Rascasse Audience Intelligence

Hotel Tonight Audience in United States

A data profile of the people who buy, follow and care about Hotel Tonight in United States — modelled from more than twelve digital signal sources. Hotel Tonight has an estimated audience of 1,253,263 people in United States.

#621among Website / Newspaper / Magazine in United States#1521in Travel & Leisure

The average Hotel Tonight fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Anjelica Huston, The A-Team, TransUnion, with strongest over-indexing on Anjelica Huston (124.27× the country average).

Demographically, the Hotel Tonight audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hotel Tonight fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Anjelica Huston.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Tonight profile in United States.

Audience size
1.3M
in United States
Gender
61.3%♀
38.7% male
Age
43.9
average years
Country rank
#20228
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Hotel Tonight

61.3% are female, 38.7% are male, average age 43.9.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Hotel Tonight audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.9
Estimated audience size1,253,263
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Hotel Tonight audience in United States
Age bracketShare%
16-198%
20-2918%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Hotel Tonight audience comes from United States.

Worldwide audience distribution share by country for Hotel Tonight
CountryShare
United States72.3%
Canada2.9%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Tonight audience in United States is strongest.

Fig. 05

Top regions by affinity

Hotel Tonight fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.43×
02New York~200K2.21×
03Massachusetts~50K2.20×
04Nevada~20K2.03×
05Connecticut~20K1.89×
06California~300K1.85×
07Rhode Island~7K1.75×
08Vermont~4K1.71×
09Maine~8K1.70×
10Florida~100K1.56×
11Hawaii~8K1.47×
12New Jersey~40K1.36×
13New Hampshire~7K1.35×
14Colorado~20K1.24×
15Maryland~30K1.20×
16Illinois~50K1.13×
17Arizona~30K1.09×
18Alaska~3K1.04×
19Oregon~10K1.00×
20Washington~20K0.95×
21Wyoming~2K0.94×
22Pennsylvania~40K0.91×
23Utah~10K0.91×
24Montana~3K0.90×
25Delaware~3K0.88×
26Virginia~30K0.87×
27Georgia~30K0.86×
28South Carolina~20K0.84×
29Louisiana~10K0.80×
30New Mexico~5K0.76×
31Tennessee~20K0.75×
32Texas~80K0.70×
33North Carolina~30K0.70×
34Idaho~4K0.68×
35Minnesota~10K0.65×
36Wisconsin~10K0.62×
37Michigan~20K0.60×
38South Dakota~2K0.57×
39Indiana~10K0.56×
40Nebraska~3K0.55×
41Kentucky~8K0.53×
42Mississippi~5K0.53×
43Ohio~20K0.52×
44Missouri~10K0.52×
45West Virginia~3K0.52×
46Alabama~9K0.49×
47Iowa~5K0.48×
48Kansas~5K0.47×
49Arkansas~5K0.46×
50Oklahoma~6K0.43×
Fig. 06

Affinity by region

Affinity by region — Hotel Tonight, United States
0.43×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Tonight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Tonight audience
#·InterestCategoryAffinity×
01The A-TeamMovies & TV134.55×
02CDWTechnology & Electronics124.39×
03Anjelica HustonMovies & TV124.27×
04Renaissance HotelsTravel & Leisure121.07×
05China Eastern AirlinesTravel & Leisure114.55×
06Vacation ExpressTravel & Leisure90.56×
07Copa AirlinesTravel & Leisure84.71×
08Pitney BowesTechnology & Electronics71.37×
09TransUnionTechnology & Electronics67.89×
10Laura DernMovies & TV55.87×
11Four Points by SheratonTravel & Leisure48.33×
12CheapOairTravel & Leisure46.82×
13Stanley SteemerHome & Garden44.80×
14Laurence FishburneMovies & TV42.73×
15FlightAwareTravel & Leisure27.93×
16Alamo Rent a CarCars & Mobility27.34×
17AetnaBusiness & Career25.88×
18LendingTreeBusiness & Career25.71×
19Olivia MunnMovies & TV20.00×
20Bank of AmericaBusiness & Career10.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Tonight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Tonight audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.13×
Convenience OrientationPREMIUM1.92×
Urban LifestyleOPEN1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Tonight audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.77×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hotel Tonight have in United States?

Hotel Tonight has an estimated audience of 1,253,263 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hotel Tonight fans?

61.3% of Hotel Tonight fans are female, 38.7% are male, with an average age of 43.9 years.

03

Which brands do Hotel Tonight fans like most?

Hotel Tonight fans show strongest brand affinity for Anjelica Huston (124.27×), The A-Team (134.55×), and TransUnion (67.89×) over the country average.

04

Where do Hotel Tonight fans live in United States?

Hotel Tonight fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Tonight fans also like?

Beyond Hotel Tonight itself, the audience over-indexes on The A-Team (134.55×), TransUnion (67.89×), CDW (124.39×), and Copa Airlines (84.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Hotel Tonight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotel Tonight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →