Rascasse Audience Intelligence

Personal protective equipment Audience in Germany

A data profile of the people who buy, follow and care about Personal protective equipment in Germany — modelled from more than twelve digital signal sources. Personal protective equipment has an estimated audience of 573,918 people in Germany.

#4344among Topic in Germany#484in Cars & Mobility

The average Personal protective equipment fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steel-toe boot, Safety engineering, Uvex, with strongest over-indexing on Steel-toe boot (89.8× the country average).

Demographically, the Personal protective equipment audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personal protective equipment fan in Germany is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Steel-toe boot.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal protective equipment profile in Germany.

Audience size
574K
in Germany
Gender
40.1%♀
59.9% male
Age
42.3
average years
Country rank
#10491
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal protective equipment fans

40.1% are female, 59.9% are male, average age 42.3.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Personal protective equipment audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age42.3
Estimated audience size573,918
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Personal protective equipment audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4928%
50+23%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Personal protective equipment audience comes from Germany.

Worldwide audience distribution share by country for Personal protective equipment
CountryShare
United States28.9%
United Kingdom8.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal protective equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal protective equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.15×
02Bremen~6K1.15×
03Baden-Württemberg~90K1.13×
04Nordrhein-Westfalen~100K1.07×
05Niedersachsen~60K1.07×
06Rheinland-Pfalz~30K1.02×
07Hamburg~10K1.02×
08Bayern~90K1.01×
09Schleswig-Holstein~20K1.01×
10Thüringen~10K1.00×
11Saarland~7K0.98×
12Brandenburg~20K0.97×
13Sachsen-Anhalt~10K0.97×
14Sachsen~30K0.93×
15Mecklenburg-Vorpommern~10K0.93×
16Berlin~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Personal protective equipment, Germany
0.86×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal protective equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal protective equipment audience
#·InterestCategoryAffinity×
01Steel-toe bootFashion & Accessoires89.80×
02UvexBusiness & Career81.07×
03Mascot WorkwearBusiness & Career76.71×
04Motorcycle personal protective equipmentCars & Mobility73.39×
05Motorcycle safetyCars & Mobility70.97×
06Safety engineeringBusiness & Career55.17×
07EltenBusiness & Career46.86×
08PME LegendFashion & Accessoires31.69×
09Occupational safety and healthHealth27.34×
10Toyota CorollaCars & Mobility20.00×
11International businessBusiness & Career20.00×
12Motorcycle helmetCars & Mobility15.03×
13Emergency managementBusiness & Career12.82×
14Motorcycle accessoriesCars & Mobility12.26×
15Local bike shopSports10.71×
16KawasakiCars & Mobility10.66×
17Cruiser (motorcycle)Cars & Mobility10.19×
18Touring motorcycleCars & Mobility9.85×
19Custom motorcycleCars & Mobility8.00×
20Bicycle touringSports6.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal protective equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal protective equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
Risk AppetiteTHRILL1.85×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal protective equipment audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
SustainabilityBALANCE0.93×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal protective equipment have in Germany?

Personal protective equipment has an estimated audience of 573,918 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal protective equipment fans?

40.1% of Personal protective equipment fans are female, 59.9% are male, with an average age of 42.3 years.

03

Which brands do Personal protective equipment fans like most?

Personal protective equipment fans show strongest brand affinity for Steel-toe boot (89.8×), Safety engineering (55.17×), and Uvex (81.07×) over the country average.

04

Where do Personal protective equipment fans live in Germany?

Personal protective equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Personal protective equipment fans also like?

Beyond Personal protective equipment itself, the audience over-indexes on Safety engineering (55.17×), Uvex (81.07×), Motorcycle personal protective equipment (73.39×), and Motorcycle safety (70.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Personal protective equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal protective equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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