City car Audience in United States

City car logo

City car has an estimated audience of 5,232,809 people in United States. 25.2% are female, 74.8% are male, average age 38.5. Top regions: Tennessee, California, North Carolina. Top brand affinities: Family car, Used Cars, Hand tool, Ford Ranger, Edmunds.com.

The average City car fan in United States is 38.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, California, North Carolina. Top brand affinities include Family car, Used Cars, Hand tool, with strongest over-indexing on Family car (62.42× the country average). Demographically, the City car audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of City car fans

Demographic split for City car audience in United States
MetricValue
Female25.2%
Male74.8%
Average age38.5
Estimated audience size5,232,809

Audience persona

The typical City car fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Top regions in United States

Top regions ranked by reach for City car in United States
RegionReachAffinity
Tennessee692,1256.59×
California552,2060.96×
North Carolina359,8172.29×
Texas269,9970.6×
Florida264,8670.75×
New York263,7720.9×
Michigan147,5731.08×
Ohio128,9050.8×
Illinois127,4140.73×
South Carolina118,5761.51×
Pennsylvania117,4870.67×
Indiana116,9241.22×
Georgia100,1370.62×
Virginia94,0140.74×
New Jersey93,3160.7×
Massachusetts92,5550.9×
New Hampshire78,2063.79×
Washington74,9240.71×
Missouri64,7070.77×
Connecticut64,3281.23×
Maryland59,6330.66×
Arizona46,7100.44×
Alabama43,8020.6×
Kentucky43,6910.67×
Wisconsin43,3980.55×
Oregon39,2680.65×
Kansas38,9640.94×
Louisiana38,9430.58×
Colorado38,4560.47×
Oklahoma38,0530.65×
Minnesota36,4930.49×
Utah28,3880.61×
Arkansas24,3190.56×
Nevada24,1060.48×
Iowa22,4590.52×
Mississippi21,9000.51×
West Virginia18,0790.74×
Alaska18,0421.61×
Idaho16,6950.64×
Hawaii15,9480.71×
Nebraska15,8020.6×
New Mexico15,7200.6×
Rhode Island14,3840.86×
Maine14,3760.77×
Washington, District of Columbia13,1760.84×
Montana13,1060.9×
Vermont12,9691.41×
South Dakota12,9361.07×
Delaware12,8820.89×
North Dakota12,5961.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for City car audience
BrandAffinityCategory
Family car62.42×Cars & Mobility
Used Cars20×Cars & Mobility
Hand tool15.92×Home & Garden
Ford Ranger51.36×Cars & Mobility
Edmunds.com56.57×Cars & Mobility
Toyota Fortuner60.87×Cars & Mobility
Honda City70.96×Cars & Mobility
Machining16.14×Business & Career
Social shopping20×Shopping
Peugeot 308147.7×Cars & Mobility
Fishing reel9.68×Sports
Nissan Almera128.93×Cars & Mobility
Nissan Micra85.19×Cars & Mobility
Nun20×Politics & Society
Nissan Juke38.98×Cars & Mobility
Minibus39.41×Cars & Mobility
Japanese domestic market20×Politics & Society
Original equipment manufacturer20×Business & Career
Jejudo15.45×Travel & Leisure
Peugeot21.3×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by City car audience
TraitClusterScore
Family OrientationCONSERVATISM11.64
Luxury OrientationPREMIUM2.03
LGBTQ+ IdentityOPEN1.74
Sports ActivityPOWER1.36
Quality AwarenessPREMIUM1.32
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for City car
CountryShare
United States7.3%
Germany6.0%
Japan5.5%

See City car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does City car have in United States?

City car has an estimated audience of 5,232,809 people in United States, concentrated in Tennessee and California.

What is the gender split and age of City car fans?

25.2% of City car fans are female, 74.8% are male, with an average age of 38.5 years.

Which brands do City car fans like most?

City car fans show strongest brand affinity for Family car (62.42×), Used Cars (20×), and Hand tool (15.92×) over the country average.

Where do City car fans live in United States?

City car fans in United States are most concentrated in Tennessee (reach 692,125), California (reach 552,206), and North Carolina (reach 359,817). These three regions account for the largest share of the active audience.

What other brands do City car fans also like?

Beyond City car itself, the audience over-indexes on Used Cars (20×), Hand tool (15.92×), Ford Ranger (51.36×), and Edmunds.com (56.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.