Berne Audience in Germany
Berne has an estimated audience of 407,833 people in Germany. 45.3% are female, 54.7% are male, average age 42.1. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Škoda Kodiaq, Urban horticulture.
Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (1.95× the country average). Demographically, the Berne audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as DIY Mentality, Sustainability.
Category: Fashion & Accessoires · Type: Brand · Subtype: Workwear
Demographics of Berne fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 42.1 |
| Estimated audience size | 407,833 |
Audience persona
The typical Berne fan in Germany is balanced, around 42.1 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.95× | Music & Radio |
| Progressive rock | 1.82× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Urban horticulture | 1.51× | Home & Garden |
| Natural rubber | 1.74× | Cars & Mobility |
| Snow White (Fables) | 1.52× | Literature |
| Hawesko | 2.5× | Food & Beverages |
| Corfu (regional unit) | 2.04× | Travel & Leisure |
| Home Delivery | 1.74× | Food & Beverages |
| Volvo V60 | 2.25× | Cars & Mobility |
| Homesteading | 2.97× | Home & Garden |
| Graham Greene (actor) | 1.73× | |
| Coworking | 1.73× | Business & Career |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| Emperor Entertainment Group | 1.57× | Business & Career |
| San Gil | 1.74× | Travel & Leisure |
| N'Golo Kanté | 2.12× | Sports |
| Giotto | 2.16× | Food & Beverages |
| Carrie (novel) | 2.12× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.54 |
| Sustainability | BALANCE | 1.36 |
| Convenience Orientation | PREMIUM | 1.36 |
| Luxury Orientation | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 39.6% |
| Germany | 17.4% |
| Switzerland | 14.3% |
See Berne audiences in other countries
More Workwear audiences in Germany
- Engelbert Strauss (4,222,471)
- Haix (609,184)
- Elten (447,391)
- Uvex (333,465)
- Wink (152,533)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.