Autocar Audience in Germany
A data profile of the people who buy, follow and care about Autocar in Germany — modelled from more than twelve digital signal sources. Autocar has an estimated audience of 97,801 people in Germany.
Autocar fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Toyota Yaris.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Toyota Yaris, Hyundai, Suzuki, with strongest over-indexing on Toyota Yaris (67.62× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Autocar fan in Germany shows strong Quality Awareness tendencies and a notable affinity for Toyota Yaris.
At a glance
The key figures that characterise the Autocar profile in Germany.
Search interest · 12-month trend
Audience demographics of Autocar
Gender split
| Metric | Value |
|---|---|
| Estimated audience size | 97,801 |
Worldwide distribution
of the worldwide Autocar audience comes from Germany.
| Country | Share |
|---|---|
| India | 21.0% |
| United Kingdom | 18.1% |
| United States | 12.3% |
Geography
Where the Autocar audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~20K | 1.55× | |
| 02 | Berlin | ~6K | 1.40× | |
| 03 | Bayern | ~20K | 1.19× | |
| 04 | Hessen | ~9K | 1.15× | |
| 05 | Bremen | <1K | 1.15× | |
| 06 | Hamburg | ~2K | 1.06× | |
| 07 | Mecklenburg-Vorpommern | ~2K | 1.01× | |
| 08 | Thüringen | ~3K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~20K | 0.98× | |
| 10 | Saarland | ~1K | 0.94× | |
| 11 | Rheinland-Pfalz | ~4K | 0.87× | |
| 12 | Sachsen-Anhalt | ~2K | 0.87× | |
| 13 | Niedersachsen | ~8K | 0.86× | |
| 14 | Brandenburg | ~3K | 0.86× | |
| 15 | Schleswig-Holstein | ~3K | 0.83× | |
| 16 | Sachsen | ~4K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Autocar audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goodwood Festival of Speed | Sports | 73.18× | ||
| 02 | Toyota Yaris | Cars & Mobility | 67.62× | ||
| 03 | Buick | Cars & Mobility | 60.64× | ||
| 04 | Hyundai i20 | Cars & Mobility | 52.05× | ||
| 05 | Toyota Corolla | Cars & Mobility | 40.69× | ||
| 06 | Hyundai i30 | Cars & Mobility | 38.04× | ||
| 07 | Automobile Dacia | Cars & Mobility | 35.11× | ||
| 08 | Hyundai Santa Fe | Cars & Mobility | 32.60× | ||
| 09 | Hyundai Tucson | Cars & Mobility | 26.57× | ||
| 10 | Suzuki | Cars & Mobility | 26.42× | ||
| 11 | Hyundai | Cars & Mobility | 24.02× | ||
| 12 | Lexus | Cars & Mobility | 22.27× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 21.27× | ||
| 14 | Peugeot | Cars & Mobility | 17.69× | ||
| 15 | Maserati | Cars & Mobility | 17.50× | ||
| 16 | Mazda | Cars & Mobility | 15.22× | ||
| 17 | Range Rover | Cars & Mobility | 15.22× | ||
| 18 | Used car | Cars & Mobility | 11.89× | ||
| 19 | Lamborghini | Cars & Mobility | 11.41× | ||
| 20 | Škoda Auto | Cars & Mobility | 10.65× |
Personality of the Autocar audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.78× | |
| Risk Appetite | THRILL | 2.18× | |
| Need for Security | CONSERVATISM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Pet Ownership | JOY | 0.63× | |
| Mindfulness | BALANCE | 0.66× |
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
See Autocar audiences in other countries
- Autocar — United States
- Autocar — United Kingdom
- Autocar — Italy
- Autocar — Spain
- Autocar — Brazil
- Autocar — France
- Autocar — Canada
- Autocar — Mexico
- Autocar — Netherlands
- Autocar — Austria
- Autocar — Belgium
- Autocar — Portugal
- Autocar — Ireland
- Autocar — Argentina
- Autocar — Sweden
- Autocar — Norway
- Autocar — Finland
- Autocar — Denmark
- Autocar — India
- Autocar — Colombia
- Autocar — Australia
- Autocar — South Africa
- Autocar — Poland
- Autocar — Malaysia
- Autocar — Switzerland
- Autocar — United Arab Emirates
- Autocar — Indonesia
- Autocar — Japan
- Autocar — South Korea
- Autocar — Saudi Arabia
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autocar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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