Rascasse Audience Intelligence

Uvex Target Market in Germany

A data profile of the people who buy, follow and care about Uvex in Germany — modelled from more than twelve digital signal sources. Uvex has an estimated audience of 319,313 people in Germany.

#5among Workwear in Germany#2117among Brand in Germany#1131in Business & Career

The average Uvex fan in Germany is 41.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Personal protective equipment, Workwear, Wellington boot, with strongest over-indexing on Personal protective equipment (81.07× the country average).

Demographically, the Uvex audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Uvex fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Personal protective equipment.

Category: Business & Career · Type: Brand · Subtype: Workwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uvex profile in Germany.

Audience size
319K
in Germany
Gender
42.5%♀
57.5% male
Age
41.1
average years
Country rank
#16572
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Uvex

42.5% are female, 57.5% are male, average age 41.1.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Uvex audience in Germany
MetricValue
Female42.5%
Male57.5%
Average age41.1
Estimated audience size319,313
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Uvex audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Uvex audience comes from Germany.

Worldwide audience distribution share by country for Uvex
CountryShare
Germany44.3%
Poland5.1%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uvex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Uvex customers by region in Germany
#RegionReachAffinity×
01Bayern~100K2.13×
02Baden-Württemberg~50K1.22×
03Hessen~30K1.19×
04Niedersachsen~30K1.04×
05Rheinland-Pfalz~20K0.98×
06Thüringen~8K0.98×
07Hamburg~7K0.97×
08Sachsen~10K0.96×
09Nordrhein-Westfalen~70K0.95×
10Saarland~4K0.92×
11Bremen~3K0.92×
12Schleswig-Holstein~10K0.86×
13Sachsen-Anhalt~7K0.84×
14Brandenburg~8K0.79×
15Berlin~10K0.72×
16Mecklenburg-Vorpommern~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Uvex, Germany
0.68×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uvex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uvex audience
#·InterestCategoryAffinity×
01Personal protective equipmentCars & Mobility81.07×
02Wellington bootFashion & Accessoires54.85×
03WorkwearFashion & Accessoires20.48×
04IG MetallPolitics & Society11.11×
05HusqvarnaHome & Garden10.54×
06RavelryInternet & Social Media6.68×
07WürthHome & Garden5.65×
08MakitaHome & Garden5.37×
09Fire protectionHome & Garden5.35×
10StihlHome & Garden4.68×
11Lawn mowerHome & Garden4.13×
12KawasakiCars & Mobility3.74×
13True DetectiveMovies & TV2.68×
14GreeceTravel & Leisure2.48×
15TrousersFashion & Accessoires2.46×
16Efficient energy useTechnology & Electronics2.42×
17Solar energyHome & Garden2.14×
18ZaraShopping2.10×
19KitchenHome & Garden1.88×
20Men's clothingFashion & Accessoires1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uvex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uvex audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Need for SecurityCONSERVATISM1.50×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uvex audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Price SensitivityPREMIUM0.81×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Uvex's target market in Germany?

Uvex's target market in Germany covers an estimated 319,313 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Uvex customers?

42.5% of the Uvex audience are female, 57.5% are male, with an average age of 41.1 years.

03

Which brands do Uvex fans like most?

Uvex fans show strongest brand affinity for Personal protective equipment (81.07×), Workwear (20.48×), and Wellington boot (54.85×) over the country average.

04

Where do Uvex fans live in Germany?

Uvex fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Uvex fans also like?

Beyond Uvex itself, the audience over-indexes on Workwear (20.48×), Wellington boot (54.85×), Husqvarna (10.54×), and Würth (5.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Workwear audiences in Germany

See Uvex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Uvex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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