Uvex Audience in Germany
Uvex has an estimated audience of 333,465 people in Germany. 45.4% are female, 54.6% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Workwear, Wellington boot, Personal protective equipment, Husqvarna, Tagesschau.
The average Uvex fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Workwear, Wellington boot, Personal protective equipment, with strongest over-indexing on Workwear (19.91× the country average). Demographically, the Uvex audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Workwear
Demographics of Uvex fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 42.2 |
| Estimated audience size | 333,465 |
Audience persona
The typical Uvex fan in Germany is balanced, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Workwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 114,409 | 2.13× |
| Nordrhein-Westfalen | 69,882 | 0.96× |
| Baden-Württemberg | 57,136 | 1.26× |
| Niedersachsen | 33,535 | 1.04× |
| Hessen | 31,949 | 1.26× |
| Rheinland-Pfalz | 16,419 | 0.98× |
| Sachsen | 15,438 | 0.94× |
| Berlin | 11,100 | 0.74× |
| Schleswig-Holstein | 10,195 | 0.85× |
| Thüringen | 8,160 | 0.96× |
| Brandenburg | 7,843 | 0.76× |
| Hamburg | 7,409 | 0.98× |
| Sachsen-Anhalt | 6,865 | 0.79× |
| Mecklenburg-Vorpommern | 3,637 | 0.57× |
| Saarland | 3,574 | 0.87× |
| Bremen | 2,556 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Workwear | 19.91× | Fashion & Accessoires |
| Wellington boot | 54.45× | Fashion & Accessoires |
| Personal protective equipment | 23.5× | Cars & Mobility |
| Husqvarna | 9.98× | Home & Garden |
| Tagesschau | 2.03× | Movies & TV |
| Hygiene | 3.24× | Beauty & Wellness |
| Ravelry | 8.62× | Internet & Social Media |
| Transfermarkt | 2.53× | Sports |
| Pets | 1.51× | Pets & Animals |
| Makita | 5.32× | Home & Garden |
| Obi (store) | 1.68× | Shopping |
| Greece | 3.14× | Travel & Leisure |
| Automobiles | 1.52× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.33× | Travel & Leisure |
| True Detective | 3.05× | Movies & TV |
| Mountain biking | 2.87× | Sports |
| Hardware store | 2.27× | Home & Garden |
| Hairstyle | 2.12× | Beauty & Wellness |
| Bauhaus | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.61 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.31 |
| Family Orientation | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.5% |
| Poland | 4.7% |
| Japan | 4.6% |
See Uvex audiences in other countries
More Workwear audiences in Germany
- Engelbert Strauss (4,222,471)
- Berne (821,672)
- Haix (609,184)
- Elten (447,391)
- Wink (152,533)
Frequently asked questions
How many fans does Uvex have in Germany?
Uvex has an estimated audience of 333,465 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Uvex fans?
45.4% of Uvex fans are female, 54.6% are male, with an average age of 42.2 years.
Which brands do Uvex fans like most?
Uvex fans show strongest brand affinity for Workwear (19.91×), Wellington boot (54.45×), and Personal protective equipment (23.5×) over the country average.
Where do Uvex fans live in Germany?
Uvex fans in Germany are most concentrated in Bayern (reach 114,409), Nordrhein-Westfalen (reach 69,882), and Baden-Württemberg (reach 57,136). These three regions account for the largest share of the active audience.
What other brands do Uvex fans also like?
Beyond Uvex itself, the audience over-indexes on Wellington boot (54.45×), Personal protective equipment (23.5×), Husqvarna (9.98×), and Tagesschau (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uvex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.