A data profile of the people who buy, follow and care about Hand tool in France — modelled from more than twelve digital signal sources. Hand tool has an estimated audience of 2,617,855 people in France.
Hand tool has an estimated audience of 2,617,855 people in France. 27.4% are female, 72.6% are male, average age 39.8. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Central heating, Sex and the City.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (236.42× the country average).
Demographically, the Hand tool audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, DIY Mentality.
The typical Hand tool fan in France is more male, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Hand tool profile in France.
27.4% are female, 72.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 39.8 |
| Estimated audience size | 2,617,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Hand tool audience comes from France.
| Country | Share |
|---|---|
| United States | 36.0% |
| Japan | 5.5% |
| Germany | 5.3% |
The strongest cross-interests of the Hand tool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 261.28× | ||
| 02 | Love & Sex | Kids & Family | 236.42× | ||
| 03 | Plants vs. Zombies | Games | 32.64× | ||
| 04 | Christmas Gift | Kids & Family | 30.37× | ||
| 05 | Christmas tree | Kids & Family | 30.31× | ||
| 06 | Girl power | Politics & Society | 24.15× | ||
| 07 | Sustainable products | Politics & Society | 16.91× | ||
| 08 | Central heating | Home & Garden | 16.28× | ||
| 09 | Breast Cancer awareness | Health | 15.22× | ||
| 10 | Sex and the City | Movies & TV | 11.79× | ||
| 11 | Makita | Home & Garden | 10.50× | ||
| 12 | Lawn mower | Home & Garden | 10.21× | ||
| 13 | Broadcasting of sports events | Movies & TV | 8.34× | ||
| 14 | Energy conservation | Home & Garden | 7.90× | ||
| 15 | Vehicle insurance | Cars & Mobility | 7.32× | ||
| 16 | Online banking | Business & Career | 5.57× | ||
| 17 | Used car | Cars & Mobility | 4.20× | ||
| 18 | Midi Libre | News | 3.03× | ||
| 19 | EBay | Shopping | 2.45× | ||
| 20 | Tour de France | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.21× | |
| DIY Mentality | THRILL | 2.01× | |
| Need for Security | CONSERVATISM | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Hand tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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