Nissan Versa Audience in United States

Nissan Versa logo

Nissan Versa has an estimated audience of 912,990 people in United States. 35.0% are female, 65.0% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Five Guys, Nissan Sentra, CarGurus, Nissan Murano, Renault Clio.

The average Nissan Versa fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Five Guys, Nissan Sentra, CarGurus, with strongest over-indexing on Five Guys (24.04× the country average). Demographically, the Nissan Versa audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Versa fans

Demographic split for Nissan Versa audience in United States
MetricValue
Female35.0%
Male65.0%
Average age32.7
Estimated audience size912,990

Audience persona

The typical Nissan Versa fan in United States is more male, around 32.7 years old, with strong Family Orientation tendencies and a notable affinity for Five Guys.

Top regions in United States

Top regions ranked by reach for Nissan Versa in United States
RegionReachAffinity
California113,5291.13×
Texas100,2081.28×
Florida79,6951.29×
New York46,8320.92×
Georgia34,7001.23×
Illinois33,8691.11×
Pennsylvania31,0571.01×
North Carolina30,1251.1×
Ohio27,5830.98×
New Jersey24,6091.06×
Virginia24,3521.1×
Tennessee24,3081.33×
Arizona21,5031.15×
Washington19,8951.09×
Michigan18,9320.79×
Maryland17,1191.09×
Missouri16,9531.15×
Indiana16,7211×
Massachusetts16,5250.92×
Louisiana15,8371.35×
Alabama14,0051.1×
South Carolina13,8371.01×
Colorado12,7040.88×
Kentucky12,5941.1×
Oklahoma11,4281.13×
Wisconsin10,8290.79×
Nevada10,6781.21×
Mississippi10,0711.34×
Oregon9,8720.94×
Minnesota9,7180.74×
Connecticut9,0220.99×
Arkansas8,6911.16×
Utah7,4600.91×
Kansas6,8640.95×
Hawaii5,9571.52×
Iowa5,8620.78×
New Mexico4,9751.09×
West Virginia4,7901.13×
Nebraska4,1890.91×
Idaho3,9950.87×
Maine3,2330.99×
New Hampshire3,0520.85×
Washington, District of Columbia2,3860.87×
Rhode Island2,2860.79×
Delaware2,1840.87×
Montana1,6730.66×
Alaska1,4390.74×
South Dakota1,2770.61×
North Dakota1,2580.67×
Vermont1,1550.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Versa audience
BrandAffinityCategory
Five Guys24.04×Food & Beverages
Nissan Sentra63.78×Cars & Mobility
CarGurus14.49×Cars & Mobility
Nissan Murano44.62×Cars & Mobility
Renault Clio79.05×Cars & Mobility
Nissan Altima23.42×Cars & Mobility
Muv-Luv149.25×Games
Coupé12.45×Cars & Mobility
Bob Evans (musician)10.37×Music & Radio
Hellcats15.75×Movies & TV
Peugeot 20879.03×Cars & Mobility
FOX 2 Detroit20×Movies & TV
CarMax5.49×Cars & Mobility
Torque10.7×Business & Career
Mazda Cosmo89.55×Cars & Mobility
Supercharger13.16×Cars & Mobility
Lexus GX20.18×Cars & Mobility
Autocar36.41×Cars & Mobility
Vehicle audio17.89×Cars & Mobility
Law school15.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Versa audience
TraitClusterScore
Family OrientationCONSERVATISM3.92
Quality AwarenessPREMIUM1.85
Luxury OrientationPREMIUM1.33
Need for SecurityCONSERVATISM1.19
Risk AppetiteTHRILL1.15
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Nissan Versa
CountryShare
Mexico23.4%
United States21.6%
Brazil20.0%

See Nissan Versa audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Versa have in United States?

Nissan Versa has an estimated audience of 912,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan Versa fans?

35.0% of Nissan Versa fans are female, 65.0% are male, with an average age of 32.7 years.

Which brands do Nissan Versa fans like most?

Nissan Versa fans show strongest brand affinity for Five Guys (24.04×), Nissan Sentra (63.78×), and CarGurus (14.49×) over the country average.

Where do Nissan Versa fans live in United States?

Nissan Versa fans in United States are most concentrated in California (reach 113,529), Texas (reach 100,208), and Florida (reach 79,695). These three regions account for the largest share of the active audience.

What other brands do Nissan Versa fans also like?

Beyond Nissan Versa itself, the audience over-indexes on Nissan Sentra (63.78×), CarGurus (14.49×), Nissan Murano (44.62×), and Renault Clio (79.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Versa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.