Enterprise Rent-A-Car Audience in United States

Enterprise Rent-A-Car logo

Enterprise Rent-A-Car has an estimated audience of 26,564,256 people in United States. 39.7% are female, 60.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Sixt, Alamo Rent a Car, Amtrak, Ford Everest, National Car Rental.

The average Enterprise Rent-A-Car fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sixt, Alamo Rent a Car, Amtrak, with strongest over-indexing on Sixt (62.29× the country average). Demographically, the Enterprise Rent-A-Car audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Enterprise Rent-A-Car fans

Demographic split for Enterprise Rent-A-Car audience in United States
MetricValue
Female39.7%
Male60.3%
Average age41.6
Estimated audience size26,564,256

Audience persona

The typical Enterprise Rent-A-Car fan in United States is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Sixt.

Top regions in United States

Top regions ranked by reach for Enterprise Rent-A-Car in United States
RegionReachAffinity
California3,866,2661.32×
Texas2,996,6501.31×
Florida2,226,0221.24×
New York1,683,3181.13×
Georgia1,010,5851.23×
Pennsylvania994,1701.11×
Illinois906,4671.02×
New Jersey891,7761.32×
North Carolina874,0161.09×
Ohio811,4750.99×
Arizona731,6151.35×
Washington705,9641.32×
Virginia669,6021.03×
Missouri657,0581.53×
Massachusetts635,8981.22×
Indiana599,1401.23×
Tennessee527,1610.99×
Michigan483,3390.7×
Nevada482,3971.88×
Colorado481,2301.15×
Maryland433,1890.95×
Alabama411,9861.11×
Oregon382,5701.26×
South Carolina378,9580.95×
Connecticut349,3941.31×
Louisiana301,4990.88×
Utah297,1911.25×
Wisconsin295,3520.74×
Hawaii292,0802.56×
Kentucky287,4400.86×
Minnesota239,7720.63×
Oklahoma225,8900.77×
Kansas198,2580.95×
Mississippi154,3470.71×
Arkansas151,8110.69×
Iowa141,7210.65×
New Mexico127,8940.96×
Idaho123,9700.93×
West Virginia91,2910.74×
New Hampshire88,6280.85×
Nebraska72,4330.54×
Maine70,3420.74×
Delaware63,6700.87×
Rhode Island59,7420.71×
Washington, District of Columbia55,0530.69×
Montana47,7460.65×
Alaska47,2710.83×
Vermont31,4030.67×
Wyoming23,2590.59×
South Dakota23,2080.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enterprise Rent-A-Car audience
BrandAffinityCategory
Sixt62.29×Cars & Mobility
Alamo Rent a Car42.27×Cars & Mobility
Amtrak10.2×Cars & Mobility
Ford Everest42.55×Cars & Mobility
National Car Rental13.04×Cars & Mobility
Payless Car Rental42.4×Cars & Mobility
Arabian horse14×Pets & Animals
Enterprise Car Sales20.42×Cars & Mobility
Turo12.23×Cars & Mobility
Sharon Osbourne9.46×Movies & TV
Metro-North Railroad23.66×Cars & Mobility
We Buy Any Car39.02×Cars & Mobility
Car Sales31.33×Cars & Mobility
Driving test16.98×Cars & Mobility
Full-size car5.86×Cars & Mobility
Budget Rent a Car28.57×Cars & Mobility
Zipcar19.09×Cars & Mobility
American Airlines2.18×Travel & Leisure
GPS tracking unit10.99×Sports
Firestone Complete Auto Care6.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enterprise Rent-A-Car audience
TraitClusterScore
Luxury OrientationPREMIUM3.26
Quality AwarenessPREMIUM2.63
Risk AppetiteTHRILL2.6
Family OrientationCONSERVATISM1.86
Urban LifestyleOPEN1.8
IndulgenceJOY1.77

Worldwide distribution

Worldwide audience distribution share by country for Enterprise Rent-A-Car
CountryShare
United States73.6%
Canada9.5%
United Kingdom2.4%

See Enterprise Rent-A-Car audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Enterprise Rent-A-Car have in United States?

Enterprise Rent-A-Car has an estimated audience of 26,564,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Enterprise Rent-A-Car fans?

39.7% of Enterprise Rent-A-Car fans are female, 60.3% are male, with an average age of 41.6 years.

Which brands do Enterprise Rent-A-Car fans like most?

Enterprise Rent-A-Car fans show strongest brand affinity for Sixt (62.29×), Alamo Rent a Car (42.27×), and Amtrak (10.2×) over the country average.

Where do Enterprise Rent-A-Car fans live in United States?

Enterprise Rent-A-Car fans in United States are most concentrated in California (reach 3,866,266), Texas (reach 2,996,650), and Florida (reach 2,226,022). These three regions account for the largest share of the active audience.

What other brands do Enterprise Rent-A-Car fans also like?

Beyond Enterprise Rent-A-Car itself, the audience over-indexes on Alamo Rent a Car (42.27×), Amtrak (10.2×), Ford Everest (42.55×), and National Car Rental (13.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise Rent-A-Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.