Alamo Rent a Car Audience in United States

Alamo Rent a Car logo

Alamo Rent a Car has an estimated audience of 2,540,823 people in United States. 47.0% are female, 53.0% are male, average age 40.0. Top regions: Florida, California, Texas. Top brand affinities: Enterprise Rent-A-Car, Hostelling International, Bank of America, Sixt, CheapOair.

The average Alamo Rent a Car fan in United States is 40.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Enterprise Rent-A-Car, Hostelling International, Bank of America, with strongest over-indexing on Enterprise Rent-A-Car (40.83× the country average). Demographically, the Alamo Rent a Car audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of Alamo Rent a Car fans

Demographic split for Alamo Rent a Car audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.0
Estimated audience size2,540,823

Audience persona

The typical Alamo Rent a Car fan in United States is balanced, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Alamo Rent a Car in United States
RegionReachAffinity
Florida474,8532.76×
California412,6941.48×
Texas191,1180.87×
Hawaii157,31014.4×
New York109,6090.77×
North Carolina60,5140.79×
Illinois56,9280.67×
Georgia56,5280.72×
Colorado52,4111.31×
Nevada52,3592.13×
Pennsylvania48,0930.56×
Washington44,9940.88×
Virginia43,1210.7×
Ohio42,4170.54×
New Jersey41,2820.64×
Arizona39,8660.77×
Massachusetts35,9380.72×
Michigan35,3900.53×
Missouri34,4660.84×
Tennessee31,8490.62×
Maryland28,5100.65×
Utah28,1131.24×
South Carolina26,1090.68×
Indiana24,3510.52×
Oregon22,7040.78×
Louisiana20,0700.61×
Wisconsin19,4890.51×
Minnesota17,6020.48×
Connecticut16,2630.64×
Kentucky15,1270.47×
Alabama14,1410.4×
Oklahoma12,9120.46×
New Mexico9,2890.73×
Iowa9,2260.44×
Kansas9,0920.45×
Idaho8,4970.67×
Maine7,3590.81×
Mississippi7,1930.34×
Washington, District of Columbia6,9170.91×
Nebraska6,5750.52×
Rhode Island6,3000.78×
Arkansas6,1020.29×
Montana5,7550.82×
New Hampshire5,4070.54×
Alaska4,2530.78×
West Virginia3,6200.31×
South Dakota2,9400.5×
Vermont2,9030.65×
North Dakota2,5350.49×
Delaware2,4400.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alamo Rent a Car audience
BrandAffinityCategory
Enterprise Rent-A-Car40.83×Cars & Mobility
Hostelling International37.01×Travel & Leisure
Bank of America8.8×Business & Career
Sixt51.51×Cars & Mobility
CheapOair28.19×Travel & Leisure
TransUnion29.12×Technology & Electronics
Copa Airlines47.74×Travel & Leisure
CDW62×Technology & Electronics
Anjelica Huston35.47×Movies & TV
Eurostar76.21×Cars & Mobility
Week7.01×Business & Career
National Car Rental19.26×Cars & Mobility
Omio86.08×Travel & Leisure
Arabian horse20.04×Pets & Animals
Sharon Osbourne14.9×Movies & TV
Travel agency9.91×Travel & Leisure
Pocket11.83×Fashion & Accessoires
Mauna Kea Beach Hotel83.05×
Enterprise Car Sales26.15×Cars & Mobility
Super 8 (film)20.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alamo Rent a Car audience
TraitClusterScore
Pet OwnershipJOY3.56
IndulgenceJOY3.46
Family OrientationCONSERVATISM2.93
Quality AwarenessPREMIUM2.72
PatriotismCONSERVATISM1.85
LGBTQ+ IdentityOPEN1.7

Worldwide distribution

Worldwide audience distribution share by country for Alamo Rent a Car
CountryShare
United States47.8%
Canada4.3%
Italy4.0%

See Alamo Rent a Car audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does Alamo Rent a Car have in United States?

Alamo Rent a Car has an estimated audience of 2,540,823 people in United States, concentrated in Florida and California.

What is the gender split and age of Alamo Rent a Car fans?

47.0% of Alamo Rent a Car fans are female, 53.0% are male, with an average age of 40.0 years.

Which brands do Alamo Rent a Car fans like most?

Alamo Rent a Car fans show strongest brand affinity for Enterprise Rent-A-Car (40.83×), Hostelling International (37.01×), and Bank of America (8.8×) over the country average.

Where do Alamo Rent a Car fans live in United States?

Alamo Rent a Car fans in United States are most concentrated in Florida (reach 474,853), California (reach 412,694), and Texas (reach 191,118). These three regions account for the largest share of the active audience.

What other brands do Alamo Rent a Car fans also like?

Beyond Alamo Rent a Car itself, the audience over-indexes on Hostelling International (37.01×), Bank of America (8.8×), Sixt (51.51×), and CheapOair (28.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alamo Rent a Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.