PME Legend Audience in Germany
PME Legend has an estimated audience of 646,264 people in Germany. 57.4% are female, 42.6% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Progressive rock, Škoda Kodiaq, Stradivarius, Snow White (Fables), Home Delivery.
The average PME Legend fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Progressive rock, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Progressive rock (1.61× the country average). Demographically, the PME Legend audience skews more female with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of PME Legend fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.1 |
| Estimated audience size | 646,264 |
Audience persona
The typical PME Legend fan in Germany is more female, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 266,490 | 1.88× |
| Niedersachsen | 102,571 | 1.63× |
| Baden-Württemberg | 90,436 | 1.03× |
| Bayern | 85,988 | 0.83× |
| Hessen | 53,001 | 1.08× |
| Rheinland-Pfalz | 36,952 | 1.14× |
| Schleswig-Holstein | 27,033 | 1.16× |
| Sachsen | 20,413 | 0.64× |
| Berlin | 15,681 | 0.54× |
| Mecklenburg-Vorpommern | 14,508 | 1.18× |
| Brandenburg | 14,175 | 0.71× |
| Hamburg | 13,757 | 0.94× |
| Sachsen-Anhalt | 11,722 | 0.7× |
| Thüringen | 11,483 | 0.7× |
| Saarland | 8,719 | 1.1× |
| Bremen | 4,078 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.61× | Music & Radio |
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Stradivarius | 1.55× | Shopping |
| Snow White (Fables) | 1.8× | Literature |
| Home Delivery | 1.92× | Food & Beverages |
| Isometric exercise | 5.62× | Sports |
| Erkrath | 4.84× | Travel & Leisure |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Information sensitivity | 2.94× | Technology & Electronics |
| Hawesko | 1.96× | Food & Beverages |
| MK | 1.5× | Music & Radio |
| The Hunt (2012 film) | 2.09× | Movies & TV |
| Volvo V60 | 2.13× | Cars & Mobility |
| Theocracy | 4.64× | Music & Radio |
| Kieser Training | 1.77× | Sports |
| Carrie (novel) | 2.49× | Literature |
| Homesteading | 2.7× | Home & Garden |
| Esra Erol | 2.35× | Movies & TV |
| Oktay Kaynarca | 2.92× | Movies & TV |
| Hostelworld | 2.46× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.21 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.7% |
| Netherlands | 37.8% |
| Belgium | 8.6% |
See PME Legend audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does PME Legend have in Germany?
PME Legend has an estimated audience of 646,264 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of PME Legend fans?
57.4% of PME Legend fans are female, 42.6% are male, with an average age of 40.1 years.
Which brands do PME Legend fans like most?
PME Legend fans show strongest brand affinity for Progressive rock (1.61×), Škoda Kodiaq (2.12×), and Stradivarius (1.55×) over the country average.
Where do PME Legend fans live in Germany?
PME Legend fans in Germany are most concentrated in Nordrhein-Westfalen (reach 266,490), Niedersachsen (reach 102,571), and Baden-Württemberg (reach 90,436). These three regions account for the largest share of the active audience.
What other brands do PME Legend fans also like?
Beyond PME Legend itself, the audience over-indexes on Škoda Kodiaq (2.12×), Stradivarius (1.55×), Snow White (Fables) (1.8×), and Home Delivery (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PME Legend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.