Rascasse Audience Intelligence

Hand tool Audience in United States

A data profile of the people who buy, follow and care about Hand tool in United States — modelled from more than twelve digital signal sources. Hand tool has an estimated audience of 35,693,951 people in United States.

#492among Topic in United States#45in Home & Garden

The average Hand tool fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City car, Makita, Family car, with strongest over-indexing on City car (15.92× the country average).

Demographically, the Hand tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hand tool fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hand tool profile in United States.

Audience size
35.7M
in United States
Gender
28.9%♀
71.1% male
Age
38.3
average years
Country rank
#692
Topic in United States
Fig. 01

Search interest · 12-month trend

+143%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hand tool fans

28.9% are female, 71.1% are male, average age 38.3.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Hand tool audience in United States
MetricValue
Female28.9%
Male71.1%
Average age38.3
Estimated audience size35,693,951
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Hand tool audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Hand tool audience comes from United States.

Worldwide audience distribution share by country for Hand tool
CountryShare
United States36.0%
Japan5.5%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hand tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Hand tool fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K1.52×
02Arkansas~400K1.30×
03Mississippi~400K1.30×
04Indiana~800K1.28×
05Alabama~600K1.28×
06Tennessee~900K1.26×
07Kentucky~600K1.24×
08Oklahoma~500K1.24×
09Louisiana~600K1.22×
10New Mexico~200K1.22×
11Iowa~400K1.21×
12Kansas~300K1.16×
13Missouri~700K1.14×
14North Dakota~80K1.13×
15Idaho~200K1.12×
16Nebraska~200K1.10×
17Montana~100K1.08×
18Wisconsin~600K1.07×
19South Carolina~600K1.06×
20Maine~100K1.05×
21South Dakota~90K1.05×
22North Carolina~1M1.03×
23Pennsylvania~1M1.00×
24Michigan~900K1.00×
25Minnesota~500K0.99×
26Oregon~400K0.99×
27Texas~3M0.98×
28New Hampshire~100K0.97×
29Ohio~1M0.96×
30Vermont~60K0.96×
31Georgia~1M0.94×
32Arizona~700K0.94×
33Washington~700K0.93×
34Utah~300K0.93×
35California~3.5M0.88×
36Illinois~1M0.88×
37Alaska~70K0.88×
38Colorado~500K0.87×
39Virginia~800K0.86×
40Delaware~80K0.86×
41Rhode Island~100K0.85×
42Hawaii~100K0.82×
43Nevada~300K0.78×
44Florida~2M0.76×
45Connecticut~300K0.76×
46Maryland~500K0.75×
47Massachusetts~500K0.73×
48New York~1.5M0.71×
49Washington, District of Columbia~80K0.71×
50New Jersey~600K0.61×
Fig. 06

Affinity by region

Affinity by region — Hand tool, United States
0.61×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hand tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hand tool audience
#·InterestCategoryAffinity×
01City carCars & Mobility15.92×
02MakitaHome & Garden15.92×
03Cast-iron cookwareHome & Garden12.28×
04Family carCars & Mobility10.96×
05CarcareCars & Mobility7.20×
06Auto showCars & Mobility6.10×
07Antique carCars & Mobility5.59×
08BuickCars & Mobility5.52×
09Automobile repair shopCars & Mobility5.30×
10HatchbackCars & Mobility5.11×
11FedExBusiness & Career4.71×
12Solar energyHome & Garden4.53×
13Discount TireShopping4.32×
14Sustainable energyHome & Garden4.31×
15Renewable energyBusiness & Career4.29×
16Hardware storeHome & Garden4.18×
17Home automationTechnology & Electronics3.76×
18Vehicle insuranceCars & Mobility3.00×
19Mortgage loansBusiness & Career2.80×
20Planet FitnessSports2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hand tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hand tool audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.19×
PatriotismCONSERVATISM2.73×
DIY MentalityTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hand tool audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.71×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hand tool have in United States?

Hand tool has an estimated audience of 35,693,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hand tool fans?

28.9% of Hand tool fans are female, 71.1% are male, with an average age of 38.3 years.

03

Which brands do Hand tool fans like most?

Hand tool fans show strongest brand affinity for City car (15.92×), Makita (15.92×), and Family car (10.96×) over the country average.

04

Where do Hand tool fans live in United States?

Hand tool fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Hand tool fans also like?

Beyond Hand tool itself, the audience over-indexes on Makita (15.92×), Family car (10.96×), Cast-iron cookware (12.28×), and FedEx (4.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hand tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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