Original equipment manufacturer Audience in United States
Original equipment manufacturer has an estimated audience of 3,250,144 people in United States. 16.0% are female, 84.0% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Vocal harmony, Pro-Ject, Product design, Tomb Raider: The Last Revelation.
The average Original equipment manufacturer fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Vocal harmony, Pro-Ject, with strongest over-indexing on Israel (5.32× the country average). Demographically, the Original equipment manufacturer audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Original equipment manufacturer fans
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 42.4 |
| Estimated audience size | 3,250,144 |
Audience persona
The typical Original equipment manufacturer fan in United States is more male, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 510,074 | 1.43× |
| Texas | 301,696 | 1.08× |
| New York | 247,674 | 1.36× |
| Florida | 222,640 | 1.01× |
| Virginia | 141,566 | 1.79× |
| Illinois | 130,188 | 1.2× |
| North Carolina | 112,051 | 1.15× |
| Massachusetts | 109,078 | 1.7× |
| Pennsylvania | 105,949 | 0.97× |
| Georgia | 97,788 | 0.98× |
| Michigan | 97,745 | 1.15× |
| New Jersey | 93,937 | 1.14× |
| Ohio | 93,430 | 0.93× |
| Washington | 82,077 | 1.26× |
| Colorado | 65,257 | 1.27× |
| Arizona | 63,107 | 0.95× |
| Maryland | 60,030 | 1.07× |
| Tennessee | 58,230 | 0.89× |
| Indiana | 52,686 | 0.89× |
| Missouri | 49,215 | 0.94× |
| Wisconsin | 48,826 | 1× |
| Minnesota | 47,757 | 1.03× |
| Oregon | 45,997 | 1.23× |
| South Carolina | 40,316 | 0.82× |
| Connecticut | 39,098 | 1.2× |
| Alabama | 35,427 | 0.78× |
| Kentucky | 33,248 | 0.82× |
| Oklahoma | 32,028 | 0.89× |
| Louisiana | 30,599 | 0.73× |
| Utah | 29,728 | 1.02× |
| Nevada | 29,161 | 0.93× |
| Kansas | 24,375 | 0.95× |
| Arkansas | 22,958 | 0.86× |
| Iowa | 21,943 | 0.82× |
| Washington, District of Columbia | 19,870 | 2.03× |
| Mississippi | 16,411 | 0.61× |
| Idaho | 14,425 | 0.89× |
| New Hampshire | 13,288 | 1.04× |
| Hawaii | 13,156 | 0.94× |
| Nebraska | 12,563 | 0.77× |
| New Mexico | 12,457 | 0.76× |
| West Virginia | 11,931 | 0.79× |
| Maine | 9,487 | 0.81× |
| Rhode Island | 9,211 | 0.89× |
| Montana | 7,388 | 0.82× |
| Delaware | 6,376 | 0.71× |
| Vermont | 5,262 | 0.92× |
| South Dakota | 5,252 | 0.7× |
| Alaska | 5,247 | 0.75× |
| North Dakota | 4,818 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.32× | Travel & Leisure |
| Vocal harmony | 10.89× | Music & Radio |
| Pro-Ject | 8.79× | Music & Radio |
| Product design | 2.91× | Business & Career |
| Tomb Raider: The Last Revelation | 29.87× | Games |
| Hipster | 12.06× | Politics & Society |
| Combat sport | 1.98× | Sports |
| Historic site | 5.02× | Arts & Culture |
| Governor of Michigan | 8.38× | Politics & Society |
| N1 road (South Africa) | 4.66× | Travel & Leisure |
| Grinch | 3.95× | Movies & TV |
| Urban Outfitters | 1.75× | Shopping |
| Minnesota | 1.52× | Travel & Leisure |
| Acoustic music | 3.61× | Music & Radio |
| Fairy godmother | 5.78× | Literature |
| Notre Dame Fighting Irish football | 3.92× | Sports |
| Hibachi | 6.02× | Food & Beverages |
| Jesse Plemons | 2.62× | Movies & TV |
| MK | 3.11× | Music & Radio |
| Mathcore | 5.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.49 |
| Quality Awareness | PREMIUM | 1.77 |
| Need for Security | CONSERVATISM | 1.75 |
| Patriotism | CONSERVATISM | 1.54 |
| DIY Mentality | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Saudi Arabia | 5.6% |
| Germany | 5.4% |
See Original equipment manufacturer audiences in other countries
- Original equipment manufacturer — Germany
- Original equipment manufacturer — United Kingdom
- Original equipment manufacturer — France
- Original equipment manufacturer — Italy
- Original equipment manufacturer — Spain
- Original equipment manufacturer — Brazil
- Original equipment manufacturer — Japan
- Original equipment manufacturer — South Korea
- Original equipment manufacturer — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Original equipment manufacturer have in United States?
Original equipment manufacturer has an estimated audience of 3,250,144 people in United States, concentrated in California and Texas.
What is the gender split and age of Original equipment manufacturer fans?
16.0% of Original equipment manufacturer fans are female, 84.0% are male, with an average age of 42.4 years.
Which brands do Original equipment manufacturer fans like most?
Original equipment manufacturer fans show strongest brand affinity for Israel (5.32×), Vocal harmony (10.89×), and Pro-Ject (8.79×) over the country average.
Where do Original equipment manufacturer fans live in United States?
Original equipment manufacturer fans in United States are most concentrated in California (reach 510,074), Texas (reach 301,696), and New York (reach 247,674). These three regions account for the largest share of the active audience.
What other brands do Original equipment manufacturer fans also like?
Beyond Original equipment manufacturer itself, the audience over-indexes on Vocal harmony (10.89×), Pro-Ject (8.79×), Product design (2.91×), and Tomb Raider: The Last Revelation (29.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Original equipment manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.