Uvex Audience in Germany
Uvex has an estimated audience of 333,465 people in Germany. 45.4% are female, 54.6% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Urban Outfitters, Stradivarius, Progressive rock, Škoda Kodiaq, Isometric exercise.
The average Uvex fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Urban Outfitters, Stradivarius, Progressive rock, with strongest over-indexing on Urban Outfitters (1.9× the country average). Demographically, the Uvex audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Workwear
Demographics of Uvex fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 42.2 |
| Estimated audience size | 333,465 |
Audience persona
The typical Uvex fan in Germany is balanced, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 114,409 | 2.13× |
| Nordrhein-Westfalen | 69,882 | 0.96× |
| Baden-Württemberg | 57,136 | 1.26× |
| Niedersachsen | 33,535 | 1.04× |
| Hessen | 31,949 | 1.26× |
| Rheinland-Pfalz | 16,419 | 0.98× |
| Sachsen | 15,438 | 0.94× |
| Berlin | 11,100 | 0.74× |
| Schleswig-Holstein | 10,195 | 0.85× |
| Thüringen | 8,160 | 0.96× |
| Brandenburg | 7,843 | 0.76× |
| Hamburg | 7,409 | 0.98× |
| Sachsen-Anhalt | 6,865 | 0.79× |
| Mecklenburg-Vorpommern | 3,637 | 0.57× |
| Saarland | 3,574 | 0.87× |
| Bremen | 2,556 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.9× | Shopping |
| Stradivarius | 1.83× | Shopping |
| Progressive rock | 1.59× | Music & Radio |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Isometric exercise | 7.75× | Sports |
| Urban horticulture | 1.51× | Home & Garden |
| MK | 2× | Music & Radio |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Home Delivery | 1.77× | Food & Beverages |
| Homesteading | 3.65× | Home & Garden |
| Erkrath | 4.52× | Travel & Leisure |
| Graham Greene (actor) | 2.19× | |
| Hawesko | 1.96× | Food & Beverages |
| Volvo V60 | 2.23× | Cars & Mobility |
| Burgos | 3.4× | Travel & Leisure |
| Coworking | 1.69× | Business & Career |
| Carrie (novel) | 2.35× | Literature |
| Keeper (password manager) | 1.75× | Technology & Electronics |
| Information sensitivity | 2.14× | Technology & Electronics |
| Vijesti.ba | 1.68× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.61 |
| Pet Ownership | JOY | 1.31 |
| Sports Activity | POWER | 1.31 |
| Family Orientation | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.5% |
| Poland | 4.7% |
| Japan | 4.6% |
See Uvex audiences in other countries
More Workwear audiences in Germany
- Engelbert Strauss (4,222,471)
- Berne (821,672)
- Haix (609,184)
- Elten (447,391)
- Wink (152,533)
Frequently asked questions
How many fans does Uvex have in Germany?
Uvex has an estimated audience of 333,465 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Uvex fans?
45.4% of Uvex fans are female, 54.6% are male, with an average age of 42.2 years.
Which brands do Uvex fans like most?
Uvex fans show strongest brand affinity for Urban Outfitters (1.9×), Stradivarius (1.83×), and Progressive rock (1.59×) over the country average.
Where do Uvex fans live in Germany?
Uvex fans in Germany are most concentrated in Bayern (reach 114,409), Nordrhein-Westfalen (reach 69,882), and Baden-Württemberg (reach 57,136). These three regions account for the largest share of the active audience.
What other brands do Uvex fans also like?
Beyond Uvex itself, the audience over-indexes on Stradivarius (1.83×), Progressive rock (1.59×), Škoda Kodiaq (2.07×), and Isometric exercise (7.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uvex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.