Chauffeur Audience in Germany
Chauffeur has an estimated audience of 1,031,270 people in Germany. 23.4% are female, 76.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Family car, Employment website, Used car, City car.
The average Chauffeur fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Family car, Employment website, with strongest over-indexing on Western Union (6.68× the country average). Demographically, the Chauffeur audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Chauffeur fans
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 41.1 |
| Estimated audience size | 1,031,270 |
Audience persona
The typical Chauffeur fan in Germany is more male, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,124 | 1.17× |
| Bayern | 219,539 | 1.32× |
| Baden-Württemberg | 169,701 | 1.21× |
| Niedersachsen | 99,859 | 1× |
| Hessen | 94,790 | 1.21× |
| Sachsen | 53,945 | 1.07× |
| Rheinland-Pfalz | 51,684 | 1× |
| Berlin | 44,680 | 0.97× |
| Schleswig-Holstein | 31,393 | 0.85× |
| Brandenburg | 28,176 | 0.88× |
| Hamburg | 26,269 | 1.13× |
| Thüringen | 26,110 | 0.99× |
| Sachsen-Anhalt | 23,278 | 0.87× |
| Mecklenburg-Vorpommern | 15,947 | 0.81× |
| Saarland | 9,317 | 0.74× |
| Bremen | 7,056 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 6.68× | Business & Career |
| Family car | 4.81× | Cars & Mobility |
| Employment website | 3.47× | Business & Career |
| Used car | 2.94× | Cars & Mobility |
| City car | 4.34× | Cars & Mobility |
| Love & Sex | 4.83× | Kids & Family |
| FRITZ!Box | 2.86× | Technology & Electronics |
| Automobiles | 1.92× | Cars & Mobility |
| Compact car | 4.14× | Cars & Mobility |
| Pets | 1.64× | Pets & Animals |
| Thomas Gottschalk | 3.01× | Movies & TV |
| FC Bayern Munich | 1.64× | Sports |
| AutoScout24 | 2.01× | Cars & Mobility |
| Automobile repair shop | 3.65× | Cars & Mobility |
| Vintage car | 4.41× | Cars & Mobility |
| ADAC | 2.5× | Cars & Mobility |
| Subcompact car | 6.61× | Cars & Mobility |
| Solar energy | 2.53× | Home & Garden |
| Škoda Auto | 2.23× | Cars & Mobility |
| Saturn (store) | 2.44× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Need for Security | CONSERVATISM | 1.61 |
| Patriotism | CONSERVATISM | 1.5 |
| Urban Lifestyle | OPEN | 1.25 |
| Pet Ownership | JOY | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.4% |
| Germany | 7.9% |
| Poland | 4.9% |
See Chauffeur audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chauffeur have in Germany?
Chauffeur has an estimated audience of 1,031,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chauffeur fans?
23.4% of Chauffeur fans are female, 76.6% are male, with an average age of 41.1 years.
Which brands do Chauffeur fans like most?
Chauffeur fans show strongest brand affinity for Western Union (6.68×), Family car (4.81×), and Employment website (3.47×) over the country average.
Where do Chauffeur fans live in Germany?
Chauffeur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,124), Bayern (reach 219,539), and Baden-Württemberg (reach 169,701). These three regions account for the largest share of the active audience.
What other brands do Chauffeur fans also like?
Beyond Chauffeur itself, the audience over-indexes on Family car (4.81×), Employment website (3.47×), Used car (2.94×), and City car (4.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chauffeur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.