Hotel Tonight Audience in United States

Hotel Tonight logo

Hotel Tonight has an estimated audience of 1,261,213 people in United States. 61.3% are female, 38.7% are male, average age 43.9. Top regions: California, New York, Florida. Top brand affinities: Cincinnati Bearcats, Mothercare, Holladay, Utah, Nationality, Home construction.

The average Hotel Tonight fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Cincinnati Bearcats, Mothercare, Holladay, Utah, with strongest over-indexing on Cincinnati Bearcats (21.01× the country average). Demographically, the Hotel Tonight audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Hotel Tonight fans

Demographic split for Hotel Tonight audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.9
Estimated audience size1,261,213

Audience persona

The typical Hotel Tonight fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Cincinnati Bearcats.

Top regions in United States

Top regions ranked by reach for Hotel Tonight in United States
RegionReachAffinity
California263,5301.9×
New York166,2692.36×
Florida142,3591.67×
Texas82,9330.76×
Massachusetts56,2262.26×
Illinois49,7321.18×
New Jersey44,2901.38×
Pennsylvania39,1680.92×
Georgia34,6030.89×
Arizona28,4751.11×
North Carolina27,9540.74×
Virginia27,2230.89×
Maryland26,8321.24×
Nevada26,1372.14×
Colorado25,1651.27×
Washington24,7080.98×
Connecticut24,1521.91×
Ohio20,5430.53×
Michigan20,3390.62×
Tennessee18,8590.75×
South Carolina16,3610.86×
Oregon14,1970.98×
Louisiana12,8590.79×
Indiana12,5460.54×
Minnesota12,0670.67×
Wisconsin11,0600.58×
Missouri10,3080.51×
Utah9,6210.85×
Washington, District of Columbia9,2142.43×
Kentucky8,2280.52×
Alabama8,0240.46×
Hawaii7,8471.45×
Maine7,2721.61×
Rhode Island7,0051.74×
New Hampshire6,4921.31×
Oklahoma5,3370.38×
Mississippi4,6170.44×
New Mexico4,4760.71×
Iowa4,4010.42×
Arkansas4,1860.4×
Kansas4,1330.42×
Idaho3,8410.61×
Vermont3,5581.61×
Nebraska3,2020.51×
Alaska2,9071.08×
Montana2,8820.82×
Delaware2,8370.82×
West Virginia2,4990.43×
Wyoming1,5070.81×
South Dakota1,1720.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotel Tonight audience
BrandAffinityCategory
Cincinnati Bearcats21.01×Sports
Mothercare5.25×Kids & Family
Holladay, Utah54.39×Travel & Leisure
Nationality2.77×Politics & Society
Home construction1.79×Home & Garden
Bank account2.34×Business & Career
Elsword12.56×Games
Natural rubber1.53×Cars & Mobility
Paducah, Kentucky6.75×Travel & Leisure
Kansas1.73×Travel & Leisure
Kanna Hashimoto20×Movies & TV
Gofobo13.79×Movies & TV
The Haunted6.08×Music & Radio
Nurse education1.62×Kids & Family
Cherish (group)5.14×Music & Radio
ABC 7 Chicago1.88×Movies & TV
New Era (Namibia)3.44×News
Sears1.76×Shopping
Public speaking1.65×Politics & Society
Kenitra, Morocco22.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotel Tonight audience
TraitClusterScore
Quality AwarenessPREMIUM1.99
Luxury OrientationPREMIUM1.96
Urban LifestyleOPEN1.74
TravellingTHRILL1.59
IndulgenceJOY1.53
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Hotel Tonight
CountryShare
United States72.0%
Canada3.0%
United Kingdom2.4%

See Hotel Tonight audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hotel Tonight have in United States?

Hotel Tonight has an estimated audience of 1,261,213 people in United States, concentrated in California and New York.

What is the gender split and age of Hotel Tonight fans?

61.3% of Hotel Tonight fans are female, 38.7% are male, with an average age of 43.9 years.

Which brands do Hotel Tonight fans like most?

Hotel Tonight fans show strongest brand affinity for Cincinnati Bearcats (21.01×), Mothercare (5.25×), and Holladay, Utah (54.39×) over the country average.

Where do Hotel Tonight fans live in United States?

Hotel Tonight fans in United States are most concentrated in California (reach 263,530), New York (reach 166,269), and Florida (reach 142,359). These three regions account for the largest share of the active audience.

What other brands do Hotel Tonight fans also like?

Beyond Hotel Tonight itself, the audience over-indexes on Mothercare (5.25×), Holladay, Utah (54.39×), Nationality (2.77×), and Home construction (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotel Tonight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.