Autocar Audience in United States
Autocar has an estimated audience of 552,539 people in United States. Top brand affinities: Hyundai i10, Petronas, Subcompact car, Toaster Strudel, Honda City.
Top brand affinities include Hyundai i10, Petronas, Subcompact car, with strongest over-indexing on Hyundai i10 (248.7× the country average).
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Autocar fans
| Metric | Value |
|---|---|
| Estimated audience size | 552,539 |
Audience persona
The typical Autocar fan in United States shows strong Need for Security tendencies and a notable affinity for Hyundai i10.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai i10 | 248.7× | Cars & Mobility |
| Petronas | 376.23× | Cars & Mobility |
| Subcompact car | 73.72× | Cars & Mobility |
| Toaster Strudel | 90.82× | Food & Beverages |
| Honda City | 61.49× | Cars & Mobility |
| Honda Civic | 16.12× | Cars & Mobility |
| Chef Boyardee | 57.95× | Food & Beverages |
| Monsters | 20× | Movies & TV |
| Honda Pilot | 21.38× | Cars & Mobility |
| Lewis Hamilton | 15.35× | Sports |
| Sun Drop | 131.22× | Food & Beverages |
| WEBstaurantStore | 20× | Business & Career |
| O'Reilly Auto Parts | 6.9× | Cars & Mobility |
| Finding Nemo | 18.83× | Movies & TV |
| Honda Ridgeline | 26.49× | Cars & Mobility |
| Planet Fitness | 3.93× | Sports |
| Holly Willoughby | 64.85× | Movies & TV |
| Richard Hammond | 46.67× | Cars & Mobility |
| 7-Eleven | 4.95× | Shopping |
| Jewel-Osco | 10.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Quality Awareness | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.4% |
| United Kingdom | 18.4% |
| United States | 12.8% |
See Autocar audiences in other countries
More Cars & Mobility audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Autocar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.