Original equipment manufacturer Audience in Germany
Original equipment manufacturer has an estimated audience of 862,913 people in Germany. 28.0% are female, 72.0% are male, average age 40.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Western Union, PUDELEK, Vuelta a España, JACK & JONES, American Music Award.
The average Original equipment manufacturer fan in Germany is 40.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Western Union, PUDELEK, Vuelta a España, with strongest over-indexing on Western Union (11.81× the country average). Demographically, the Original equipment manufacturer audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Original equipment manufacturer fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 40.7 |
| Estimated audience size | 862,913 |
Audience persona
The typical Original equipment manufacturer fan in Germany is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 220,741 | 1.59× |
| Nordrhein-Westfalen | 205,881 | 1.09× |
| Baden-Württemberg | 192,598 | 1.64× |
| Hessen | 104,790 | 1.59× |
| Niedersachsen | 73,704 | 0.88× |
| Berlin | 49,432 | 1.28× |
| Sachsen | 47,719 | 1.13× |
| Rheinland-Pfalz | 37,571 | 0.87× |
| Hamburg | 23,765 | 1.22× |
| Schleswig-Holstein | 23,375 | 0.75× |
| Brandenburg | 15,400 | 0.58× |
| Thüringen | 15,185 | 0.69× |
| Sachsen-Anhalt | 11,711 | 0.52× |
| Saarland | 7,847 | 0.74× |
| Bremen | 7,529 | 1.02× |
| Mecklenburg-Vorpommern | 6,720 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 11.81× | Business & Career |
| PUDELEK | 19.78× | News |
| Vuelta a España | 13.26× | Sports |
| JACK & JONES | 19.78× | Fashion & Accessoires |
| American Music Award | 18.04× | Music & Radio |
| Mountain biking | 4.77× | Sports |
| Group buying | 8.9× | Shopping |
| RTL Television | 3.48× | Movies & TV |
| Car wash | 5.13× | Cars & Mobility |
| Industrial engineering | 5.46× | Business & Career |
| Billy Ray Cyrus | 11.44× | Music & Radio |
| Vacations | 2.25× | Travel & Leisure |
| Family | 1.57× | Kids & Family |
| Self care | 2.69× | Health |
| Livemusic | 2.49× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| OLX | 5.45× | Shopping |
| EBay | 1.63× | Shopping |
| Automobiles | 1.51× | Cars & Mobility |
| Personal finance | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| Quality Awareness | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.28 |
| Convenience Orientation | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Saudi Arabia | 5.6% |
| Germany | 5.4% |
See Original equipment manufacturer audiences in other countries
- Original equipment manufacturer — United States
- Original equipment manufacturer — United Kingdom
- Original equipment manufacturer — France
- Original equipment manufacturer — Italy
- Original equipment manufacturer — Spain
- Original equipment manufacturer — Brazil
- Original equipment manufacturer — Japan
- Original equipment manufacturer — South Korea
- Original equipment manufacturer — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Original equipment manufacturer have in Germany?
Original equipment manufacturer has an estimated audience of 862,913 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Original equipment manufacturer fans?
28.0% of Original equipment manufacturer fans are female, 72.0% are male, with an average age of 40.7 years.
Which brands do Original equipment manufacturer fans like most?
Original equipment manufacturer fans show strongest brand affinity for Western Union (11.81×), PUDELEK (19.78×), and Vuelta a España (13.26×) over the country average.
Where do Original equipment manufacturer fans live in Germany?
Original equipment manufacturer fans in Germany are most concentrated in Bayern (reach 220,741), Nordrhein-Westfalen (reach 205,881), and Baden-Württemberg (reach 192,598). These three regions account for the largest share of the active audience.
What other brands do Original equipment manufacturer fans also like?
Beyond Original equipment manufacturer itself, the audience over-indexes on PUDELEK (19.78×), Vuelta a España (13.26×), JACK & JONES (19.78×), and American Music Award (18.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Original equipment manufacturer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.