Rascasse Audience Intelligence

Nissan Versa Audience in United States

A data profile of the people who buy, follow and care about Nissan Versa in United States — modelled from more than twelve digital signal sources. Nissan Versa has an estimated audience of 890,153 people in United States.

#189among Car type in United States#196among Car Model in United States#779in Cars & Mobility

The average Nissan Versa fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Five Guys, Nissan Sentra, CarGurus, with strongest over-indexing on Five Guys (24.04× the country average).

Demographically, the Nissan Versa audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Versa fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Five Guys.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Versa profile in United States.

Audience size
890K
in United States
Gender
35.0%♀
65.0% male
Age
32.7
average years
Country rank
#25579
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Versa fans

35.0% are female, 65.0% are male, average age 32.7.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Nissan Versa audience in United States
MetricValue
Female35.0%
Male65.0%
Average age32.7
Estimated audience size890,153
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Nissan Versa audience in United States
Age bracketShare%
16-1941%
20-2919%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Nissan Versa audience comes from United States.

Worldwide audience distribution share by country for Nissan Versa
CountryShare
Mexico23.8%
United States20.8%
Brazil19.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Versa audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Versa fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.50×
02Louisiana~20K1.38×
03Mississippi~10K1.37×
04Tennessee~20K1.31×
05Texas~100K1.26×
06Florida~80K1.22×
07Arkansas~9K1.22×
08West Virginia~5K1.20×
09Georgia~30K1.19×
10Nevada~10K1.17×
11Missouri~20K1.16×
12Alabama~10K1.16×
13Arizona~20K1.13×
14Kentucky~10K1.13×
15Oklahoma~10K1.12×
16New Mexico~5K1.11×
17North Carolina~30K1.10×
18California~100K1.07×
19Illinois~30K1.07×
20Virginia~20K1.07×
21Maryland~20K1.05×
22South Carolina~10K1.02×
23Washington~20K1.01×
24Indiana~20K1.00×
25New Jersey~20K0.99×
26Pennsylvania~30K0.98×
27Ohio~30K0.96×
28Connecticut~9K0.96×
29Maine~3K0.95×
30Kansas~7K0.94×
31Delaware~2K0.94×
32Nebraska~4K0.93×
33Oregon~10K0.92×
34Utah~7K0.90×
35New York~40K0.88×
36Massachusetts~20K0.88×
37Idaho~4K0.88×
38Washington, District of Columbia~2K0.87×
39Alaska~2K0.86×
40New Hampshire~3K0.85×
41Colorado~10K0.84×
42Rhode Island~2K0.82×
43Vermont~1K0.81×
44Wisconsin~10K0.80×
45Iowa~6K0.80×
46Michigan~20K0.78×
47North Dakota~1K0.77×
48Minnesota~10K0.74×
49Montana~2K0.74×
50South Dakota~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Nissan Versa, United States
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Versa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Versa audience
#·InterestCategoryAffinity×
01Muv-LuvGames149.25×
02Mazda CosmoCars & Mobility89.55×
03Renault ClioCars & Mobility79.05×
04Peugeot 208Cars & Mobility79.03×
05Nissan SentraCars & Mobility63.78×
06Nissan MuranoCars & Mobility44.62×
07AutocarCars & Mobility36.41×
08Five GuysFood & Beverages24.04×
09Lexus GXCars & Mobility20.18×
10FOX 2 DetroitMovies & TV20.00×
11Vehicle audioCars & Mobility17.89×
12Tax return (United States)Business & Career15.77×
13HellcatsMovies & TV15.75×
14Law schoolBusiness & Career15.13×
15CarGurusCars & Mobility14.49×
16SuperchargerCars & Mobility13.16×
17CoupéCars & Mobility12.45×
18TorqueBusiness & Career10.70×
19Bob Evans (musician)Music & Radio10.37×
20CarMaxCars & Mobility5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Versa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Versa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.00×
Family OrientationCONSERVATISM1.47×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Versa audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
MindfulnessBALANCE0.77×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Versa have in United States?

Nissan Versa has an estimated audience of 890,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan Versa fans?

35.0% of Nissan Versa fans are female, 65.0% are male, with an average age of 32.7 years.

03

Which brands do Nissan Versa fans like most?

Nissan Versa fans show strongest brand affinity for Five Guys (24.04×), Nissan Sentra (63.78×), and CarGurus (14.49×) over the country average.

04

Where do Nissan Versa fans live in United States?

Nissan Versa fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Versa fans also like?

Beyond Nissan Versa itself, the audience over-indexes on Nissan Sentra (63.78×), CarGurus (14.49×), Nissan Murano (44.62×), and Renault Clio (79.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Nissan Versa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Versa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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