Engelbert Strauss Audience in Germany
Engelbert Strauss has an estimated audience of 4,222,470 people in Germany. 47.3% are female, 52.7% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, CAC 40, Kerala, Staycation.
The average Engelbert Strauss fan in Germany is 40.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, CAC 40, with strongest over-indexing on Progressive rock (2.4× the country average). Demographically, the Engelbert Strauss audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Workwear
Demographics of Engelbert Strauss fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 40.5 |
| Estimated audience size | 4,222,470 |
Audience persona
The typical Engelbert Strauss fan in Germany is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 866,242 | 1.28× |
| Nordrhein-Westfalen | 840,323 | 0.91× |
| Baden-Württemberg | 634,331 | 1.1× |
| Niedersachsen | 472,966 | 1.15× |
| Hessen | 352,552 | 1.1× |
| Rheinland-Pfalz | 258,412 | 1.22× |
| Sachsen | 252,947 | 1.22× |
| Thüringen | 149,396 | 1.39× |
| Schleswig-Holstein | 137,671 | 0.91× |
| Brandenburg | 135,320 | 1.03× |
| Sachsen-Anhalt | 125,777 | 1.15× |
| Mecklenburg-Vorpommern | 87,138 | 1.08× |
| Berlin | 83,733 | 0.44× |
| Saarland | 53,817 | 1.04× |
| Hamburg | 52,257 | 0.55× |
| Bremen | 15,598 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.4× | Music & Radio |
| Gil Ofarim | 1.84× | Music & Radio |
| CAC 40 | 1.87× | Business & Career |
| Kerala | 4.59× | Travel & Leisure |
| Staycation | 3.82× | Home & Garden |
| Alaska | 3.24× | Travel & Leisure |
| Google Analytics | 2.23× | Internet & Social Media |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Golden Gate | 4.4× | Games |
| Stamp collecting | 4.1× | Home & Garden |
| Whist | 4.16× | Games |
| Graham Greene | 3.47× | Literature |
| Jura Mountains | 4.08× | Travel & Leisure |
| Sailor | 3.39× | Travel & Leisure |
| Percha | 5.92× | Travel & Leisure |
| Tuscany | 2.78× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.74× | Music & Radio |
| Hypothec | 3.13× | Business & Career |
| Home Delivery | 1.52× | Food & Beverages |
| Graham Greene (actor) | 2.06× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.59 |
| Patriotism | CONSERVATISM | 1.36 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| Austria | 7.7% |
| Switzerland | 2.3% |
See Engelbert Strauss audiences in other countries
More Workwear audiences in Germany
Frequently asked questions
How many fans does Engelbert Strauss have in Germany?
Engelbert Strauss has an estimated audience of 4,222,470 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Engelbert Strauss fans?
47.3% of Engelbert Strauss fans are female, 52.7% are male, with an average age of 40.5 years.
Which brands do Engelbert Strauss fans like most?
Engelbert Strauss fans show strongest brand affinity for Progressive rock (2.4×), Gil Ofarim (1.84×), and CAC 40 (1.87×) over the country average.
Where do Engelbert Strauss fans live in Germany?
Engelbert Strauss fans in Germany are most concentrated in Bayern (reach 866,242), Nordrhein-Westfalen (reach 840,323), and Baden-Württemberg (reach 634,331). These three regions account for the largest share of the active audience.
What other brands do Engelbert Strauss fans also like?
Beyond Engelbert Strauss itself, the audience over-indexes on Gil Ofarim (1.84×), CAC 40 (1.87×), Kerala (4.59×), and Staycation (3.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Engelbert Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.