Rascasse Audience Intelligence

Pocket Audience in United States

A data profile of the people who buy, follow and care about Pocket in United States — modelled from more than twelve digital signal sources. Pocket has an estimated audience of 9,085,537 people in United States.

#2484among Topic in United States#201in Fashion & Accessoires

The average Pocket fan in United States is 41.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include TransUnion, Key Food, Google Maps, with strongest over-indexing on TransUnion (9.76× the country average).

Demographically, the Pocket audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pocket fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for TransUnion.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pocket profile in United States.

Audience size
9.1M
in United States
Gender
70.8%♀
29.2% male
Age
41.2
average years
Country rank
#3938
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pocket fans

70.8% are female, 29.2% are male, average age 41.2.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Pocket audience in United States
MetricValue
Female70.8%
Male29.2%
Average age41.2
Estimated audience size9,085,537
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Pocket audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4924%
50+24%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Pocket audience comes from United States.

Worldwide audience distribution share by country for Pocket
CountryShare
United States36.4%
United Kingdom6.1%
Thailand4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pocket audience in United States is strongest.

Fig. 05

Top regions by affinity

Pocket fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M2.12×
02Kentucky~200K2.07×
03Idaho~80K1.76×
04Illinois~400K1.46×
05Arizona~300K1.46×
06New Mexico~70K1.46×
07California~1.5M1.37×
08Delaware~30K1.36×
09Louisiana~100K1.22×
10Georgia~300K1.20×
11Washington, District of Columbia~30K1.12×
12Florida~700K1.06×
13Tennessee~200K1.06×
14Oregon~100K1.02×
15New York~500K1.00×
16Mississippi~70K1.00×
17Washington~200K0.99×
18Oklahoma~100K0.94×
19Iowa~70K0.93×
20Missouri~100K0.91×
21Alabama~100K0.91×
22Arkansas~70K0.91×
23Rhode Island~30K0.91×
24Massachusetts~200K0.90×
25Kansas~60K0.90×
26Utah~70K0.89×
27Maine~30K0.89×
28Pennsylvania~300K0.88×
29Virginia~200K0.87×
30Hawaii~30K0.87×
31Indiana~100K0.86×
32Maryland~100K0.86×
33Wisconsin~100K0.86×
34South Dakota~20K0.86×
35Alaska~20K0.86×
36Vermont~10K0.86×
37Ohio~200K0.85×
38Colorado~100K0.85×
39West Virginia~40K0.85×
40Montana~20K0.85×
41Connecticut~80K0.84×
42Nevada~70K0.84×
43North Carolina~200K0.83×
44South Carolina~100K0.83×
45New Hampshire~30K0.83×
46New Jersey~200K0.81×
47Nebraska~40K0.81×
48North Dakota~20K0.81×
49Minnesota~100K0.80×
50Michigan~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Pocket, United States
0.79×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pocket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pocket audience
#·InterestCategoryAffinity×
01Key FoodShopping13.87×
02Anjelica HustonMovies & TV13.87×
03Paperless PostShopping13.87×
04Stanley SteemerHome & Garden13.87×
05Alan TuringPolitics & Society13.87×
06CDWTechnology & Electronics13.87×
07AngelListBusiness & Career13.87×
08George SorosBusiness & Career13.20×
09The A-TeamMovies & TV12.19×
10Alamo Rent a CarCars & Mobility11.83×
11AsurionBusiness & Career11.29×
12Copa AirlinesTravel & Leisure11.25×
13TransUnionTechnology & Electronics9.76×
14Jon FavreauMovies & TV9.32×
15AetnaBusiness & Career5.80×
16Dropbox (service)Technology & Electronics4.34×
17DuckDuckGoInternet & Social Media4.06×
18Enterprise Rent-A-CarCars & Mobility3.95×
19Google MapsInternet & Social Media2.71×
20Nordstrom rackFashion & Accessoires1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pocket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pocket audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.36×
SustainabilityBALANCE1.35×
TravellingTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pocket audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Social Media UsageJOY0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pocket have in United States?

Pocket has an estimated audience of 9,085,537 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Pocket fans?

70.8% of Pocket fans are female, 29.2% are male, with an average age of 41.2 years.

03

Which brands do Pocket fans like most?

Pocket fans show strongest brand affinity for TransUnion (9.76×), Key Food (13.87×), and Google Maps (2.71×) over the country average.

04

Where do Pocket fans live in United States?

Pocket fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Pocket fans also like?

Beyond Pocket itself, the audience over-indexes on Key Food (13.87×), Google Maps (2.71×), Enterprise Rent-A-Car (3.95×), and Anjelica Huston (13.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pocket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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