Autocar Audience in United States
Autocar has an estimated audience of 552,539 people in United States. Top brand affinities: Keenan Allen, The Devil's Rejects, Manual labour, Northrop Grumman, Jesse Plemons.
Top brand affinities include Keenan Allen, The Devil's Rejects, Manual labour, with strongest over-indexing on Keenan Allen (59.24× the country average).
Category: Cars & Mobility · Type: Website / Newspaper / Magazine
Demographics of Autocar fans
| Metric | Value |
|---|---|
| Estimated audience size | 552,539 |
Audience persona
The typical Autocar fan in United States shows strong Need for Security tendencies and a notable affinity for Keenan Allen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keenan Allen | 59.24× | Sports |
| The Devil's Rejects | 64.85× | Movies & TV |
| Manual labour | 9.94× | Business & Career |
| Northrop Grumman | 7.19× | Business & Career |
| Jesse Plemons | 3.81× | Movies & TV |
| Nebraska Cornhuskers football | 3.77× | Sports |
| Apostasy in Islam | 55.25× | Politics & Society |
| Telethon | 10.46× | Movies & TV |
| Duyun | 376.23× | Travel & Leisure |
| Historic site | 3.4× | Arts & Culture |
| Arnold Palmer | 4.68× | Sports |
| Unique Gifts | 1.67× | Shopping |
| ENA (Emergency Nurses Association) | 8.26× | Health |
| Vocal harmony | 3.01× | Music & Radio |
| Cam Ward | 2.53× | Sports |
| edureka | 23.53× | Business & Career |
| Mortgage insurance | 2.83× | Business & Career |
| Urban horticulture | 2.24× | Home & Garden |
| Nipsey Hussle | 3.61× | Music & Radio |
| 3D printing | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Quality Awareness | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.38 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 21.4% |
| United Kingdom | 18.4% |
| United States | 12.8% |
See Autocar audiences in other countries
More Cars & Mobility audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Autocar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.