Toyota Corolla Audience in Germany
Toyota Corolla has an estimated audience of 915,641 people in Germany. 30.3% are female, 69.7% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Esso, Toyota Yaris, Honda Jazz, Cadillac Escalade.
The average Toyota Corolla fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Esso, Toyota Yaris, with strongest over-indexing on Peugeot 408 (65.4× the country average). Demographically, the Toyota Corolla audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Corolla fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 34.0 |
| Estimated audience size | 915,641 |
Audience persona
The typical Toyota Corolla fan in Germany is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,813 | 1.26× |
| Bayern | 176,446 | 1.2× |
| Baden-Württemberg | 143,570 | 1.15× |
| Hessen | 98,604 | 1.41× |
| Niedersachsen | 86,450 | 0.97× |
| Berlin | 53,554 | 1.31× |
| Sachsen | 47,285 | 1.05× |
| Schleswig-Holstein | 27,399 | 0.83× |
| Brandenburg | 27,273 | 0.96× |
| Rheinland-Pfalz | 26,702 | 0.58× |
| Hamburg | 21,828 | 1.05× |
| Sachsen-Anhalt | 19,100 | 0.81× |
| Thüringen | 18,454 | 0.79× |
| Mecklenburg-Vorpommern | 14,085 | 0.81× |
| Saarland | 10,494 | 0.93× |
| Bremen | 6,916 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 65.4× | Cars & Mobility |
| Esso | 17.8× | Cars & Mobility |
| Toyota Yaris | 26.65× | Cars & Mobility |
| Honda Jazz | 33.89× | Cars & Mobility |
| Cadillac Escalade | 31.9× | Cars & Mobility |
| Toyota Aygo | 24.33× | Cars & Mobility |
| Toyota RAV4 | 20.1× | Cars & Mobility |
| Toyota Camry | 23.37× | Cars & Mobility |
| Škoda Kodiaq | 9.47× | Cars & Mobility |
| Vehicle inspection | 15.9× | Cars & Mobility |
| Hyundai i30 | 14.29× | Cars & Mobility |
| Autocar | 40.69× | Cars & Mobility |
| Peugeot 206 | 20× | Cars & Mobility |
| Hyundai Tucson | 9.65× | Cars & Mobility |
| Used car | 3.88× | Cars & Mobility |
| Peugeot 205 | 20× | Cars & Mobility |
| Family car | 5.72× | Cars & Mobility |
| Honda CR-V | 12.95× | Cars & Mobility |
| Toyota C-HR | 28.45× | Cars & Mobility |
| AutoScout24 | 3.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.29 |
| Patriotism | CONSERVATISM | 1.24 |
| Quality Awareness | PREMIUM | 1.2 |
| Travelling | THRILL | 1.19 |
| Career Orientation | POWER | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Brazil | 8.1% |
| Spain | 3.2% |
See Toyota Corolla audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Corolla have in Germany?
Toyota Corolla has an estimated audience of 915,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Corolla fans?
30.3% of Toyota Corolla fans are female, 69.7% are male, with an average age of 34.0 years.
Which brands do Toyota Corolla fans like most?
Toyota Corolla fans show strongest brand affinity for Peugeot 408 (65.4×), Esso (17.8×), and Toyota Yaris (26.65×) over the country average.
Where do Toyota Corolla fans live in Germany?
Toyota Corolla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,813), Bayern (reach 176,446), and Baden-Württemberg (reach 143,570). These three regions account for the largest share of the active audience.
What other brands do Toyota Corolla fans also like?
Beyond Toyota Corolla itself, the audience over-indexes on Esso (17.8×), Toyota Yaris (26.65×), Honda Jazz (33.89×), and Cadillac Escalade (31.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Corolla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.