Limousine Audience in Germany
Limousine has an estimated audience of 362,771 people in Germany. 20.6% are female, 79.4% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chauffeur, Petrol engine, Vehicle for hire, Original equipment manufacturer, AutoScout24.
The average Limousine fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chauffeur, Petrol engine, Vehicle for hire, with strongest over-indexing on Chauffeur (34.46× the country average). Demographically, the Limousine audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Limousine fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 38.5 |
| Estimated audience size | 362,771 |
Audience persona
The typical Limousine fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Chauffeur.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,253 | 1.2× |
| Bayern | 62,659 | 1.07× |
| Baden-Württemberg | 53,440 | 1.08× |
| Niedersachsen | 40,259 | 1.14× |
| Hessen | 30,611 | 1.11× |
| Rheinland-Pfalz | 18,286 | 1.01× |
| Sachsen | 16,838 | 0.95× |
| Berlin | 16,465 | 1.02× |
| Schleswig-Holstein | 13,261 | 1.02× |
| Brandenburg | 10,325 | 0.92× |
| Hamburg | 9,312 | 1.14× |
| Thüringen | 7,513 | 0.81× |
| Sachsen-Anhalt | 7,456 | 0.79× |
| Mecklenburg-Vorpommern | 5,648 | 0.82× |
| Saarland | 4,131 | 0.93× |
| Bremen | 3,127 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chauffeur | 34.46× | Cars & Mobility |
| Petrol engine | 5.87× | Cars & Mobility |
| Vehicle for hire | 15.11× | Cars & Mobility |
| Original equipment manufacturer | 11.55× | Business & Career |
| AutoScout24 | 2.5× | Cars & Mobility |
| Executive car | 10.29× | Cars & Mobility |
| Hatchback | 3.47× | Cars & Mobility |
| Zaz (singer) | 12.94× | Music & Radio |
| Sedan (automobile) | 4.13× | Cars & Mobility |
| Škoda Auto | 2.6× | Cars & Mobility |
| Car classification | 6.73× | Cars & Mobility |
| Carcare | 3.59× | Cars & Mobility |
| Car rentals | 2.7× | Cars & Mobility |
| Hyundai | 3.14× | Cars & Mobility |
| Recaro | 18.6× | Games |
| Toyota Corolla | 7.68× | Cars & Mobility |
| Aral AG | 1.88× | Cars & Mobility |
| Used car | 2.3× | Cars & Mobility |
| Škoda Kodiaq | 4.96× | Cars & Mobility |
| FRITZ!Box | 2.27× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.02 |
| Patriotism | CONSERVATISM | 1.62 |
| Luxury Orientation | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.25 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 3.9% |
| Vietnam | 3.8% |
See Limousine audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Limousine have in Germany?
Limousine has an estimated audience of 362,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Limousine fans?
20.6% of Limousine fans are female, 79.4% are male, with an average age of 38.5 years.
Which brands do Limousine fans like most?
Limousine fans show strongest brand affinity for Chauffeur (34.46×), Petrol engine (5.87×), and Vehicle for hire (15.11×) over the country average.
Where do Limousine fans live in Germany?
Limousine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,253), Bayern (reach 62,659), and Baden-Württemberg (reach 53,440). These three regions account for the largest share of the active audience.
What other brands do Limousine fans also like?
Beyond Limousine itself, the audience over-indexes on Petrol engine (5.87×), Vehicle for hire (15.11×), Original equipment manufacturer (11.55×), and AutoScout24 (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Limousine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.