Rascasse Audience Intelligence

Vivienne Westwood Audience in Germany

A data profile of the people who buy, follow and care about Vivienne Westwood in Germany — modelled from more than twelve digital signal sources. Vivienne Westwood has an estimated audience of 890,474 people in Germany.

#5among Fashion designer in Germany#1059among Person in Germany#387in Fashion & Accessoires

The average Vivienne Westwood fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Design, Online shopping, Beauty, with strongest over-indexing on Design (2.04× the country average).

Demographically, the Vivienne Westwood audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vivienne Westwood fan in Germany is more female, around 32.9 years old, with strong Design Affinity tendencies and a notable affinity for Design.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivienne Westwood profile in Germany.

Audience size
890K
in Germany
Gender
66.0%♀
34.0% male
Age
32.9
average years
Country rank
#7191
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vivienne Westwood fans

66.0% are female, 34.0% are male, average age 32.9.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Vivienne Westwood audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age32.9
Estimated audience size890,474
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Vivienne Westwood audience in Germany
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Vivienne Westwood audience comes from Germany.

Worldwide audience distribution share by country for Vivienne Westwood
CountryShare
United States16.2%
Japan13.8%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivienne Westwood audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vivienne Westwood fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.55×
02Hamburg~20K1.17×
03Bayern~200K1.12×
04Hessen~80K1.11×
05Nordrhein-Westfalen~200K1.08×
06Bremen~8K1.05×
07Baden-Württemberg~100K0.98×
08Rheinland-Pfalz~40K0.98×
09Niedersachsen~80K0.95×
10Brandenburg~30K0.93×
11Saarland~10K0.93×
12Schleswig-Holstein~30K0.92×
13Sachsen~40K0.90×
14Sachsen-Anhalt~20K0.80×
15Thüringen~20K0.78×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Vivienne Westwood, Germany
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vivienne Westwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vivienne Westwood audience
#·InterestCategoryAffinity×
01Pinko (fashion)Fashion & Accessoires16.57×
02Uomini e DonneMovies & TV14.99×
03Kiernan ShipkaMovies & TV13.81×
04Suki WaterhouseFashion & Accessoires12.52×
05DickiesFashion & Accessoires11.81×
06Victoria BeckhamFashion & Accessoires9.21×
07Lush (company)Beauty & Wellness8.53×
08Marina AbramovićArts & Culture7.88×
09Mckenna GraceMovies & TV7.31×
10Kristen StewartMovies & TV6.95×
11Dr. MartensFashion & Accessoires5.47×
12Scarlett JohanssonMovies & TV4.88×
13Engelbert StraussBusiness & Career3.80×
14Makeup TutorialsBeauty & Wellness3.50×
15HandmadeHome & Garden2.99×
16HermèsFashion & Accessoires2.19×
17DesignHome & Garden2.04×
18BeautyBeauty & Wellness1.99×
19Online shoppingShopping1.98×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vivienne Westwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vivienne Westwood audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
CreativityOPEN1.12×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vivienne Westwood audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
Need for SecurityCONSERVATISM0.50×
SpiritualityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vivienne Westwood have in Germany?

Vivienne Westwood has an estimated audience of 890,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vivienne Westwood fans?

66.0% of Vivienne Westwood fans are female, 34.0% are male, with an average age of 32.9 years.

03

Which brands do Vivienne Westwood fans like most?

Vivienne Westwood fans show strongest brand affinity for Design (2.04×), Online shopping (1.98×), and Beauty (1.99×) over the country average.

04

Where do Vivienne Westwood fans live in Germany?

Vivienne Westwood fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vivienne Westwood fans also like?

Beyond Vivienne Westwood itself, the audience over-indexes on Online shopping (1.98×), Beauty (1.99×), Arts and music (1.74×), and Kiernan Shipka (13.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion designer audiences in Germany

See Vivienne Westwood audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vivienne Westwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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