Rascasse Audience Intelligence

CDW Target Market in United States

A data profile of the people who buy, follow and care about CDW in United States — modelled from more than twelve digital signal sources. CDW has an estimated audience of 872,595 people in United States.

#2650among Brand in United States#775in Technology & Electronics

The average CDW fan in United States is 44.1 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (128.82× the country average).

Demographically, the CDW audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Travelling, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CDW fan in United States is balanced, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CDW profile in United States.

Audience size
873K
in United States
Gender
47.8%♀
52.2% male
Age
44.1
average years
Country rank
#25913
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CDW

47.8% are female, 52.2% are male, average age 44.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for CDW audience in United States
MetricValue
Female47.8%
Male52.2%
Average age44.1
Estimated audience size872,595
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the CDW audience in United States
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4929%
50+26%
Fig. 04

Worldwide distribution

62.4%

of the worldwide CDW audience comes from United States.

Worldwide audience distribution share by country for CDW
CountryShare
United States62.4%
Egypt6.0%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CDW audience in United States is strongest.

Fig. 05

Top regions by affinity

CDW customers by region in United States
#RegionReachAffinity×
01Illinois~100K3.74×
02Wisconsin~20K1.63×
03Nevada~10K1.36×
04South Dakota~3K1.28×
05Iowa~9K1.23×
06Kentucky~10K1.19×
07Virginia~20K1.14×
08Indiana~20K1.12×
09Minnesota~10K1.11×
10Washington, District of Columbia~3K1.11×
11Massachusetts~20K1.08×
12Michigan~20K1.06×
13New Jersey~20K1.06×
14New Hampshire~4K1.03×
15Connecticut~9K1.02×
16New York~50K1.01×
17Nebraska~4K1.01×
18Mississippi~7K1.00×
19Ohio~30K0.99×
20Colorado~10K0.99×
21Texas~70K0.98×
22Washington~20K0.98×
23Maryland~10K0.97×
24California~90K0.96×
25Arizona~20K0.96×
26Alabama~10K0.96×
27Tennessee~20K0.95×
28Pennsylvania~30K0.92×
29Georgia~20K0.92×
30Kansas~6K0.91×
31Vermont~1K0.90×
32Missouri~10K0.89×
33West Virginia~3K0.86×
34Alaska~2K0.85×
35North Dakota~2K0.85×
36North Carolina~20K0.84×
37Louisiana~9K0.84×
38Oregon~8K0.83×
39Florida~50K0.81×
40Idaho~4K0.81×
41Rhode Island~2K0.80×
42Oklahoma~8K0.79×
43South Carolina~10K0.78×
44Arkansas~6K0.78×
45New Mexico~3K0.78×
46Montana~2K0.78×
47Hawaii~3K0.76×
48Utah~6K0.75×
49Delaware~2K0.71×
50Maine~2K0.67×
Fig. 06

Affinity by region

Affinity by region — CDW, United States
0.67×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CDW audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CDW audience
#·InterestCategoryAffinity×
01Yahoo! TravelWebsite / Newspaper / Magazine259.70×
02FlyerTalkInternet & Social Media249.14×
03Samsung SSDTopic245.59×
04OmioTravel & Leisure240.18×
05Hope Springs (2012 film)Movies & TV225.30×
06Mauna Kea Beach HotelPOI205.46×
07EurostarCars & Mobility162.91×
08Laura DernMovies & TV131.14×
09Hostelling InternationalTravel & Leisure128.82×
10Shawn JohnsonSports127.95×
11Hotel TonightTravel & Leisure124.39×
12Anjelica HustonMovies & TV120.51×
13The A-TeamMovies & TV109.10×
14SidewaysMovies & TV94.17×
15V for Vendetta (film)Movies & TV89.04×
16Copa AirlinesTravel & Leisure80.10×
17TransUnionTechnology & Electronics77.50×
18CheapOairTravel & Leisure72.98×
19Super 8 (film)Movies & TV68.40×
20Bank of AmericaBusiness & Career31.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CDW audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CDW audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.24×
Social Media UsageJOY1.39×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CDW audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Healthy LifestyleBALANCE0.97×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CDW's target market in United States?

CDW's target market in United States covers an estimated 872,595 people, concentrated in Illinois and California.

02

What is the gender split and age of CDW customers?

47.8% of the CDW audience are female, 52.2% are male, with an average age of 44.1 years.

03

Which brands do CDW fans like most?

CDW fans show strongest brand affinity for Hostelling International (128.82×), Bank of America (31.27×), and Laura Dern (131.14×) over the country average.

04

Where do CDW fans live in United States?

CDW fans in United States are most concentrated in Illinois (reach ~100K), California (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do CDW fans also like?

Beyond CDW itself, the audience over-indexes on Bank of America (31.27×), Laura Dern (131.14×), TransUnion (77.5×), and Anjelica Huston (120.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See CDW audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CDW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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