Rascasse Audience Intelligence

Limousine Audience in Germany

A data profile of the people who buy, follow and care about Limousine in Germany — modelled from more than twelve digital signal sources. Limousine has an estimated audience of 362,771 people in Germany.

#244among Car type in Germany#5578among Topic in Germany#683in Cars & Mobility

The average Limousine fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chauffeur, Petrol engine, Vehicle for hire, with strongest over-indexing on Chauffeur (34.46× the country average).

Demographically, the Limousine audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Limousine fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Chauffeur.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Limousine profile in Germany.

Audience size
363K
in Germany
Gender
20.6%♀
79.4% male
Age
38.5
average years
Country rank
#15130
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Limousine fans

20.6% are female, 79.4% are male, average age 38.5.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Limousine audience in Germany
MetricValue
Female20.6%
Male79.4%
Average age38.5
Estimated audience size362,771
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Limousine audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Limousine audience comes from Germany.

Worldwide audience distribution share by country for Limousine
CountryShare
United States19.7%
United Kingdom3.9%
Vietnam3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Limousine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Limousine fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.17×
02Hamburg~9K1.14×
03Hessen~30K1.10×
04Niedersachsen~40K1.09×
05Baden-Württemberg~50K1.06×
06Bremen~3K1.06×
07Bayern~60K1.05×
08Rheinland-Pfalz~20K1.01×
09Schleswig-Holstein~10K1.01×
10Berlin~20K0.97×
11Saarland~4K0.96×
12Sachsen~20K0.94×
13Brandenburg~10K0.92×
14Thüringen~8K0.87×
15Mecklenburg-Vorpommern~6K0.84×
16Sachsen-Anhalt~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Limousine, Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Limousine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Limousine audience
#·InterestCategoryAffinity×
01ChauffeurCars & Mobility34.46×
02RecaroGames18.60×
03Vehicle for hireCars & Mobility15.11×
04Zaz (singer)Music & Radio12.94×
05Original equipment manufacturerBusiness & Career11.55×
06Executive carCars & Mobility10.29×
07Toyota CorollaCars & Mobility7.68×
08Car classificationCars & Mobility6.73×
09Petrol engineCars & Mobility5.87×
10Škoda KodiaqCars & Mobility4.96×
11Sedan (automobile)Cars & Mobility4.13×
12CarcareCars & Mobility3.59×
13HatchbackCars & Mobility3.47×
14Compact carCars & Mobility3.40×
15HyundaiCars & Mobility3.14×
16Car rentalsCars & Mobility2.70×
17Škoda AutoCars & Mobility2.60×
18AutoScout24Cars & Mobility2.50×
19Used carCars & Mobility2.30×
20FRITZ!BoxTechnology & Electronics2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Limousine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Limousine audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
PatriotismCONSERVATISM1.57×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Limousine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
MindfulnessBALANCE0.77×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Limousine have in Germany?

Limousine has an estimated audience of 362,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Limousine fans?

20.6% of Limousine fans are female, 79.4% are male, with an average age of 38.5 years.

03

Which brands do Limousine fans like most?

Limousine fans show strongest brand affinity for Chauffeur (34.46×), Petrol engine (5.87×), and Vehicle for hire (15.11×) over the country average.

04

Where do Limousine fans live in Germany?

Limousine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Limousine fans also like?

Beyond Limousine itself, the audience over-indexes on Petrol engine (5.87×), Vehicle for hire (15.11×), Original equipment manufacturer (11.55×), and AutoScout24 (2.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Limousine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Limousine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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