Vivienne Westwood Audience in Germany
Vivienne Westwood has an estimated audience of 914,066 people in Germany. 66.0% are female, 34.0% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Design, Online shopping, Beauty, Arts and music, Kiernan Shipka.
The average Vivienne Westwood fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Design, Online shopping, Beauty, with strongest over-indexing on Design (2.04× the country average). Demographically, the Vivienne Westwood audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer
Demographics of Vivienne Westwood fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 32.9 |
| Estimated audience size | 914,066 |
Audience persona
The typical Vivienne Westwood fan in Germany is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,675 | 1.13× |
| Bayern | 168,474 | 1.15× |
| Baden-Württemberg | 122,884 | 0.99× |
| Niedersachsen | 86,861 | 0.98× |
| Hessen | 78,830 | 1.13× |
| Berlin | 63,971 | 1.57× |
| Rheinland-Pfalz | 44,877 | 0.98× |
| Sachsen | 40,355 | 0.9× |
| Schleswig-Holstein | 30,258 | 0.92× |
| Brandenburg | 26,363 | 0.93× |
| Hamburg | 24,715 | 1.2× |
| Sachsen-Anhalt | 18,036 | 0.76× |
| Thüringen | 17,778 | 0.76× |
| Mecklenburg-Vorpommern | 13,016 | 0.75× |
| Saarland | 9,767 | 0.87× |
| Bremen | 7,780 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Design | 2.04× | Home & Garden |
| Online shopping | 1.98× | Shopping |
| Beauty | 1.99× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
| Kiernan Shipka | 13.81× | Movies & TV |
| Uomini e Donne | 14.99× | Movies & TV |
| Pinko (fashion) | 16.57× | Fashion & Accessoires |
| Dickies | 11.81× | Fashion & Accessoires |
| Victoria Beckham | 9.21× | Fashion & Accessoires |
| Scarlett Johansson | 4.88× | Movies & TV |
| Mckenna Grace | 7.31× | Movies & TV |
| Kristen Stewart | 6.95× | Movies & TV |
| Engelbert Strauss | 3.8× | Business & Career |
| Hermès | 2.19× | Fashion & Accessoires |
| Suki Waterhouse | 12.52× | Fashion & Accessoires |
| Dr. Martens | 5.47× | Fashion & Accessoires |
| Handmade | 2.99× | Home & Garden |
| Lush (company) | 8.53× | Beauty & Wellness |
| Euphoria | 1.66× | Movies & TV |
| Makeup Tutorials | 3.5× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.53 |
| Quality Awareness | PREMIUM | 2.26 |
| Creativity | OPEN | 2.15 |
| Luxury Orientation | PREMIUM | 1.82 |
| Sustainability | BALANCE | 1.7 |
| Community Orientation | OPEN | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 13.6% |
| United Kingdom | 11.3% |
See Vivienne Westwood audiences in other countries
More Fashion designer audiences in Germany
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Gudrun Sjödén (903,417)
- Narciso Rodriguez (820,241)
Frequently asked questions
How many fans does Vivienne Westwood have in Germany?
Vivienne Westwood has an estimated audience of 914,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vivienne Westwood fans?
66.0% of Vivienne Westwood fans are female, 34.0% are male, with an average age of 32.9 years.
Which brands do Vivienne Westwood fans like most?
Vivienne Westwood fans show strongest brand affinity for Design (2.04×), Online shopping (1.98×), and Beauty (1.99×) over the country average.
Where do Vivienne Westwood fans live in Germany?
Vivienne Westwood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,675), Bayern (reach 168,474), and Baden-Württemberg (reach 122,884). These three regions account for the largest share of the active audience.
What other brands do Vivienne Westwood fans also like?
Beyond Vivienne Westwood itself, the audience over-indexes on Online shopping (1.98×), Beauty (1.99×), Arts and music (1.74×), and Kiernan Shipka (13.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vivienne Westwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.