A data profile of the people who buy, follow and care about Hand tool in Canada — modelled from more than twelve digital signal sources. Hand tool has an estimated audience of 3,722,798 people in Canada.
The average Hand tool fan in Canada is 38.9 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Bad Bunny, Taylor Swift, Personal care, with strongest over-indexing on Bad Bunny (4.02× the country average).
Demographically, the Hand tool audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hand tool fan in Canada is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the Hand tool profile in Canada.
29.1% are female, 70.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 38.9 |
| Estimated audience size | 3,722,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Hand tool audience comes from Canada.
| Country | Share |
|---|---|
| United States | 36.0% |
| Japan | 5.5% |
| Germany | 5.3% |
Where the Hand tool audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.25× | |
| 02 | Alberta | ~500K | 1.16× | |
| 03 | Manitoba | ~200K | 1.13× | |
| 04 | Prince Edward Island | ~20K | 1.07× | |
| 05 | British Columbia | ~600K | 1.05× | |
| 06 | New Brunswick | ~90K | 1.03× | |
| 07 | Newfoundland and Labrador | ~50K | 0.95× | |
| 08 | Saskatchewan | ~100K | 0.94× | |
| 09 | Nova Scotia | ~100K | 0.94× | |
| 10 | Quebec | ~600K | 0.64× |
The strongest cross-interests of the Hand tool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.02× | ||
| 02 | Millie Bobby Brown | Movies & TV | 2.17× | ||
| 03 | Family car | Cars & Mobility | 2.17× | ||
| 04 | Golf Channel | Sports | 2.03× | ||
| 05 | Manicure | Beauty & Wellness | 1.97× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 1.94× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.86× | ||
| 08 | Solar energy | Home & Garden | 1.82× | ||
| 09 | Urban Outfitters | Shopping | 1.81× | ||
| 10 | New York Yankees | Sports | 1.80× | ||
| 11 | Art exhibition | Arts & Culture | 1.67× | ||
| 12 | Contemporary art | Arts & Culture | 1.66× | ||
| 13 | Taylor Swift | Music & Radio | 1.64× | ||
| 14 | Winnipeg Jets | Sports | 1.64× | ||
| 15 | Etsy | Fashion & Accessoires | 1.62× | ||
| 16 | Katy Perry | Music & Radio | 1.60× | ||
| 17 | Personal care | Health | 1.57× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.56× | ||
| 19 | Subway | Food & Beverages | 1.53× | ||
| 20 | Fine art | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Price Sensitivity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.90× | |
| Spirituality | BALANCE | 0.95× | |
| Creativity | OPEN | 0.95× |
Hand tool has an estimated audience of 3,722,798 people in Canada, concentrated in Ontario and British Columbia.
29.1% of Hand tool fans are female, 70.9% are male, with an average age of 38.9 years.
Hand tool fans show strongest brand affinity for Bad Bunny (4.02×), Taylor Swift (1.64×), and Personal care (1.57×) over the country average.
Hand tool fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hand tool itself, the audience over-indexes on Taylor Swift (1.64×), Personal care (1.57×), Subway (1.53×), and Millie Bobby Brown (2.17×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Hand tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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