Rascasse Audience Intelligence

Vivienne Westwood Audience in United States

Vivienne Westwood has an estimated audience of 3.7M people in United States.

#5among Fashion designer in United States
#1127among people in United States#429in Fashion & Accessoires

The average Vivienne Westwood fan in United States is 33.5 years old, more female, and lives primarily in California.

By number of fans, Vivienne Westwood ranks #5 among the 333 objects in Fashion designer in United States — 10.7× the group median.

Its fans are 6.3 years younger than the group average of 39.8.

Women make up 72.6% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 332 objects in Fashion designer, Vivienne Westwood fans stand out for their interest in University of Geneva, Black Christmas (1974 film) and International Sports Management.

Interest is seasonal: January, November and December account for 35% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include University of Geneva, Black Christmas (1974 film), International Sports Management, with strongest over-indexing on University of Geneva (107.16× the country average).

Demographically, the Vivienne Westwood audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

The typical Vivienne Westwood fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for University of Geneva.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
72.6%♀
27.4% male
Age
33.5
average years
Country rank
#8690
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vivienne Westwood fans

72.6% are female, 27.4% are male, average age 33.5.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Vivienne Westwood audience in United States
MetricValue
Female72.6%
Male27.4%
Average age33.5
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Vivienne Westwood audience in United States
Age bracketShare%
16-2436%
25-3422%
35-4417%
45-5415%
55+9%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Vivienne Westwood audience comes from United States.

Worldwide audience distribution share by country for Vivienne Westwood
CountryShare
United States16.0%
Japan13.2%
United Kingdom12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vivienne Westwood fans by region: top regions in United States
#RegionReachAffinity×
01California~1M2.15×
02New York~500K2.02×
03Nevada~60K1.56×
04Hawaii~20K1.54×
05Washington~100K1.44×
06Massachusetts~100K1.37×
07Texas~300K1.35×
08New Jersey~100K1.35×
09Washington, District of Columbia~10K1.33×
10Arizona~100K1.32×
11Georgia~200K1.29×
12Maryland~90K1.26×
13Illinois~200K1.25×
14Oregon~60K1.23×
15Florida~300K1.18×
16Virginia~100K1.15×
17Connecticut~50K1.12×
18Rhode Island~10K1.09×
19New Mexico~20K1.03×
20Pennsylvania~100K1.01×
21North Carolina~100K0.99×
22Colorado~60K0.98×
23Utah~40K0.98×
24Alaska~8K0.98×
25Delaware~10K0.94×
26Louisiana~50K0.93×
27Oklahoma~40K0.88×
28Tennessee~70K0.87×
29Michigan~100K0.86×
30Minnesota~50K0.85×
31Vermont~6K0.82×
32Indiana~60K0.81×
33Missouri~50K0.80×
34Ohio~100K0.79×
35South Carolina~50K0.77×
36Kentucky~40K0.76×
37Kansas~20K0.76×
38Alabama~40K0.75×
39New Hampshire~10K0.75×
40Wisconsin~50K0.73×
41Arkansas~20K0.73×
42Idaho~10K0.73×
43Nebraska~20K0.72×
44Maine~10K0.72×
45West Virginia~10K0.69×
46Mississippi~20K0.66×
47Montana~8K0.65×
48North Dakota~6K0.63×
49Iowa~20K0.62×
50South Dakota~6K0.59×
Fig. 06

Affinity by region

Affinity by region — Vivienne Westwood, United States
0.59×1.00×2.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vivienne Westwood audience vs. the country average
#·InterestCategoryAffinity×
01University of GenevaBusiness & Career107.16×
02Black Christmas (1974 film)Movies & TV86.54×
03International Sports ManagementBusiness & Career48.40×
04Gone HomeGames36.61×
05Marni (clothing)Fashion & Accessoires32.68×
06Gone Baby GoneMovies & TV31.34×
07FurlaFashion & Accessoires22.61×
08Dries van NotenFashion & Accessoires22.48×
09Karl LagerfeldFashion & Accessoires18.30×
10LongchampFashion & Accessoires16.78×
11Roberto CavalliFashion & Accessoires15.45×
12Stella McCartneyFashion & Accessoires12.25×
13Max MaraFashion & Accessoires11.08×
14Lanvin (clothing)Fashion & Accessoires9.24×
15Elle FanningMovies & TV8.64×
16Kaia GerberFashion & Accessoires8.08×
17Midtown ManhattanTravel & Leisure3.93×
18Louis VuittonFashion & Accessoires2.56×
19Family (biology)Kids & Family2.39×
20NordstromShopping1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vivienne Westwood audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vivienne Westwood audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
Design AffinityPREMIUM1.74×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vivienne Westwood audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.82×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vivienne Westwood over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/vivienne-westwood-11170” · Methodology