Chauffeur Audience in United States

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Chauffeur has an estimated audience of 1,100,360 people in United States. 50.8% are female, 49.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Automobile repair shop, BMW M4, BMW M3, BMW M5, BMW 3 Series.

The average Chauffeur fan in United States is 38.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automobile repair shop, BMW M4, BMW M3, with strongest over-indexing on Automobile repair shop (20.61× the country average). Demographically, the Chauffeur audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Chauffeur fans

Demographic split for Chauffeur audience in United States
MetricValue
Female50.8%
Male49.2%
Average age38.7
Estimated audience size1,100,360

Audience persona

The typical Chauffeur fan in United States is balanced, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Automobile repair shop.

Top regions in United States

Top regions ranked by reach for Chauffeur in United States
RegionReachAffinity
California136,1151.12×
Texas104,6891.11×
Florida79,5471.07×
New York64,0791.04×
Georgia37,6341.11×
Illinois36,5351×
Pennsylvania36,3630.98×
North Carolina33,9171.02×
Ohio30,7440.91×
Virginia29,9031.12×
Michigan28,9181.01×
New Jersey26,1450.93×
Washington24,5651.11×
Tennessee23,0161.04×
Arizona22,0690.98×
Massachusetts21,4300.99×
Maryland20,3321.07×
Indiana18,8750.94×
Colorado18,3211.06×
Missouri18,1201.02×
Wisconsin16,0370.97×
Alabama15,8361.03×
Minnesota15,7851×
Louisiana15,6901.11×
South Carolina15,3840.93×
Oregon13,2691.05×
Oklahoma13,0771.07×
Kentucky13,0120.94×
Nevada11,1351.05×
Connecticut11,0771×
Arkansas9,5831.06×
Utah9,5400.97×
Mississippi9,2801.02×
Iowa8,6220.95×
Kansas8,2530.95×
Hawaii6,1541.3×
Idaho5,2050.94×
Nebraska5,1340.93×
New Mexico5,0740.92×
West Virginia4,5130.88×
New Hampshire4,0700.94×
Maine3,6840.93×
Washington, District of Columbia3,5081.06×
Rhode Island3,2940.94×
Montana3,0160.99×
Delaware2,6420.87×
Alaska2,5551.09×
South Dakota2,3060.91×
North Dakota2,1700.96×
Vermont1,5630.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chauffeur audience
BrandAffinityCategory
Automobile repair shop20.61×Cars & Mobility
BMW M428×Cars & Mobility
BMW M322.38×Cars & Mobility
BMW M530.17×Cars & Mobility
BMW 3 Series21.57×Cars & Mobility
Enterprise Rent-A-Car6.08×Cars & Mobility
Porsche 91113.94×Cars & Mobility
Volkswagen Golf17.86×Cars & Mobility
Max Verstappen10.44×Sports
Lewis Hamilton9.61×Sports
Honda Accord11.19×Cars & Mobility
CarGurus4.43×Cars & Mobility
Toyota Land Cruiser10.34×Cars & Mobility
Grand Theft Auto V9.33×Games
Google Maps2.58×Internet & Social Media
BMW i817.12×Cars & Mobility
AutoZone2.46×Cars & Mobility
Toyota Hilux11.12×Cars & Mobility
BMW X613.98×Cars & Mobility
Porsche Cayenne12.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chauffeur audience
TraitClusterScore
Quality AwarenessPREMIUM2.31
Luxury OrientationPREMIUM2.15
Urban LifestyleOPEN1.98
Career OrientationPOWER1.93
TravellingTHRILL1.82
Family OrientationCONSERVATISM1.78

Worldwide distribution

Worldwide audience distribution share by country for Chauffeur
CountryShare
United States8.4%
Germany7.9%
Poland4.9%

See Chauffeur audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Chauffeur have in United States?

Chauffeur has an estimated audience of 1,100,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Chauffeur fans?

50.8% of Chauffeur fans are female, 49.2% are male, with an average age of 38.7 years.

Which brands do Chauffeur fans like most?

Chauffeur fans show strongest brand affinity for Automobile repair shop (20.61×), BMW M4 (28×), and BMW M3 (22.38×) over the country average.

Where do Chauffeur fans live in United States?

Chauffeur fans in United States are most concentrated in California (reach 136,115), Texas (reach 104,689), and Florida (reach 79,547). These three regions account for the largest share of the active audience.

What other brands do Chauffeur fans also like?

Beyond Chauffeur itself, the audience over-indexes on BMW M4 (28×), BMW M3 (22.38×), BMW M5 (30.17×), and BMW 3 Series (21.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chauffeur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.