Rascasse Audience Intelligence

PME Legend Target Market in Germany

A data profile of the people who buy, follow and care about PME Legend in Germany — modelled from more than twelve digital signal sources. PME Legend has an estimated audience of 663,143 people in Germany.

#1212among Brand in Germany#469in Fashion & Accessoires

The average PME Legend fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Personal protective equipment, Workwear, Wellington boot, with strongest over-indexing on Personal protective equipment (31.69× the country average).

Demographically, the PME Legend audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PME Legend fan in Germany is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Personal protective equipment.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PME Legend profile in Germany.

Audience size
663K
in Germany
Gender
51.3%♀
48.7% male
Age
39.8
average years
Country rank
#9258
Brand in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PME Legend

51.3% are female, 48.7% are male, average age 39.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for PME Legend audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age39.8
Estimated audience size663,143
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the PME Legend audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4925%
50+17%
Fig. 04

Worldwide distribution

39.5%

of the worldwide PME Legend audience comes from Germany.

Worldwide audience distribution share by country for PME Legend
CountryShare
Germany39.5%
Netherlands39.3%
Belgium9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PME Legend audience in Germany is strongest.

Fig. 05

Top regions by affinity

PME Legend customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.80×
02Niedersachsen~100K1.62×
03Schleswig-Holstein~30K1.25×
04Mecklenburg-Vorpommern~10K1.20×
05Rheinland-Pfalz~40K1.14×
06Saarland~9K1.14×
07Hessen~50K1.03×
08Hamburg~10K0.98×
09Baden-Württemberg~80K0.97×
10Bayern~80K0.81×
11Bremen~4K0.80×
12Sachsen-Anhalt~10K0.73×
13Brandenburg~10K0.71×
14Thüringen~10K0.71×
15Sachsen~20K0.66×
16Berlin~20K0.53×
Fig. 06

Affinity by region

Affinity by region — PME Legend, Germany
0.53×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PME Legend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PME Legend audience
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires34.49×
02Personal protective equipmentCars & Mobility31.69×
03WorkwearFashion & Accessoires14.74×
04IG MetallPolitics & Society10.65×
05HusqvarnaHome & Garden4.76×
06The Timberland CompanyFashion & Accessoires4.55×
07WürthHome & Garden4.24×
08MakitaHome & Garden3.93×
09Fire protectionHome & Garden3.81×
10Western wearFashion & Accessoires2.72×
11MangoShopping2.31×
12TrousersFashion & Accessoires2.22×
13Robert RedfordMovies & TV2.20×
14KitchenHome & Garden2.17×
15ZaraShopping2.05×
16Efficient energy useTechnology & Electronics2.00×
17Men's clothingFashion & Accessoires1.70×
18Solar energyHome & Garden1.66×
19DüsseldorfTravel & Leisure1.55×
20Black Friday (shopping)Shopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PME Legend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PME Legend audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
Price SensitivityPREMIUM1.41×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PME Legend audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Pet OwnershipJOY0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PME Legend's target market in Germany?

PME Legend's target market in Germany covers an estimated 663,143 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of PME Legend customers?

51.3% of the PME Legend audience are female, 48.7% are male, with an average age of 39.8 years.

03

Which brands do PME Legend fans like most?

PME Legend fans show strongest brand affinity for Personal protective equipment (31.69×), Workwear (14.74×), and Wellington boot (34.49×) over the country average.

04

Where do PME Legend fans live in Germany?

PME Legend fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do PME Legend fans also like?

Beyond PME Legend itself, the audience over-indexes on Workwear (14.74×), Wellington boot (34.49×), IG Metall (10.65×), and Kitchen (2.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See PME Legend audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PME Legend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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