A data profile of the people who buy, follow and care about Autocar in Italy — modelled from more than twelve digital signal sources. Autocar has an estimated audience of 151,200 people in Italy.
Autocar has an estimated audience of 151,200 people in Italy. Top brand affinities: Porsche 928, Subito.it, Vintage car, Formula One, Phil Collins.
Top brand affinities include Porsche 928, Subito.it, Vintage car, with strongest over-indexing on Porsche 928 (43.23× the country average).
The typical Autocar fan in Italy shows strong Risk Appetite tendencies and a notable affinity for Porsche 928.
The key figures that characterise the Autocar profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 151,200 |
of the worldwide Autocar audience comes from Italy.
| Country | Share |
|---|---|
| India | 21.0% |
| United Kingdom | 18.1% |
| United States | 12.3% |
The strongest cross-interests of the Autocar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porsche 928 | Cars & Mobility | 43.23× | ||
| 02 | McLaren F1 | Sports | 10.68× | ||
| 03 | Phil Collins | Music & Radio | 5.73× | ||
| 04 | Vintage car | Cars & Mobility | 4.93× | ||
| 05 | Squash (sport) | Sports | 4.87× | ||
| 06 | TAG Heuer | Fashion & Accessoires | 4.54× | ||
| 07 | Radio-controlled car | Kids & Family | 4.10× | ||
| 08 | Motorboat | Cars & Mobility | 4.03× | ||
| 09 | Voting | Politics & Society | 3.25× | ||
| 10 | Subito.it | Shopping | 2.93× | ||
| 11 | Aston Martin | Cars & Mobility | 2.88× | ||
| 12 | Lamborghini | Cars & Mobility | 2.78× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 2.64× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 2.31× | ||
| 15 | Extreme sport | Sports | 2.13× | ||
| 16 | Solar energy | Home & Garden | 2.09× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.93× | ||
| 18 | MotoGP | Sports | 1.81× | ||
| 19 | Formula One | Sports | 1.53× | ||
| 20 | Energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.81× | |
| Family Orientation | CONSERVATISM | 1.75× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| DIY Mentality | THRILL | 0.65× | |
| Extroversion | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Autocar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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