tire2.68×Shopping
Muscle car2.83×Cars & Mobility
AutoZone1.69×Cars & Mobility
Kelley Blue Book3.06×Movies & TV
Manufacturing1.57×Business & Career
Dailymotion4.76×Movies & TV
Used Cars2.6×Cars & Mobility
Tesla Motors2.64×Cars & Mobility
Coating3.2×Home & Garden
CarMax2.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric car audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Convenience OrientationPREMIUM1.27
Career OrientationPOWER1.24
Early Adopter MentalityPOWER1.24
Luxury OrientationPREMIUM1.2
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Electric car
CountryShare
United States12.8%
Germany6.7%
Japan6.3%

See Electric car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Electric car have in United States?

Electric car has an estimated audience of 17,376,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric car fans?

24.7% of Electric car fans are female, 75.3% are male, with an average age of 39.5 years.

Which brands do Electric car fans like most?

Electric car fans show strongest brand affinity for Engine (3.4×), Motor vehicle (2.2×), and Progressive Corporation (3.64×) over the country average.

Where do Electric car fans live in United States?

Electric car fans in United States are most concentrated in California (reach 3,335,105), Texas (reach 1,582,523), and Florida (reach 1,408,879). These three regions account for the largest share of the active audience.

What other brands do Electric car fans also like?

Beyond Electric car itself, the audience over-indexes on Motor vehicle (2.2×), Progressive Corporation (3.64×), Automotive design (3.76×), and Carvana (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.