Rascasse Audience Intelligence

City car Audience in United States

A data profile of the people who buy, follow and care about City car in United States — modelled from more than twelve digital signal sources. City car has an estimated audience of 5,232,809 people in United States.

#38among Car type in United States#3664among Topic in United States#248in Cars & Mobility

The average City car fan in United States is 38.5 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, North Carolina.

Top brand affinities include Family car, Used Cars, Hand tool, with strongest over-indexing on Family car (62.42× the country average).

Demographically, the City car audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City car fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Family car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City car profile in United States.

Audience size
5.2M
in United States
Gender
25.2%♀
74.8% male
Age
38.5
average years
Country rank
#6402
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of City car fans

25.2% are female, 74.8% are male, average age 38.5.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for City car audience in United States
MetricValue
Female25.2%
Male74.8%
Average age38.5
Estimated audience size5,232,809
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the City car audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4919%
50+20%
Fig. 04

Worldwide distribution

7.3%

of the worldwide City car audience comes from United States.

Worldwide audience distribution share by country for City car
CountryShare
United States7.3%
Germany6.0%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City car audience in United States is strongest.

Fig. 05

Top regions by affinity

City car fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~500K4.98×
02New Hampshire~60K2.77×
03North Carolina~300K2.05×
04South Carolina~100K1.57×
05Indiana~100K1.10×
06Alaska~10K1.07×
07Connecticut~60K1.06×
08Vermont~10K1.04×
09South Dakota~10K1.03×
10North Dakota~10K1.02×
11Montana~10K0.99×
12Delaware~10K0.99×
13Rhode Island~20K0.98×
14Michigan~100K0.97×
15West Virginia~20K0.97×
16Hawaii~20K0.97×
17Maine~20K0.97×
18Kansas~40K0.96×
19Idaho~30K0.96×
20Washington, District of Columbia~20K0.96×
21Mississippi~40K0.95×
22New Mexico~20K0.95×
23Nebraska~20K0.95×
24Oklahoma~50K0.94×
25Arkansas~40K0.94×
26Iowa~40K0.93×
27Kentucky~60K0.92×
28Utah~40K0.92×
29Alabama~70K0.91×
30Louisiana~60K0.91×
31Nevada~50K0.91×
32Massachusetts~90K0.90×
33Missouri~80K0.90×
34Oregon~50K0.90×
35Maryland~80K0.88×
36Wisconsin~70K0.88×
37New York~300K0.87×
38Minnesota~70K0.87×
39California~500K0.86×
40Florida~300K0.86×
41Virginia~100K0.86×
42Washington~90K0.86×
43Ohio~100K0.85×
44Colorado~70K0.85×
45Arizona~90K0.84×
46New Jersey~100K0.83×
47Georgia~100K0.82×
48Pennsylvania~100K0.81×
49Illinois~100K0.81×
50Texas~300K0.70×
Fig. 06

Affinity by region

Affinity by region — City car, United States
0.70×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City car audience
#·InterestCategoryAffinity×
01Peugeot 308Cars & Mobility147.70×
02Nissan AlmeraCars & Mobility128.93×
03Nissan MicraCars & Mobility85.19×
04Honda CityCars & Mobility70.96×
05Family carCars & Mobility62.42×
06Toyota FortunerCars & Mobility60.87×
07Edmunds.comCars & Mobility56.57×
08Ford RangerCars & Mobility51.36×
09MinibusCars & Mobility39.41×
10Nissan JukeCars & Mobility38.98×
11PeugeotCars & Mobility21.30×
12Used CarsCars & Mobility20.00×
13Social shoppingShopping20.00×
14NunPolitics & Society20.00×
15Japanese domestic marketPolitics & Society20.00×
16Original equipment manufacturerBusiness & Career20.00×
17MachiningBusiness & Career16.14×
18Hand toolHome & Garden15.92×
19JejudoTravel & Leisure15.45×
20Fishing reelSports9.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City car audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM11.43×
Luxury OrientationPREMIUM2.74×
Quality AwarenessPREMIUM2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City car audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
SpiritualityBALANCE0.94×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does City car have in United States?

City car has an estimated audience of 5,232,809 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of City car fans?

25.2% of City car fans are female, 74.8% are male, with an average age of 38.5 years.

03

Which brands do City car fans like most?

City car fans show strongest brand affinity for Family car (62.42×), Used Cars (20×), and Hand tool (15.92×) over the country average.

04

Where do City car fans live in United States?

City car fans in United States are most concentrated in Tennessee (reach ~500K), California (reach ~500K), and North Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do City car fans also like?

Beyond City car itself, the audience over-indexes on Used Cars (20×), Hand tool (15.92×), Ford Ranger (51.36×), and Edmunds.com (56.57×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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