Original equipment manufacturer Audience in United States

Original equipment manufacturer logo

Original equipment manufacturer has an estimated audience of 3,250,144 people in United States. 16.0% are female, 84.0% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Google Maps, CarGurus, Indeed.com, City car, Capital One.

The average Original equipment manufacturer fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, CarGurus, Indeed.com, with strongest over-indexing on Google Maps (9.43× the country average). Demographically, the Original equipment manufacturer audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Original equipment manufacturer fans

Demographic split for Original equipment manufacturer audience in United States
MetricValue
Female16.0%
Male84.0%
Average age42.4
Estimated audience size3,250,144

Audience persona

The typical Original equipment manufacturer fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Original equipment manufacturer in United States
RegionReachAffinity
California510,0741.43×
Texas301,6961.08×
New York247,6741.36×
Florida222,6401.01×
Virginia141,5661.79×
Illinois130,1881.2×
North Carolina112,0511.15×
Massachusetts109,0781.7×
Pennsylvania105,9490.97×
Georgia97,7880.98×
Michigan97,7451.15×
New Jersey93,9371.14×
Ohio93,4300.93×
Washington82,0771.26×
Colorado65,2571.27×
Arizona63,1070.95×
Maryland60,0301.07×
Tennessee58,2300.89×
Indiana52,6860.89×
Missouri49,2150.94×
Wisconsin48,8261×
Minnesota47,7571.03×
Oregon45,9971.23×
South Carolina40,3160.82×
Connecticut39,0981.2×
Alabama35,4270.78×
Kentucky33,2480.82×
Oklahoma32,0280.89×
Louisiana30,5990.73×
Utah29,7281.02×
Nevada29,1610.93×
Kansas24,3750.95×
Arkansas22,9580.86×
Iowa21,9430.82×
Washington, District of Columbia19,8702.03×
Mississippi16,4110.61×
Idaho14,4250.89×
New Hampshire13,2881.04×
Hawaii13,1560.94×
Nebraska12,5630.77×
New Mexico12,4570.76×
West Virginia11,9310.79×
Maine9,4870.81×
Rhode Island9,2110.89×
Montana7,3880.82×
Delaware6,3760.71×
Vermont5,2620.92×
South Dakota5,2520.7×
Alaska5,2470.75×
North Dakota4,8180.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Original equipment manufacturer audience
BrandAffinityCategory
Google Maps9.43×Internet & Social Media
CarGurus10.66×Cars & Mobility
Indeed.com6.7×Business & Career
City car20×Cars & Mobility
Capital One5.84×Business & Career
Honda Motorcycles25.31×Cars & Mobility
Enterprise Rent-A-Car8.49×Cars & Mobility
Family car13.93×Cars & Mobility
Staples (Canada)6.28×Business & Career
Google News7.01×News
Apple Store8.11×Shopping
AutoZone4.12×Cars & Mobility
Circle K6.9×Shopping
Carcare9.65×Cars & Mobility
Aaron Rodgers6.17×Sports
DuckDuckGo8.51×Internet & Social Media
AccuWeather5.97×Home & Garden
Google Earth8.51×Internet & Social Media
ICloud7.91×Technology & Electronics
Hatchback7.41×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Original equipment manufacturer audience
TraitClusterScore
Family OrientationCONSERVATISM3.49
Quality AwarenessPREMIUM1.77
Need for SecurityCONSERVATISM1.75
PatriotismCONSERVATISM1.54
DIY MentalityTHRILL1.48
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Original equipment manufacturer
CountryShare
United States20.2%
Saudi Arabia5.6%
Germany5.4%

See Original equipment manufacturer audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Original equipment manufacturer have in United States?

Original equipment manufacturer has an estimated audience of 3,250,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Original equipment manufacturer fans?

16.0% of Original equipment manufacturer fans are female, 84.0% are male, with an average age of 42.4 years.

Which brands do Original equipment manufacturer fans like most?

Original equipment manufacturer fans show strongest brand affinity for Google Maps (9.43×), CarGurus (10.66×), and Indeed.com (6.7×) over the country average.

Where do Original equipment manufacturer fans live in United States?

Original equipment manufacturer fans in United States are most concentrated in California (reach 510,074), Texas (reach 301,696), and New York (reach 247,674). These three regions account for the largest share of the active audience.

What other brands do Original equipment manufacturer fans also like?

Beyond Original equipment manufacturer itself, the audience over-indexes on CarGurus (10.66×), Indeed.com (6.7×), City car (20×), and Capital One (5.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Original equipment manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.