Rascasse Audience Intelligence

Alamo Rent a Car Target Market in United States

A data profile of the people who buy, follow and care about Alamo Rent a Car in United States — modelled from more than twelve digital signal sources. Alamo Rent a Car has an estimated audience of 2,642,816 people in United States.

#6among Car rental / sharing in United States#1154among Brand in United States#385in Cars & Mobility

The average Alamo Rent a Car fan in United States is 40.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Hawaii.

Top brand affinities include Enterprise Rent-A-Car, Hostelling International, Bank of America, with strongest over-indexing on Enterprise Rent-A-Car (40.83× the country average).

Demographically, the Alamo Rent a Car audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alamo Rent a Car fan in United States is balanced, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alamo Rent a Car profile in United States.

Audience size
2.6M
in United States
Gender
47.0%♀
53.0% male
Age
40.0
average years
Country rank
#11417
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alamo Rent a Car

47.0% are female, 53.0% are male, average age 40.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Alamo Rent a Car audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.0
Estimated audience size2,642,816
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Alamo Rent a Car audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Alamo Rent a Car audience comes from United States.

Worldwide audience distribution share by country for Alamo Rent a Car
CountryShare
United States48.3%
Canada4.3%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alamo Rent a Car audience in United States is strongest.

Fig. 05

Top regions by affinity

Alamo Rent a Car customers by region in United States
#RegionReachAffinity×
01Hawaii~200K17.63×
02Nevada~70K2.96×
03Florida~400K2.60×
04Alaska~9K1.62×
05California~400K1.55×
06Utah~20K1.08×
07Arizona~50K0.95×
08Washington~50K0.92×
09Colorado~40K0.88×
10Missouri~40K0.86×
11Montana~6K0.85×
12Oregon~20K0.82×
13New Mexico~10K0.82×
14Illinois~60K0.76×
15Washington, District of Columbia~6K0.76×
16North Carolina~60K0.74×
17Massachusetts~40K0.73×
18Texas~200K0.71×
19Tennessee~40K0.70×
20Rhode Island~6K0.70×
21Maine~6K0.69×
22New York~100K0.68×
23Virginia~40K0.64×
24New Jersey~40K0.61×
25Georgia~50K0.60×
26South Carolina~20K0.60×
27Vermont~3K0.59×
28Pennsylvania~50K0.55×
29Maryland~20K0.55×
30Idaho~7K0.55×
31Louisiana~20K0.52×
32South Dakota~3K0.51×
33North Dakota~3K0.49×
34Connecticut~10K0.48×
35New Hampshire~5K0.46×
36Ohio~30K0.43×
37Indiana~20K0.43×
38Nebraska~5K0.43×
39Kentucky~10K0.41×
40Delaware~3K0.40×
41Kansas~8K0.39×
42Wisconsin~10K0.38×
43Minnesota~10K0.38×
44Oklahoma~10K0.38×
45Alabama~10K0.37×
46Iowa~8K0.37×
47West Virginia~4K0.37×
48Michigan~20K0.36×
49Mississippi~7K0.34×
50Arkansas~6K0.30×
Fig. 06

Affinity by region

Affinity by region — Alamo Rent a Car, United States
0.30×1.00×17.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alamo Rent a Car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alamo Rent a Car audience
#·InterestCategoryAffinity×
01OmioTravel & Leisure86.08×
02Mauna Kea Beach HotelPOI83.05×
03EurostarCars & Mobility76.21×
04CDWTechnology & Electronics62.00×
05SixtCars & Mobility51.51×
06Copa AirlinesTravel & Leisure47.74×
07Enterprise Rent-A-CarCars & Mobility40.83×
08Hostelling InternationalTravel & Leisure37.01×
09Anjelica HustonMovies & TV35.47×
10The A-TeamMovies & TV34.23×
11TransUnionTechnology & Electronics29.12×
12CheapOairTravel & Leisure28.19×
13Enterprise Car SalesCars & Mobility26.15×
14Arabian horsePets & Animals20.04×
15National Car RentalCars & Mobility19.26×
16Sharon OsbourneMovies & TV14.90×
17PocketFashion & Accessoires11.83×
18Travel agencyTravel & Leisure9.91×
19Bank of AmericaBusiness & Career8.80×
20WeekBusiness & Career7.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alamo Rent a Car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alamo Rent a Car audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.45×
TravellingTHRILL2.26×
MindfulnessBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alamo Rent a Car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
ExtroversionTHRILL0.87×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alamo Rent a Car's target market in United States?

Alamo Rent a Car's target market in United States covers an estimated 2,642,816 people, concentrated in Florida and California.

02

What is the gender split and age of Alamo Rent a Car customers?

47.0% of the Alamo Rent a Car audience are female, 53.0% are male, with an average age of 40.0 years.

03

Which brands do Alamo Rent a Car fans like most?

Alamo Rent a Car fans show strongest brand affinity for Enterprise Rent-A-Car (40.83×), Hostelling International (37.01×), and Bank of America (8.8×) over the country average.

04

Where do Alamo Rent a Car fans live in United States?

Alamo Rent a Car fans in United States are most concentrated in Florida (reach ~400K), California (reach ~400K), and Hawaii (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alamo Rent a Car fans also like?

Beyond Alamo Rent a Car itself, the audience over-indexes on Hostelling International (37.01×), Bank of America (8.8×), TransUnion (29.12×), and Sixt (51.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

See Alamo Rent a Car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alamo Rent a Car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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