Rascasse Audience Intelligence

Enterprise Rent-A-Car Target Market in United States

Name: Enterprise Rent-A-Car — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Enterprise Rent-A-Car in United States — modelled from more than twelve digital signal sources. Enterprise Rent-A-Car has an estimated audience of 27,774,445 people in United States.

#1among Car rental / sharing in United States #108among Brand in United States #24in Cars & Mobility

The average Enterprise Rent-A-Car fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sixt, Alamo Rent a Car, Amtrak, with strongest over-indexing on Sixt (62.29× the country average).

Demographically, the Enterprise Rent-A-Car audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enterprise Rent-A-Car fan in United States is more male, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sixt.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise Rent-A-Car profile in United States.

Audience size

27.8M

in United States

Gender

39.7%♀

60.3% male

Age

41.6

average years

Country rank

#1051

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Enterprise Rent-A-Car

39.7% are female, 60.3% are male, average age 41.6.

Fig. 02

Gender split

39.7%

Female

60.3%

Male

Demographic split for Enterprise Rent-A-Car audience in United States
Metric	Value
Female	39.7%
Male	60.3%
Average age	41.6
Estimated audience size	27,774,445

Fig. 03

Age distribution

Age distribution of the Enterprise Rent-A-Car audience in United States
Age bracket	Share	%
16-19		8%
20-29		19%
30-39		24%
40-49		34%
50+		14%

Fig. 04

Worldwide distribution

74.1%

of the worldwide Enterprise Rent-A-Car audience comes from United States.

Worldwide audience distribution share by country for Enterprise Rent-A-Car
Country	Share
United States	74.1%
Canada	9.4%
United Kingdom	2.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise Rent-A-Car audience in United States is strongest.

Fig. 05

Top regions by affinity

Enterprise Rent-A-Car customers by region in United States
#	Region	Reach	×
01	Hawaii	~300K	2.56×
02	Nevada	~500K	1.97×
03	Missouri	~600K	1.48×
04	Arizona	~800K	1.38×
05	New Jersey	~900K	1.27×
06	Washington	~700K	1.26×
07	Connecticut	~300K	1.26×
08	California	~3.5M	1.24×
09	Florida	~2M	1.24×
10	Oregon	~400K	1.23×
11	Texas	~3M	1.21×
12	Georgia	~1M	1.21×
13	Utah	~300K	1.20×
14	Indiana	~600K	1.18×
15	Massachusetts	~600K	1.14×
16	Pennsylvania	~1M	1.12×
17	Alabama	~400K	1.12×
18	New York	~1.5M	1.08×
19	North Carolina	~900K	1.07×
20	Colorado	~400K	1.07×
21	Virginia	~700K	1.02×
22	Ohio	~800K	1.00×
23	Tennessee	~500K	1.00×
24	New Mexico	~100K	0.99×
25	Maryland	~400K	0.98×
26	Kansas	~200K	0.98×
27	Illinois	~900K	0.97×
28	South Carolina	~400K	0.95×
29	Delaware	~70K	0.93×
30	Idaho	~100K	0.92×
31	Alaska	~50K	0.92×
32	Louisiana	~300K	0.89×
33	Kentucky	~300K	0.84×
34	New Hampshire	~90K	0.83×
35	West Virginia	~100K	0.81×
36	Oklahoma	~200K	0.78×
37	Rhode Island	~70K	0.77×
38	Wisconsin	~300K	0.76×
39	Mississippi	~200K	0.75×
40	Maine	~70K	0.75×
41	Michigan	~500K	0.72×
42	Arkansas	~200K	0.71×
43	Montana	~50K	0.70×
44	Vermont	~30K	0.70×
45	Washington, District of Columbia	~50K	0.69×
46	Iowa	~100K	0.67×
47	Wyoming	~30K	0.66×
48	Minnesota	~200K	0.65×
49	Nebraska	~70K	0.56×
50	South Dakota	~30K	0.43×

Affinity by region — Enterprise Rent-A-Car, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise Rent-A-Car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise Rent-A-Car audience
#	Interest	Category	×
01	Sixt	Cars & Mobility	62.29×
02	Ford Everest	Cars & Mobility	42.55×
03	Payless Car Rental	Cars & Mobility	42.40×
04	Alamo Rent a Car	Cars & Mobility	42.27×
05	We Buy Any Car	Cars & Mobility	39.02×
06	Car Sales	Cars & Mobility	31.33×
07	Budget Rent a Car	Cars & Mobility	28.57×
08	Enterprise Car Sales	Cars & Mobility	20.42×
09	Motive (TV series)	Movies & TV	19.14×
10	Zipcar	Cars & Mobility	19.09×
11	Driving test	Cars & Mobility	16.98×
12	Arabian horse	Pets & Animals	14.00×
13	National Car Rental	Cars & Mobility	13.04×
14	Turo	Cars & Mobility	12.23×
15	Amtrak	Cars & Mobility	10.20×
16	Sharon Osbourne	Movies & TV	9.46×
17	Lucky (magazine)	Fashion & Accessoires	8.64×
18	Full-size car	Cars & Mobility	5.86×
19	Jaguar Cars	Cars & Mobility	4.98×
20	American Airlines	Travel & Leisure	2.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise Rent-A-Car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Enterprise Rent-A-Car audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	2.19×
Need for Security	CONSERVATISM	1.77×
Mindfulness	BALANCE	1.61×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Enterprise Rent-A-Car audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.79×
Individualism	JOY	0.88×
Extroversion	THRILL	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Enterprise Rent-A-Car's target market in United States?

Enterprise Rent-A-Car's target market in United States covers an estimated 27,774,445 people, concentrated in California and Texas.

What is the gender split and age of Enterprise Rent-A-Car customers?

39.7% of the Enterprise Rent-A-Car audience are female, 60.3% are male, with an average age of 41.6 years.

Which brands do Enterprise Rent-A-Car fans like most?

Enterprise Rent-A-Car fans show strongest brand affinity for Sixt (62.29×), Alamo Rent a Car (42.27×), and Amtrak (10.2×) over the country average.

Where do Enterprise Rent-A-Car fans live in United States?

Enterprise Rent-A-Car fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Enterprise Rent-A-Car fans also like?

Beyond Enterprise Rent-A-Car itself, the audience over-indexes on Alamo Rent a Car (42.27×), Amtrak (10.2×), National Car Rental (13.04×), and Payless Car Rental (42.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

Uber (15,838,144)
Hertz (10,324,343)
National Car Rental (5,648,980)
Lyft (4,976,568)
Alamo Rent a Car (2,642,816)

See Enterprise Rent-A-Car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise Rent-A-Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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