CDW Audience in United States

CDW logo

CDW has an estimated audience of 867,665 people in United States. 47.8% are female, 52.2% are male, average age 44.1. Top regions: California, Illinois, Texas. Top brand affinities: Hostelling International, Bank of America, Laura Dern, Anjelica Huston, TransUnion.

The average CDW fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (128.82× the country average). Demographically, the CDW audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of CDW fans

Demographic split for CDW audience in United States
MetricValue
Female47.8%
Male52.2%
Average age44.1
Estimated audience size867,665

Audience persona

The typical CDW fan in United States is balanced, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for CDW in United States
RegionReachAffinity
California98,4081.03×
Illinois96,0823.32×
Texas77,4061.04×
New York52,7081.09×
Florida48,6690.83×
Pennsylvania28,3340.97×
Ohio27,4671.03×
Georgia25,9670.97×
Virginia25,7881.22×
Michigan25,5471.13×
New Jersey24,1131.09×
North Carolina23,7100.91×
Wisconsin21,3521.64×
Massachusetts19,2401.13×
Indiana18,8581.19×
Washington17,3801×
Tennessee17,0230.98×
Arizona16,1840.91×
Maryland14,9491×
Minnesota14,7971.19×
Colorado14,4661.06×
Kentucky13,2801.22×
Missouri13,1190.94×
Alabama11,7590.97×
South Carolina10,3230.79×
Louisiana9,3090.83×
Nevada9,2461.1×
Iowa9,2431.29×
Connecticut8,8931.02×
Oregon8,4160.85×
Oklahoma7,8360.81×
Mississippi7,1971.01×
Kansas6,4170.94×
Utah5,9130.76×
Arkansas5,3310.75×
Nebraska4,3301×
West Virginia3,3920.84×
New Hampshire3,3710.99×
Idaho3,3540.77×
New Mexico3,3300.77×
Washington, District of Columbia3,0021.15×
South Dakota2,5921.29×
Hawaii2,4680.66×
Rhode Island2,0810.75×
Maine1,8130.58×
Montana1,5260.63×
Alaska1,3770.74×
Delaware1,3660.57×
North Dakota1,3060.73×
Vermont1,2600.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CDW audience
BrandAffinityCategory
Hostelling International128.82×Travel & Leisure
Bank of America31.27×Business & Career
Laura Dern131.14×Movies & TV
Anjelica Huston120.51×Movies & TV
TransUnion77.5×Technology & Electronics
CheapOair72.98×Travel & Leisure
Hotel Tonight124.39×Travel & Leisure
Sideways94.17×Movies & TV
V for Vendetta (film)89.04×Movies & TV
Hope Springs (2012 film)225.3×Movies & TV
Omio240.18×Travel & Leisure
Shawn Johnson127.95×Sports
Super 8 (film)68.4×Movies & TV
Eurostar162.91×Cars & Mobility
FlyerTalk249.14×Internet & Social Media
Copa Airlines80.1×Travel & Leisure
Yahoo! Travel259.7×
The A-Team109.1×Movies & TV
Samsung SSD245.59×
Mauna Kea Beach Hotel205.46×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CDW audience
TraitClusterScore
Convenience OrientationPREMIUM1.81
Need for SecurityCONSERVATISM1.63
Career OrientationPOWER1.57
Quality AwarenessPREMIUM1.48
Price SensitivityPREMIUM1.33
Urban LifestyleOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for CDW
CountryShare
United States62.1%
Canada6.1%
Egypt6.0%

See CDW audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does CDW have in United States?

CDW has an estimated audience of 867,665 people in United States, concentrated in California and Illinois.

What is the gender split and age of CDW fans?

47.8% of CDW fans are female, 52.2% are male, with an average age of 44.1 years.

Which brands do CDW fans like most?

CDW fans show strongest brand affinity for Hostelling International (128.82×), Bank of America (31.27×), and Laura Dern (131.14×) over the country average.

Where do CDW fans live in United States?

CDW fans in United States are most concentrated in California (reach 98,408), Illinois (reach 96,082), and Texas (reach 77,406). These three regions account for the largest share of the active audience.

What other brands do CDW fans also like?

Beyond CDW itself, the audience over-indexes on Bank of America (31.27×), Laura Dern (131.14×), Anjelica Huston (120.51×), and TransUnion (77.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CDW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.