Mytheresa.com Audience in Germany
Mytheresa.com has an estimated audience of 972,703 people in Germany. 66.4% are female, 33.6% are male, average age 31.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Emirdağ, Ivy Lab, Gil Ofarim, Mothercare, Bugojno.
The average Mytheresa.com fan in Germany is 31.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Emirdağ, Ivy Lab, Gil Ofarim, with strongest over-indexing on Emirdağ (26.67× the country average). Demographically, the Mytheresa.com audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Luxury fashion shop
Demographics of Mytheresa.com fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 31.6 |
| Estimated audience size | 972,703 |
Audience persona
The typical Mytheresa.com fan in Germany is more female, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Emirdağ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 403,762 | 2.12× |
| Nordrhein-Westfalen | 275,099 | 1.06× |
| Baden-Württemberg | 189,521 | 1.17× |
| Hessen | 123,696 | 1.37× |
| Niedersachsen | 85,268 | 0.74× |
| Berlin | 73,853 | 1.39× |
| Sachsen | 67,167 | 1.15× |
| Rheinland-Pfalz | 48,207 | 0.81× |
| Hamburg | 43,004 | 1.6× |
| Schleswig-Holstein | 31,916 | 0.75× |
| Sachsen-Anhalt | 19,290 | 0.63× |
| Brandenburg | 19,254 | 0.52× |
| Thüringen | 13,973 | 0.46× |
| Mecklenburg-Vorpommern | 11,138 | 0.49× |
| Saarland | 11,135 | 0.76× |
| Bremen | 9,725 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emirdağ | 26.67× | Travel & Leisure |
| Ivy Lab | 27.85× | |
| Gil Ofarim | 2.27× | Music & Radio |
| Mothercare | 2.06× | Kids & Family |
| Bugojno | 15.58× | Travel & Leisure |
| Cachorro | 3.39× | Pets & Animals |
| Gloria | 4.01× | Music & Radio |
| Bank account | 2.44× | Business & Career |
| Bugatti Chiron | 4.5× | Cars & Mobility |
| Handmade Gifts | 1.66× | Kids & Family |
| Jason Clarke (actor) | 3.63× | Movies & TV |
| Liberace | 4.66× | Music & Radio |
| Information sensitivity | 4.05× | Technology & Electronics |
| Hog Hunting | 3.64× | Sports |
| McGregor, Iowa | 5.97× | Shopping |
| Nijmegen | 5.39× | Travel & Leisure |
| Ireen Sheer | 1.94× | Music & Radio |
| N'Golo Kanté | 3.63× | Sports |
| Business English | 1.81× | Business & Career |
| Emil Nolde | 3.45× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.19 |
| Design Affinity | PREMIUM | 2.46 |
| Quality Awareness | PREMIUM | 2.09 |
| Individualism | JOY | 1.9 |
| Creativity | OPEN | 1.81 |
| Sustainability | BALANCE | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.2% |
| Greece | 9.0% |
| China | 6.3% |
See Mytheresa.com audiences in other countries
More Luxury fashion shop audiences in Germany
- Net-a-Porter (1,560,466)
- Farfetch (752,370)
- Mr. Porter (303,230)
- SSENSE (274,152)
- Harrods (4,672)
Frequently asked questions
How many fans does Mytheresa.com have in Germany?
Mytheresa.com has an estimated audience of 972,703 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mytheresa.com fans?
66.4% of Mytheresa.com fans are female, 33.6% are male, with an average age of 31.6 years.
Which brands do Mytheresa.com fans like most?
Mytheresa.com fans show strongest brand affinity for Emirdağ (26.67×), Ivy Lab (27.85×), and Gil Ofarim (2.27×) over the country average.
Where do Mytheresa.com fans live in Germany?
Mytheresa.com fans in Germany are most concentrated in Bayern (reach 403,762), Nordrhein-Westfalen (reach 275,099), and Baden-Württemberg (reach 189,521). These three regions account for the largest share of the active audience.
What other brands do Mytheresa.com fans also like?
Beyond Mytheresa.com itself, the audience over-indexes on Ivy Lab (27.85×), Gil Ofarim (2.27×), Mothercare (2.06×), and Bugojno (15.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mytheresa.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.