Hand tool Audience in United States

Hand tool logo

Hand tool has an estimated audience of 35,693,951 people in United States. 28.9% are female, 71.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Grinch, Governor of Michigan, Hipster.

The average Hand tool fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Grinch, with strongest over-indexing on Vocal harmony (17.14× the country average). Demographically, the Hand tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hand tool fans

Demographic split for Hand tool audience in United States
MetricValue
Female28.9%
Male71.1%
Average age38.3
Estimated audience size35,693,951

Audience persona

The typical Hand tool fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Hand tool in United States
RegionReachAffinity
California4,309,0321.1×
Texas3,217,4391.05×
Florida1,952,2020.81×
New York1,660,7200.83×
Pennsylvania1,204,3381×
Illinois1,134,8420.95×
Ohio1,121,2551.02×
North Carolina1,119,9081.04×
Georgia1,063,8900.97×
Indiana1,015,6841.56×
Michigan961,7681.03×
Tennessee935,9741.31×
Virginia830,6520.96×
Washington775,4441.08×
New Jersey652,1220.72×
Massachusetts629,3090.89×
Missouri624,2831.09×
Arizona619,8030.85×
Minnesota568,0801.11×
Colorado545,6480.97×
Kentucky534,8321.2×
Wisconsin534,7111×
Alabama524,5961.05×
South Carolina507,0750.94×
Louisiana504,2471.1×
Maryland488,0500.8×
Oklahoma480,6461.21×
Oregon431,4151.05×
Iowa370,2951.26×
Arkansas345,7641.18×
Utah336,9451.05×
Kansas320,0981.14×
Mississippi297,4641.01×
Nevada260,7270.76×
Connecticut255,1510.71×
West Virginia220,3251.33×
New Mexico200,7851.12×
Nebraska199,9871.12×
Idaho182,2651.02×
New Hampshire143,7181.02×
Hawaii129,5720.84×
Maine113,1450.88×
Rhode Island96,7790.85×
South Dakota90,6501.1×
Montana89,8440.91×
North Dakota84,4251.15×
Washington, District of Columbia72,0230.67×
Vermont64,6561.03×
Delaware60,5040.61×
Alaska59,5470.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hand tool audience
BrandAffinityCategory
Vocal harmony17.14×Music & Radio
Historic site15.18×Arts & Culture
Grinch8.95×Movies & TV
Governor of Michigan15.77×Politics & Society
Hipster18.91×Politics & Society
Mathcore15.67×Music & Radio
Fairy godmother14.34×Literature
Goop10.13×Internet & Social Media
Urban Outfitters2.91×Shopping
Hibachi10.58×Food & Beverages
TV Fanatic13.84×Movies & TV
Product design2.4×Business & Career
Wok7.84×Food & Beverages
Cherish (group)12.96×Music & Radio
La Jolla10.9×Travel & Leisure
Guitarist (magazine)12.24×Music & Radio
Google Home6.51×Technology & Electronics
Minnesota1.72×Travel & Leisure
Harlow11.33×Travel & Leisure
Hang Seng Index12.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hand tool audience
TraitClusterScore
Family OrientationCONSERVATISM3.12
DIY MentalityTHRILL2.06
Urban LifestyleOPEN2.02
PatriotismCONSERVATISM1.86
Need for SecurityCONSERVATISM1.5
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Hand tool
CountryShare
United States36.0%
Japan5.5%
Germany5.3%

See Hand tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hand tool have in United States?

Hand tool has an estimated audience of 35,693,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Hand tool fans?

28.9% of Hand tool fans are female, 71.1% are male, with an average age of 38.3 years.

Which brands do Hand tool fans like most?

Hand tool fans show strongest brand affinity for Vocal harmony (17.14×), Historic site (15.18×), and Grinch (8.95×) over the country average.

Where do Hand tool fans live in United States?

Hand tool fans in United States are most concentrated in California (reach 4,309,032), Texas (reach 3,217,439), and Florida (reach 1,952,202). These three regions account for the largest share of the active audience.

What other brands do Hand tool fans also like?

Beyond Hand tool itself, the audience over-indexes on Historic site (15.18×), Grinch (8.95×), Governor of Michigan (15.77×), and Hipster (18.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.