TaxACT Audience in United States

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TaxACT has an estimated audience of 2,080,291 people in United States. 53.7% are female, 46.3% are male, average age 41.3. Top regions: Texas, Florida, California. Top brand affinities: OneDrive, H&R Block, The UPS Store, Jackson Hewitt, Lending Club.

The average TaxACT fan in United States is 41.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include OneDrive, H&R Block, The UPS Store, with strongest over-indexing on OneDrive (22.01× the country average). Demographically, the TaxACT audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of TaxACT fans

Demographic split for TaxACT audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.3
Estimated audience size2,080,291

Audience persona

The typical TaxACT fan in United States is balanced, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for OneDrive.

Top regions in United States

Top regions ranked by reach for TaxACT in United States
RegionReachAffinity
Texas209,9771.17×
Florida148,5901.06×
California147,6610.65×
Georgia88,2951.38×
New York79,2670.68×
Ohio72,9741.14×
Illinois71,3691.03×
North Carolina66,9191.07×
Pennsylvania63,2330.9×
Michigan59,3401.09×
Tennessee57,8361.39×
Virginia45,7730.9×
Indiana44,1041.16×
Alabama41,3481.42×
Missouri40,2541.2×
Louisiana39,8721.49×
Wisconsin37,3111.19×
Arizona36,4080.86×
New Jersey36,0000.68×
Washington35,7570.86×
South Carolina35,0561.12×
Minnesota32,4771.09×
Maryland32,1110.9×
Oklahoma31,4371.36×
Colorado29,6950.91×
Mississippi29,3161.71×
Kentucky28,8521.11×
Massachusetts26,9550.66×
Arkansas23,2251.36×
Iowa19,8521.16×
Oregon19,7440.83×
Nevada18,9410.94×
Kansas16,5441.01×
Connecticut15,7510.75×
Utah15,0560.81×
West Virginia14,2881.47×
New Mexico11,2881.08×
Idaho10,3140.99×
Nebraska9,2550.89×
Maine6,6240.89×
New Hampshire6,3410.77×
Hawaii5,6220.63×
Delaware4,9710.87×
Montana4,8920.85×
South Dakota4,3950.91×
Rhode Island4,1510.63×
Washington, District of Columbia3,9480.63×
North Dakota3,6570.86×
Vermont3,5080.96×
Alaska3,2420.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TaxACT audience
BrandAffinityCategory
OneDrive22.01×Technology & Electronics
H&R Block17.55×Business & Career
The UPS Store5.6×Shopping
Jackson Hewitt20.69×Business & Career
Lending Club21.14×Business & Career
Antony Starr20.38×Movies & TV
Tax return (United States)15.77×Business & Career
GEICO5.7×Business & Career
Paperless Post17.48×Shopping
Tax reform30.06×Politics & Society
LibreOffice32.48×Technology & Electronics
Liberty Tax Service36.33×Business & Career
Blueprint9.01×Technology & Electronics
TurboTax4.81×Business & Career
AutoZone2.65×Cars & Mobility
Home2 Suites by Hilton13.12×Travel & Leisure
Blackbaud15.6×Technology & Electronics
Ethnic groups4.1×Politics & Society
Stamps.com26.67×Shopping
Freddie Mac18.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TaxACT audience
TraitClusterScore
Family OrientationCONSERVATISM1.61
Career OrientationPOWER1.6
Need for SecurityCONSERVATISM1.44
Price SensitivityPREMIUM1.44
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for TaxACT
CountryShare
United States92.6%
Canada1.9%
China1.1%

See TaxACT audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does TaxACT have in United States?

TaxACT has an estimated audience of 2,080,291 people in United States, concentrated in Texas and Florida.

What is the gender split and age of TaxACT fans?

53.7% of TaxACT fans are female, 46.3% are male, with an average age of 41.3 years.

Which brands do TaxACT fans like most?

TaxACT fans show strongest brand affinity for OneDrive (22.01×), H&R Block (17.55×), and The UPS Store (5.6×) over the country average.

Where do TaxACT fans live in United States?

TaxACT fans in United States are most concentrated in Texas (reach 209,977), Florida (reach 148,590), and California (reach 147,661). These three regions account for the largest share of the active audience.

What other brands do TaxACT fans also like?

Beyond TaxACT itself, the audience over-indexes on H&R Block (17.55×), The UPS Store (5.6×), Jackson Hewitt (20.69×), and Lending Club (21.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TaxACT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.