Rascasse Audience Intelligence

Engelbert Strauss Target Market in Germany

A data profile of the people who buy, follow and care about Engelbert Strauss in Germany — modelled from more than twelve digital signal sources. Engelbert Strauss has an estimated audience of 4,124,836 people in Germany.

#1among Workwear in Germany#168among Brand in Germany#157in Business & Career

The average Engelbert Strauss fan in Germany is 39.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Camp David, Dieter Bohlen, Dickies, with strongest over-indexing on Camp David (253.37× the country average).

Demographically, the Engelbert Strauss audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Engelbert Strauss fan in Germany is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Camp David.

Category: Business & Career · Type: Brand · Subtype: Workwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Engelbert Strauss profile in Germany.

Audience size
4.1M
in Germany
Gender
43.6%♀
56.4% male
Age
39.0
average years
Country rank
#1412
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Engelbert Strauss

43.6% are female, 56.4% are male, average age 39.0.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Engelbert Strauss audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age39.0
Estimated audience size4,124,836
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Engelbert Strauss audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Engelbert Strauss audience comes from Germany.

Worldwide audience distribution share by country for Engelbert Strauss
CountryShare
Germany80.2%
Austria8.7%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Engelbert Strauss audience in Germany is strongest.

Fig. 05

Top regions by affinity

Engelbert Strauss customers by region in Germany
#RegionReachAffinity×
01Thüringen~200K1.43×
02Bayern~800K1.25×
03Rheinland-Pfalz~300K1.21×
04Sachsen~200K1.21×
05Sachsen-Anhalt~100K1.19×
06Niedersachsen~500K1.15×
07Mecklenburg-Vorpommern~90K1.11×
08Baden-Württemberg~600K1.09×
09Hessen~300K1.07×
10Saarland~50K1.06×
11Brandenburg~100K1.04×
12Schleswig-Holstein~100K0.91×
13Nordrhein-Westfalen~800K0.88×
14Hamburg~50K0.54×
15Bremen~20K0.45×
16Berlin~80K0.43×
Fig. 06

Affinity by region

Affinity by region — Engelbert Strauss, Germany
0.43×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Engelbert Strauss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Engelbert Strauss audience
#·InterestCategoryAffinity×
01Camp DavidTravel & Leisure253.37×
02DickiesFashion & Accessoires22.66×
03Dieter BohlenMusic & Radio13.76×
04Banana RepublicFashion & Accessoires8.81×
05WorkwearFashion & Accessoires6.66×
06Nordic walkingSports6.17×
07Superdry.Fashion & Accessoires5.50×
08Jack BlackMovies & TV4.98×
09LacosteFashion & Accessoires3.73×
10Gina TricotFashion & Accessoires3.34×
11PatagoniaFashion & Accessoires3.28×
12Onet.plNews3.26×
13OuterwearFashion & Accessoires2.96×
14WürthHome & Garden2.75×
15ConverseFashion & Accessoires2.47×
16CHECK24Business & Career1.88×
17NikeFashion & Accessoires1.83×
18TK MaxxShopping1.69×
19Distilled beverageFood & Beverages1.62×
20TrousersFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Engelbert Strauss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Engelbert Strauss audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Early Adopter MentalityPOWER1.48×
Urban LifestyleOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Engelbert Strauss audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Pet OwnershipJOY0.90×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Engelbert Strauss's target market in Germany?

Engelbert Strauss's target market in Germany covers an estimated 4,124,836 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Engelbert Strauss customers?

43.6% of the Engelbert Strauss audience are female, 56.4% are male, with an average age of 39.0 years.

03

Which brands do Engelbert Strauss fans like most?

Engelbert Strauss fans show strongest brand affinity for Camp David (253.37×), Dieter Bohlen (13.76×), and Dickies (22.66×) over the country average.

04

Where do Engelbert Strauss fans live in Germany?

Engelbert Strauss fans in Germany are most concentrated in Bayern (reach ~800K), Nordrhein-Westfalen (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Engelbert Strauss fans also like?

Beyond Engelbert Strauss itself, the audience over-indexes on Dieter Bohlen (13.76×), Dickies (22.66×), Workwear (6.66×), and Banana Republic (8.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Workwear audiences in Germany

See Engelbert Strauss audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Engelbert Strauss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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