BookIt.com Audience in United States

BookIt.com logo

BookIt.com has an estimated audience of 660,533 people in United States. 65.9% are female, 34.1% are male, average age 44.0. Top regions: Texas, Florida, California. Top brand affinities: Mount Kilimanjaro, Karbala, Tiara, Cincinnati Bearcats, Elsword.

The average BookIt.com fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Mount Kilimanjaro, Karbala, Tiara, with strongest over-indexing on Mount Kilimanjaro (290.38× the country average). Demographically, the BookIt.com audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

Demographics of BookIt.com fans

Demographic split for BookIt.com audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.0
Estimated audience size660,533

Audience persona

The typical BookIt.com fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for BookIt.com in United States
RegionReachAffinity
Texas53,4630.94×
Florida50,4931.13×
California42,6320.59×
Georgia37,0411.82×
New York36,1510.98×
North Carolina25,3791.28×
Pennsylvania24,7681.11×
Illinois23,5531.07×
New Jersey19,1961.14×
Ohio18,1450.89×
Tennessee17,9371.35×
Michigan16,7150.97×
South Carolina16,6081.67×
Alabama16,5011.79×
Virginia14,7310.92×
Maryland14,2481.25×
Indiana13,9391.16×
Louisiana12,0451.41×
Missouri11,9891.13×
Kentucky10,9271.32×
Massachusetts9,9590.77×
Mississippi8,6901.6×
Washington8,4880.64×
Wisconsin8,3130.84×
Oklahoma8,2171.12×
Arizona7,7470.57×
Minnesota7,5870.8×
Colorado6,5400.63×
Arkansas6,3581.17×
Kansas6,0421.16×
Connecticut5,7800.87×
Iowa5,1810.95×
West Virginia4,7481.54×
Oregon4,5830.61×
Nevada4,5580.71×
Utah3,8100.64×
Nebraska3,2350.98×
Idaho2,7280.82×
New Mexico2,3710.72×
Delaware2,2551.24×
New Hampshire1,8260.7×
Washington, District of Columbia1,7370.87×
South Dakota1,5401.01×
Maine1,5100.64×
Hawaii1,3960.49×
North Dakota1,3230.98×
Montana1,2850.7×
Alaska1,2630.89×
Rhode Island1,0910.52×
Wyoming1,0241.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BookIt.com audience
BrandAffinityCategory
Mount Kilimanjaro290.38×Travel & Leisure
Karbala20×Travel & Leisure
Tiara20×Politics & Society
Cincinnati Bearcats17.75×Sports
Elsword23.79×Games
Nurse education3.41×Kids & Family
Bugatti Chiron10.34×Cars & Mobility
Kona Grill8.74×Food & Beverages
Iron Man (film)3.38×Movies & TV
Lulu 黃路梓茵1.81×Movies & TV
Holladay, Utah23.75×Travel & Leisure
Stamp collecting2.83×Home & Garden
New Era (Namibia)4.64×News
Paducah, Kentucky5.45×Travel & Leisure
Public speaking2.25×Politics & Society
edureka19.53×Business & Career
Kendra Scott1.56×Fashion & Accessoires
Sears2.2×Shopping
Certified diabetes educator5.66×Business & Career
Redemption (theology)3.62×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BookIt.com audience
TraitClusterScore
TravellingTHRILL2.24
Quality AwarenessPREMIUM1.88
Luxury OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.47
Price SensitivityPREMIUM1.45
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for BookIt.com
CountryShare
United States91.2%
Canada4.8%
Australia0.6%

See BookIt.com audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does BookIt.com have in United States?

BookIt.com has an estimated audience of 660,533 people in United States, concentrated in Texas and Florida.

What is the gender split and age of BookIt.com fans?

65.9% of BookIt.com fans are female, 34.1% are male, with an average age of 44.0 years.

Which brands do BookIt.com fans like most?

BookIt.com fans show strongest brand affinity for Mount Kilimanjaro (290.38×), Karbala (20×), and Tiara (20×) over the country average.

Where do BookIt.com fans live in United States?

BookIt.com fans in United States are most concentrated in Texas (reach 53,463), Florida (reach 50,493), and California (reach 42,632). These three regions account for the largest share of the active audience.

What other brands do BookIt.com fans also like?

Beyond BookIt.com itself, the audience over-indexes on Karbala (20×), Tiara (20×), Cincinnati Bearcats (17.75×), and Elsword (23.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BookIt.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.