Rascasse Audience Intelligence

Original equipment manufacturer Audience in Germany

A data profile of the people who buy, follow and care about Original equipment manufacturer in Germany — modelled from more than twelve digital signal sources. Original equipment manufacturer has an estimated audience of 862,913 people in Germany.

#3445among Topic in Germany#628in Business & Career

The average Original equipment manufacturer fan in Germany is 40.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include PUDELEK, Vuelta a España, Western Union, with strongest over-indexing on PUDELEK (19.78× the country average).

Demographically, the Original equipment manufacturer audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Original equipment manufacturer fan in Germany is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for PUDELEK.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Original equipment manufacturer profile in Germany.

Audience size
863K
in Germany
Gender
28.0%♀
72.0% male
Age
40.7
average years
Country rank
#7405
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Original equipment manufacturer fans

28.0% are female, 72.0% are male, average age 40.7.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Original equipment manufacturer audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age40.7
Estimated audience size862,913
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Original equipment manufacturer audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Original equipment manufacturer audience comes from Germany.

Worldwide audience distribution share by country for Original equipment manufacturer
CountryShare
United States20.2%
Saudi Arabia5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Original equipment manufacturer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Original equipment manufacturer fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.61×
02Hessen~100K1.58×
03Bayern~200K1.55×
04Sachsen~50K1.28×
05Hamburg~20K1.25×
06Berlin~50K1.22×
07Nordrhein-Westfalen~200K1.07×
08Bremen~8K1.04×
09Saarland~10K0.91×
10Niedersachsen~70K0.88×
11Rheinland-Pfalz~40K0.88×
12Schleswig-Holstein~30K0.86×
13Thüringen~20K0.86×
14Brandenburg~20K0.75×
15Sachsen-Anhalt~20K0.73×
16Mecklenburg-Vorpommern~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Original equipment manufacturer, Germany
0.71×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Original equipment manufacturer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Original equipment manufacturer audience
#·InterestCategoryAffinity×
01PUDELEKNews19.78×
02American Music AwardMusic & Radio19.78×
03RecaroGames19.78×
04Vuelta a EspañaSports15.35×
05Billy Ray CyrusMusic & Radio11.76×
06LimousineCars & Mobility11.55×
07Anti-theft systemCars & Mobility9.14×
08Western UnionBusiness & Career6.29×
09Industrial engineeringBusiness & Career4.61×
10Sports bettingGames4.39×
11Solar cellHome & Garden4.05×
12Car washCars & Mobility3.59×
13Tour de FranceSports3.30×
14Electric guitarMusic & Radio3.06×
15HVACHome & Garden2.88×
16Solar energyHome & Garden2.30×
17House musicMusic & Radio2.11×
18RyanairTravel & Leisure1.85×
19NatureHome & Garden1.73×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Original equipment manufacturer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Original equipment manufacturer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
Need for SecurityCONSERVATISM1.67×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Original equipment manufacturer audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
MindfulnessBALANCE0.71×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Original equipment manufacturer have in Germany?

Original equipment manufacturer has an estimated audience of 862,913 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Original equipment manufacturer fans?

28.0% of Original equipment manufacturer fans are female, 72.0% are male, with an average age of 40.7 years.

03

Which brands do Original equipment manufacturer fans like most?

Original equipment manufacturer fans show strongest brand affinity for PUDELEK (19.78×), Vuelta a España (15.35×), and Western Union (6.29×) over the country average.

04

Where do Original equipment manufacturer fans live in Germany?

Original equipment manufacturer fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Original equipment manufacturer fans also like?

Beyond Original equipment manufacturer itself, the audience over-indexes on Vuelta a España (15.35×), Western Union (6.29×), American Music Award (19.78×), and Billy Ray Cyrus (11.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Original equipment manufacturer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Original equipment manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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