Tax return (United States) Audience in United States

Tax return (United States) logo

Tax return (United States) has an estimated audience of 2,674,160 people in United States. 50.1% are female, 49.9% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Israel.

The average Tax return (United States) fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tax return (United States) audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Tax return (United States) fans

Demographic split for Tax return (United States) audience in United States
MetricValue
Female50.1%
Male49.9%
Average age39.4
Estimated audience size2,674,160

Audience persona

The typical Tax return (United States) fan in United States is balanced, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tax return (United States) in United States
RegionReachAffinity
California347,9701.18×
Texas326,6441.42×
Florida227,9501.26×
New York214,5741.44×
Georgia102,1011.24×
Illinois95,5831.07×
Pennsylvania95,4711.06×
New Jersey87,5211.29×
North Carolina82,7131.03×
Ohio77,4980.94×
Washington69,4831.3×
Virginia67,5321.04×
Michigan66,0430.94×
Tennessee59,7331.11×
Massachusetts58,2771.11×
Arizona50,0520.92×
Maryland48,3711.05×
Indiana47,4280.97×
Missouri42,8220.99×
Colorado38,8040.92×
South Carolina38,1960.95×
Louisiana36,0551.05×
Alabama35,2990.94×
Minnesota35,0710.92×
Wisconsin33,9740.84×
Nevada30,2731.17×
Kentucky30,1180.9×
Oklahoma29,3110.99×
Connecticut27,2191.01×
Oregon26,2690.86×
Mississippi24,3981.11×
Arkansas23,6471.07×
Utah21,3500.89×
Kansas19,7450.94×
Iowa19,4280.88×
Hawaii14,5681.27×
Nebraska12,2880.92×
New Mexico11,6460.87×
Idaho11,3810.85×
West Virginia9,7710.78×
New Hampshire8,8600.84×
Washington, District of Columbia8,7221.09×
Rhode Island7,9830.94×
Maine7,5810.79×
South Dakota6,1981×
Delaware6,0350.82×
Alaska6,0051.05×
Montana5,5910.75×
North Dakota4,8930.89×
Vermont3,2480.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tax return (United States) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵8.9×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Israel2.29×Travel & Leisure
The Historian16.48×Literature
Vocal harmony4.02×Music & Radio
Jesse Plemons2.69×Movies & TV
Eurail16.57×Cars & Mobility
Governor of Michigan5.54×Politics & Society
Mangaka3.03×Literature
Jeep Wagoneer3.71×Cars & Mobility
Wikia2.14×Internet & Social Media
Historic site2.63×Arts & Culture
Parral, Chihuahua9.05×Travel & Leisure
Monogram2.21×Home & Garden
El Paso County, Colorado7.24×Travel & Leisure
Grinch2.25×Movies & TV
Goop2.96×Internet & Social Media
Kendra Scott1.57×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tax return (United States) audience
TraitClusterScore
Family OrientationCONSERVATISM2.05
Need for SecurityCONSERVATISM1.63
Career OrientationPOWER1.56
Quality AwarenessPREMIUM1.42
Price SensitivityPREMIUM1.37
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Tax return (United States)
CountryShare
United States58.8%
Germany11.3%
United Kingdom4.5%

See Tax return (United States) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Tax return (United States) have in United States?

Tax return (United States) has an estimated audience of 2,674,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Tax return (United States) fans?

50.1% of Tax return (United States) fans are female, 49.9% are male, with an average age of 39.4 years.

Which brands do Tax return (United States) fans like most?

Tax return (United States) fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (8.9×), and Mathcore (18.06×) over the country average.

Where do Tax return (United States) fans live in United States?

Tax return (United States) fans in United States are most concentrated in California (reach 347,970), Texas (reach 326,644), and Florida (reach 227,950). These three regions account for the largest share of the active audience.

What other brands do Tax return (United States) fans also like?

Beyond Tax return (United States) itself, the audience over-indexes on Lulu 黃路梓茵 (8.9×), Mathcore (18.06×), Google Home (11.66×), and Israel (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tax return (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.