Budget Rent a Car Audience in United States

Budget Rent a Car logo

Budget Rent a Car has an estimated audience of 484,838 people in United States. 38.7% are female, 61.3% are male, average age 39.1. Top regions: Florida, California, Texas. Top brand affinities: Enterprise Rent-A-Car, Amtrak, Payless Car Rental, MapQuest, Metro-North Railroad.

The average Budget Rent a Car fan in United States is 39.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Enterprise Rent-A-Car, Amtrak, Payless Car Rental, with strongest over-indexing on Enterprise Rent-A-Car (33.62× the country average). Demographically, the Budget Rent a Car audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Budget Rent a Car fans

Demographic split for Budget Rent a Car audience in United States
MetricValue
Female38.7%
Male61.3%
Average age39.1
Estimated audience size484,838

Audience persona

The typical Budget Rent a Car fan in United States is more male, around 39.1 years old, with strong Travelling tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Budget Rent a Car in United States
RegionReachAffinity
Florida65,6042×
California58,7041.1×
Texas39,6780.95×
New York35,7491.32×
Illinois15,6190.97×
Georgia14,0870.94×
Ohio13,7320.92×
Pennsylvania13,3220.82×
North Carolina12,5440.86×
New Jersey12,1710.99×
Michigan11,4660.9×
Virginia11,4070.97×
Arizona11,0911.12×
Tennessee10,2081.05×
Colorado9,9131.3×
Massachusetts9,5271×
Nevada9,0161.92×
Washington8,9470.92×
Hawaii8,5394.1×
Missouri8,4851.09×
Maryland7,7510.93×
Indiana7,3130.83×
Louisiana6,7181.07×
South Carolina6,3410.87×
Kentucky5,8130.96×
Connecticut5,4671.12×
Wisconsin5,3960.74×
Minnesota5,0950.73×
Alabama4,9890.74×
Oklahoma4,8680.9×
Oregon4,6230.83×
Utah3,6410.84×
Kansas3,1090.81×
Mississippi2,8280.71×
Arkansas2,5480.64×
New Mexico2,4371×
Iowa2,3740.59×
Idaho2,2170.91×
Maine1,8651.07×
Washington, District of Columbia1,7141.18×
New Hampshire1,6530.87×
Nebraska1,5920.65×
Rhode Island1,3960.9×
Delaware1,3361×
Alaska1,2471.2×
Montana1,1440.85×
West Virginia1,0850.48×
Vermont6780.8×
Wyoming5140.72×
South Dakota4710.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Budget Rent a Car audience
BrandAffinityCategory
Enterprise Rent-A-Car33.62×Cars & Mobility
Amtrak23.69×Cars & Mobility
Payless Car Rental124.11×Cars & Mobility
MapQuest36.24×Internet & Social Media
Metro-North Railroad57.29×Cars & Mobility
Sixt32.9×Cars & Mobility
BookIt.com33.05×Travel & Leisure
Alamo Rent a Car15.91×Cars & Mobility
American Airlines3.14×Travel & Leisure
National Car Rental10.64×Cars & Mobility
Teacher3.58×Business & Career
Silverwood Theme Park34.87×Travel & Leisure
Huis Ten Bosch (theme park)109.22×Travel & Leisure
Atlantic Ocean3.35×Travel & Leisure
Image sensor3.55×Technology & Electronics
Costa del Sol36.44×Travel & Leisure
Travelocity5.96×Travel & Leisure
Expedia2.89×Travel & Leisure
Orbitz5.56×Travel & Leisure
Budget Truck Rental16.23×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Budget Rent a Car audience
TraitClusterScore
TravellingTHRILL3.15
IndulgenceJOY2.28
Quality AwarenessPREMIUM2.21
Family OrientationCONSERVATISM1.83
Urban LifestyleOPEN1.81
Career OrientationPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Budget Rent a Car
CountryShare
China14.8%
United States11.6%
Saudi Arabia4.6%

See Budget Rent a Car audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Budget Rent a Car have in United States?

Budget Rent a Car has an estimated audience of 484,838 people in United States, concentrated in Florida and California.

What is the gender split and age of Budget Rent a Car fans?

38.7% of Budget Rent a Car fans are female, 61.3% are male, with an average age of 39.1 years.

Which brands do Budget Rent a Car fans like most?

Budget Rent a Car fans show strongest brand affinity for Enterprise Rent-A-Car (33.62×), Amtrak (23.69×), and Payless Car Rental (124.11×) over the country average.

Where do Budget Rent a Car fans live in United States?

Budget Rent a Car fans in United States are most concentrated in Florida (reach 65,604), California (reach 58,704), and Texas (reach 39,678). These three regions account for the largest share of the active audience.

What other brands do Budget Rent a Car fans also like?

Beyond Budget Rent a Car itself, the audience over-indexes on Amtrak (23.69×), Payless Car Rental (124.11×), MapQuest (36.24×), and Metro-North Railroad (57.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Budget Rent a Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.