Rascasse Audience Intelligence

Tax return (United States) Audience in United States

Name: Tax return (United States) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tax return (United States) in United States — modelled from more than twelve digital signal sources. Tax return (United States) has an estimated audience of 2,674,160 people in United States.

#5429among Topic in United States #905in Business & Career

The average Tax return (United States) fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include H&R Block, TurboTax, Škoda Auto, with strongest over-indexing on H&R Block (14.84× the country average).

Demographically, the Tax return (United States) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tax return (United States) fan in United States is balanced, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for H&R Block.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tax return (United States) profile in United States.

Audience size

2.7M

in United States

Gender

50.1%♀

49.9% male

Age

39.4

average years

Country rank

#11299

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tax return (United States) fans

50.1% are female, 49.9% are male, average age 39.4.

Fig. 02

Gender split

50.1%

Female

49.9%

Male

Demographic split for Tax return (United States) audience in United States
Metric	Value
Female	50.1%
Male	49.9%
Average age	39.4
Estimated audience size	2,674,160

Fig. 03

Age distribution

Age distribution of the Tax return (United States) audience in United States
Age bracket	Share	%
16-19		21%
20-29		17%
30-39		20%
40-49		20%
50+		22%

Fig. 04

Worldwide distribution

58.7%

of the worldwide Tax return (United States) audience comes from United States.

Worldwide audience distribution share by country for Tax return (United States)
Country	Share
United States	58.7%
Germany	11.3%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tax return (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

Tax return (United States) fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~300K	1.42×
02	Virginia	~90K	1.42×
03	Texas	~300K	1.36×
04	New York	~200K	1.28×
05	Hawaii	~10K	1.22×
06	Washington	~60K	1.18×
07	Alaska	~7K	1.18×
08	New Jersey	~80K	1.15×
09	California	~300K	1.12×
10	Louisiana	~40K	1.11×
11	Georgia	~90K	1.10×
12	Nevada	~30K	1.10×
13	South Dakota	~7K	1.09×
14	Arkansas	~20K	1.07×
15	Massachusetts	~60K	1.05×
16	Mississippi	~20K	1.05×
17	North Dakota	~6K	1.05×
18	Washington, District of Columbia	~8K	1.04×
19	Tennessee	~50K	1.02×
20	Illinois	~90K	1.00×
21	Maryland	~50K	1.00×
22	Oklahoma	~30K	1.00×
23	Pennsylvania	~90K	0.97×
24	Kentucky	~30K	0.97×
25	North Carolina	~80K	0.96×
26	Indiana	~50K	0.96×
27	Missouri	~40K	0.96×
28	Alabama	~40K	0.96×
29	Michigan	~70K	0.95×
30	Connecticut	~30K	0.95×
31	Nebraska	~10K	0.95×
32	West Virginia	~10K	0.95×
33	South Carolina	~40K	0.94×
34	Ohio	~80K	0.93×
35	Idaho	~10K	0.93×
36	Kansas	~20K	0.92×
37	Minnesota	~30K	0.91×
38	Maine	~9K	0.90×
39	Arizona	~50K	0.89×
40	Colorado	~40K	0.89×
41	Iowa	~20K	0.89×
42	Rhode Island	~8K	0.89×
43	Montana	~7K	0.89×
44	New Mexico	~10K	0.88×
45	New Hampshire	~9K	0.88×
46	Wisconsin	~30K	0.87×
47	Delaware	~6K	0.87×
48	Utah	~20K	0.86×
49	Oregon	~30K	0.83×
50	Vermont	~4K	0.82×

Affinity by region — Tax return (United States), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tax return (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tax return (United States) audience
#	Interest	Category	×
01	Škoda Auto	Cars & Mobility	15.77×
02	TaxACT	Technology & Electronics	15.77×
03	Nissan Versa	Cars & Mobility	15.77×
04	H&R Block	Business & Career	14.84×
05	TurboTax	Business & Career	6.03×
06	Sustainable energy	Home & Garden	4.50×
07	Retail banking	Business & Career	4.09×
08	Online banking	Business & Career	3.68×
09	Renewable energy	Business & Career	3.64×
10	Citibank	Business & Career	3.24×
11	FedEx	Business & Career	2.94×
12	Innovation	Business & Career	2.72×
13	Mortgage loans	Business & Career	2.56×
14	Vehicle insurance	Cars & Mobility	2.41×
15	Solar energy	Home & Garden	2.37×
16	Credit (finance)	Business & Career	2.29×
17	The UPS Store	Shopping	1.93×
18	Pizza Hut	Food & Beverages	1.81×
19	McDonald's	Food & Beverages	1.69×
20	Airbnb	Travel & Leisure	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tax return (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tax return (United States) audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.47×
Career Orientation	POWER	1.87×
Patriotism	CONSERVATISM	1.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tax return (United States) audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.71×
Pet Ownership	JOY	0.76×
Healthy Lifestyle	BALANCE	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tax return (United States) have in United States?

Tax return (United States) has an estimated audience of 2,674,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Tax return (United States) fans?

50.1% of Tax return (United States) fans are female, 49.9% are male, with an average age of 39.4 years.

Which brands do Tax return (United States) fans like most?

Tax return (United States) fans show strongest brand affinity for H&R Block (14.84×), TurboTax (6.03×), and Škoda Auto (15.77×) over the country average.

Where do Tax return (United States) fans live in United States?

Tax return (United States) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Tax return (United States) fans also like?

Beyond Tax return (United States) itself, the audience over-indexes on TurboTax (6.03×), Škoda Auto (15.77×), TaxACT (15.77×), and Sustainable energy (4.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tax return (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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