Rascasse Audience Intelligence

Original equipment manufacturer Audience in United States

Name: Original equipment manufacturer — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Original equipment manufacturer in United States — modelled from more than twelve digital signal sources. Original equipment manufacturer has an estimated audience of 3,250,144 people in United States.

#4872among Topic in United States #818in Business & Career

The average Original equipment manufacturer fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include City car, Family car, Carcare, with strongest over-indexing on City car (20× the country average).

Demographically, the Original equipment manufacturer audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Original equipment manufacturer fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Original equipment manufacturer profile in United States.

Audience size

3.3M

in United States

Gender

16.0%♀

84.0% male

Age

42.4

average years

Country rank

#9596

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Original equipment manufacturer fans

16.0% are female, 84.0% are male, average age 42.4.

Fig. 02

Gender split

16.0%

Female

84.0%

Male

Demographic split for Original equipment manufacturer audience in United States
Metric	Value
Female	16.0%
Male	84.0%
Average age	42.4
Estimated audience size	3,250,144

Fig. 03

Age distribution

Age distribution of the Original equipment manufacturer audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		20%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

20.2%

of the worldwide Original equipment manufacturer audience comes from United States.

Worldwide audience distribution share by country for Original equipment manufacturer
Country	Share
United States	20.2%
Saudi Arabia	5.6%
Germany	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Original equipment manufacturer audience in United States is strongest.

Fig. 05

Top regions by affinity

Original equipment manufacturer fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~20K	1.97×
02	Virginia	~100K	1.72×
03	Massachusetts	~100K	1.65×
04	California	~500K	1.36×
05	New York	~200K	1.29×
06	Minnesota	~60K	1.24×
07	Colorado	~60K	1.23×
08	Washington	~80K	1.22×
09	Oregon	~50K	1.21×
10	Connecticut	~40K	1.18×
11	Illinois	~100K	1.14×
12	Michigan	~100K	1.12×
13	North Carolina	~100K	1.10×
14	New Jersey	~90K	1.10×
15	New Hampshire	~10K	1.08×
16	Maryland	~60K	1.07×
17	Texas	~300K	1.02×
18	Utah	~30K	1.02×
19	Florida	~200K	0.99×
20	Georgia	~100K	0.99×
21	Wisconsin	~50K	0.99×
22	Vermont	~6K	0.99×
23	Pennsylvania	~100K	0.98×
24	Arkansas	~30K	0.98×
25	Alaska	~7K	0.98×
26	Hawaii	~10K	0.97×
27	Missouri	~50K	0.96×
28	Kansas	~20K	0.96×
29	Idaho	~20K	0.96×
30	Arizona	~60K	0.95×
31	Maine	~10K	0.95×
32	Rhode Island	~10K	0.95×
33	Indiana	~60K	0.94×
34	Oklahoma	~30K	0.94×
35	Nevada	~30K	0.93×
36	Montana	~8K	0.92×
37	South Dakota	~7K	0.92×
38	Ohio	~90K	0.91×
39	Tennessee	~60K	0.90×
40	West Virginia	~10K	0.89×
41	North Dakota	~6K	0.88×
42	Iowa	~20K	0.86×
43	South Carolina	~40K	0.85×
44	Louisiana	~40K	0.85×
45	New Mexico	~10K	0.85×
46	Kentucky	~30K	0.84×
47	Nebraska	~10K	0.84×
48	Delaware	~8K	0.84×
49	Alabama	~40K	0.81×
50	Mississippi	~20K	0.77×

Affinity by region — Original equipment manufacturer, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Original equipment manufacturer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Original equipment manufacturer audience
#	Interest	Category	×
01	City car	Cars & Mobility	20.00×
02	God in Islam	Politics & Society	20.00×
03	Citroën	Cars & Mobility	17.25×
04	Sports sedan	Cars & Mobility	15.33×
05	Peugeot	Cars & Mobility	14.43×
06	Family car	Cars & Mobility	13.47×
07	Škoda Auto	Cars & Mobility	12.30×
08	Carcare	Cars & Mobility	12.06×
09	Rallying	Sports	10.46×
10	Auto show	Cars & Mobility	9.52×
11	Antique car	Cars & Mobility	9.38×
12	Hatchback	Cars & Mobility	8.15×
13	Motorcycle accessories	Cars & Mobility	7.22×
14	Coupé	Cars & Mobility	6.99×
15	Touring motorcycle	Cars & Mobility	6.38×
16	Discount Tire	Shopping	5.74×
17	Automobile repair shop	Cars & Mobility	5.58×
18	O'Reilly Auto Parts	Cars & Mobility	4.15×
19	AutoZone	Cars & Mobility	4.13×
20	Advance Auto Parts	Cars & Mobility	4.10×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Original equipment manufacturer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Original equipment manufacturer audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	3.40×
Need for Security	CONSERVATISM	2.10×
Patriotism	CONSERVATISM	2.02×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Original equipment manufacturer audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.65×
Design Affinity	PREMIUM	0.72×
Sustainability	BALANCE	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Original equipment manufacturer have in United States?

Original equipment manufacturer has an estimated audience of 3,250,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Original equipment manufacturer fans?

16.0% of Original equipment manufacturer fans are female, 84.0% are male, with an average age of 42.4 years.

Which brands do Original equipment manufacturer fans like most?

Original equipment manufacturer fans show strongest brand affinity for City car (20×), Family car (13.47×), and Carcare (12.06×) over the country average.

Where do Original equipment manufacturer fans live in United States?

Original equipment manufacturer fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Original equipment manufacturer fans also like?

Beyond Original equipment manufacturer itself, the audience over-indexes on Family car (13.47×), Carcare (12.06×), AutoZone (4.13×), and Antique car (9.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Original equipment manufacturer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Original equipment manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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