Pocket Audience in United States

Pocket has an estimated audience of 9,085,537 people in United States. 70.8% are female, 29.2% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: AccuWeather, StubHub, Horoscope, DocuSign, OpenTable.

The average Pocket fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AccuWeather, StubHub, Horoscope, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Pocket audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pocket fans

Demographic split for Pocket audience in United States
MetricValue
Female70.8%
Male29.2%
Average age41.2
Estimated audience size9,085,537

Audience persona

The typical Pocket fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Pocket in United States
RegionReachAffinity
Texas1,819,7412.33×
California1,337,6651.34×
Florida702,8391.14×
New York554,4241.09×
Illinois522,5931.73×
Georgia296,0561.06×
Pennsylvania277,8580.91×
Arizona271,7771.47×
Ohio248,2320.89×
North Carolina226,1650.83×
Washington204,3181.12×
Virginia201,1580.91×
Michigan187,6220.79×
New Jersey187,1850.81×
Tennessee186,7811.02×
Massachusetts181,9351.02×
Kentucky149,5011.31×
Maryland139,5470.89×
Indiana134,8510.81×
Missouri131,0800.9×
Colorado124,8610.87×
Oregon121,6441.17×
Wisconsin117,8910.86×
Louisiana110,5200.94×
Alabama109,7000.86×
South Carolina109,3650.8×
Minnesota108,5850.83×
Oklahoma86,3200.86×
Idaho82,5241.81×
Iowa79,4611.06×
Connecticut77,0430.85×
Nevada72,7840.83×
New Mexico71,1521.56×
Utah70,7230.87×
Mississippi68,7680.92×
Arkansas63,7900.85×
Kansas59,7160.83×
Washington, District of Columbia36,9461.35×
Delaware36,2391.45×
Hawaii35,2300.9×
Nebraska34,2450.75×
Maine31,1860.96×
West Virginia30,2660.72×
New Hampshire28,9220.81×
Rhode Island26,6450.92×
Montana19,0070.75×
South Dakota13,5320.64×
Alaska13,2250.68×
Vermont12,4730.78×
North Dakota9,8820.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pocket audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Enterprise Rent-A-Car7×Cars & Mobility
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Diane von Fürstenberg31.24×Fashion & Accessoires
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Google Maps4.22×Internet & Social Media
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pocket audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Risk AppetiteTHRILL1.71
SustainabilityBALANCE1.37
Design AffinityPREMIUM1.36
CreativityOPEN1.31
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Pocket
CountryShare
United States36.4%
United Kingdom6.1%
Thailand4.2%

See Pocket audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pocket have in United States?

Pocket has an estimated audience of 9,085,537 people in United States, concentrated in Texas and California.

What is the gender split and age of Pocket fans?

70.8% of Pocket fans are female, 29.2% are male, with an average age of 41.2 years.

Which brands do Pocket fans like most?

Pocket fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Horoscope (13.08×) over the country average.

Where do Pocket fans live in United States?

Pocket fans in United States are most concentrated in Texas (reach 1,819,741), California (reach 1,337,665), and Florida (reach 702,839). These three regions account for the largest share of the active audience.

What other brands do Pocket fans also like?

Beyond Pocket itself, the audience over-indexes on StubHub (15.69×), Horoscope (13.08×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.