Rascasse Audience Intelligence

Autocar Audience in United States

A data profile of the people who buy, follow and care about Autocar in United States — modelled from more than twelve digital signal sources. Autocar has an estimated audience of 546,408 people in United States.

#1122among Website / Newspaper / Magazine in United States#994in Cars & Mobility

Autocar fans in United States are concentrated in California, with strong brand affinity for Hyundai i10.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyundai i10, Petronas, Subcompact car, with strongest over-indexing on Hyundai i10 (352.05× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Autocar fan in United States shows strong Need for Security tendencies and a notable affinity for Hyundai i10.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autocar profile in United States.

Audience size
546K
in United States
Country rank
#34779
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Autocar

Fig. 02

Gender split

Demographic split for Autocar audience in United States
MetricValue
Estimated audience size546,408
Fig. 04

Worldwide distribution

12.6%

of the worldwide Autocar audience comes from United States.

Worldwide audience distribution share by country for Autocar
CountryShare
India21.5%
United Kingdom18.5%
United States12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autocar audience in United States is strongest.

Fig. 05

Top regions by affinity

Autocar fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.68×
02Indiana~10K1.31×
03California~80K1.27×
04Wisconsin~10K1.27×
05Tennessee~10K1.24×
06New Mexico~3K1.20×
07Texas~50K1.12×
08Massachusetts~10K1.12×
09Kansas~5K1.11×
10Illinois~20K1.10×
11Connecticut~6K1.09×
12Kentucky~7K1.04×
13Mississippi~5K1.04×
14Arkansas~5K1.04×
15Pennsylvania~20K1.03×
16New Jersey~10K1.03×
17Georgia~20K1.02×
18Washington~10K1.02×
19New York~30K1.01×
20North Carolina~20K1.01×
21Hawaii~2K1.00×
22Oklahoma~6K0.99×
23Nevada~5K0.99×
24South Dakota~1K0.98×
25Ohio~20K0.97×
26Virginia~10K0.97×
27Maine~2K0.97×
28Arizona~10K0.96×
29Nebraska~3K0.96×
30Alaska~1K0.96×
31Vermont<1K0.96×
32South Carolina~8K0.95×
33Rhode Island~2K0.95×
34Washington, District of Columbia~2K0.95×
35Colorado~8K0.94×
36Minnesota~7K0.94×
37Oregon~6K0.94×
38Iowa~4K0.94×
39New Hampshire~2K0.94×
40North Dakota~1K0.94×
41Florida~30K0.92×
42Missouri~8K0.92×
43Louisiana~7K0.92×
44Utah~5K0.92×
45Montana~1K0.92×
46Idaho~3K0.91×
47West Virginia~2K0.91×
48Delaware~1K0.91×
49Michigan~10K0.90×
50Maryland~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Autocar, United States
0.89×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autocar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autocar audience
#·InterestCategoryAffinity×
01Hyundai i10Cars & Mobility352.05×
02PetronasCars & Mobility351.89×
03Subcompact carCars & Mobility71.27×
04Chef BoyardeeFood & Beverages68.48×
05Holly WilloughbyMovies & TV68.15×
06Honda CityCars & Mobility50.34×
07Toaster StrudelFood & Beverages49.45×
08Honda RidgelineCars & Mobility37.08×
09Nissan VersaCars & Mobility36.41×
10Honda PilotCars & Mobility28.09×
11MonstersMovies & TV20.00×
12Finding NemoMovies & TV20.00×
13WEBstaurantStoreBusiness & Career20.00×
14Honda CivicCars & Mobility18.03×
15Hybrid electric vehicleCars & Mobility14.96×
16Jewel-OscoShopping13.89×
17Antique carCars & Mobility9.11×
18SolitaireGames7.59×
19O'Reilly Auto PartsCars & Mobility6.24×
207-ElevenShopping5.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autocar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autocar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.25×
Risk AppetiteTHRILL1.56×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autocar audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
SustainabilityBALANCE0.76×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Autocar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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