Pocket Audience in Germany
Pocket has an estimated audience of 492,165 people in Germany. 74.5% are female, 25.5% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jersey (fabric), Stradivarius, Škoda Kodiaq, The Hunt (2012 film), Erasmus+.
The average Pocket fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jersey (fabric), Stradivarius, Škoda Kodiaq, with strongest over-indexing on Jersey (fabric) (5.57× the country average). Demographically, the Pocket audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Pocket fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 38.1 |
| Estimated audience size | 492,165 |
Audience persona
The typical Pocket fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Jersey (fabric).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,251 | 1.33× |
| Bayern | 87,217 | 1.1× |
| Baden-Württemberg | 74,536 | 1.11× |
| Niedersachsen | 52,400 | 1.1× |
| Hessen | 42,351 | 1.13× |
| Rheinland-Pfalz | 26,525 | 1.08× |
| Berlin | 21,509 | 0.98× |
| Sachsen | 19,039 | 0.79× |
| Schleswig-Holstein | 17,685 | 1× |
| Hamburg | 14,476 | 1.3× |
| Brandenburg | 12,198 | 0.8× |
| Thüringen | 9,275 | 0.74× |
| Sachsen-Anhalt | 8,914 | 0.7× |
| Mecklenburg-Vorpommern | 7,140 | 0.76× |
| Saarland | 6,285 | 1.04× |
| Bremen | 4,421 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jersey (fabric) | 5.57× | Fashion & Accessoires |
| Stradivarius | 1.51× | Shopping |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| The Hunt (2012 film) | 3.55× | Movies & TV |
| Erasmus+ | 5.06× | Business & Career |
| Jin Goo | 18.41× | Movies & TV |
| Philippe Jaroussky | 10.27× | Music & Radio |
| Faenza | 10.75× | Travel & Leisure |
| Figure painting (hobby) | 2.48× | Arts & Culture |
| Fatteh | 6.4× | Food & Beverages |
| Kodi (software) | 1.67× | Technology & Electronics |
| Jason Clarke (actor) | 2.72× | Movies & TV |
| Hog Hunting | 2.68× | Sports |
| sniper ghost warrior | 8.28× | Games |
| Pordenone | 6.71× | Travel & Leisure |
| Women's empowerment | 1.86× | Politics & Society |
| Coworking | 1.98× | Business & Career |
| Nijmegen | 3.74× | Travel & Leisure |
| Lindy Hop | 3.92× | Music & Radio |
| Sub Zero (Official) | 4.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
| Creativity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.38 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| United Kingdom | 6.1% |
| Thailand | 4.2% |
See Pocket audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pocket have in Germany?
Pocket has an estimated audience of 492,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pocket fans?
74.5% of Pocket fans are female, 25.5% are male, with an average age of 38.1 years.
Which brands do Pocket fans like most?
Pocket fans show strongest brand affinity for Jersey (fabric) (5.57×), Stradivarius (1.51×), and Škoda Kodiaq (1.7×) over the country average.
Where do Pocket fans live in Germany?
Pocket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,251), Bayern (reach 87,217), and Baden-Württemberg (reach 74,536). These three regions account for the largest share of the active audience.
What other brands do Pocket fans also like?
Beyond Pocket itself, the audience over-indexes on Stradivarius (1.51×), Škoda Kodiaq (1.7×), The Hunt (2012 film) (3.55×), and Erasmus+ (5.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.