Rascasse Audience Intelligence

TaxACT Target Market in United States

A data profile of the people who buy, follow and care about TaxACT in United States — modelled from more than twelve digital signal sources. TaxACT has an estimated audience of 2,101,776 people in United States.

#1401among Brand in United States#504in Technology & Electronics

The average TaxACT fan in United States is 41.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include OneDrive, H&R Block, The UPS Store, with strongest over-indexing on OneDrive (22.01× the country average).

Demographically, the TaxACT audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TaxACT fan in United States is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for OneDrive.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TaxACT profile in United States.

Audience size
2.1M
in United States
Gender
53.7%♀
46.3% male
Age
41.3
average years
Country rank
#13703
Brand in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TaxACT

53.7% are female, 46.3% are male, average age 41.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for TaxACT audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.3
Estimated audience size2,101,776
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the TaxACT audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3920%
40-4919%
50+26%
Fig. 04

Worldwide distribution

92.6%

of the worldwide TaxACT audience comes from United States.

Worldwide audience distribution share by country for TaxACT
CountryShare
United States92.6%
Canada1.9%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TaxACT audience in United States is strongest.

Fig. 05

Top regions by affinity

TaxACT customers by region in United States
#RegionReachAffinity×
01Mississippi~30K1.62×
02West Virginia~10K1.55×
03Tennessee~60K1.39×
04Louisiana~40K1.39×
05Oklahoma~30K1.39×
06Arkansas~20K1.39×
07Alabama~40K1.30×
08Georgia~80K1.23×
09Missouri~40K1.22×
10Iowa~20K1.22×
11Wisconsin~40K1.19×
12New Mexico~10K1.16×
13South Carolina~40K1.13×
14Kentucky~30K1.12×
15Vermont~4K1.11×
16Ohio~70K1.10×
17Indiana~40K1.10×
18Texas~200K1.09×
19Idaho~10K1.08×
20Minnesota~30K1.06×
21North Carolina~60K1.04×
22Kansas~20K1.04×
23South Dakota~5K1.04×
24Florida~100K1.02×
25Maine~7K0.99×
26Michigan~50K0.98×
27North Dakota~4K0.98×
28Nebraska~10K0.93×
29Montana~5K0.93×
30Illinois~60K0.91×
31Washington~40K0.90×
32New Hampshire~7K0.90×
33Delaware~5K0.90×
34Maryland~30K0.89×
35Nevada~20K0.89×
36Pennsylvania~60K0.88×
37Virginia~40K0.88×
38Oregon~20K0.88×
39Colorado~30K0.87×
40Utah~20K0.85×
41Arizona~30K0.82×
42Alaska~4K0.82×
43Connecticut~20K0.73×
44Rhode Island~5K0.68×
45Massachusetts~30K0.66×
46Hawaii~6K0.66×
47Washington, District of Columbia~4K0.63×
48New York~70K0.62×
49New Jersey~30K0.61×
50California~100K0.58×
Fig. 06

Affinity by region

Affinity by region — TaxACT, United States
0.58×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TaxACT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TaxACT audience
#·InterestCategoryAffinity×
01Liberty Tax ServiceBusiness & Career36.33×
02LibreOfficeTechnology & Electronics32.48×
03Tax reformPolitics & Society30.06×
04OneDriveTechnology & Electronics22.01×
05Lending ClubBusiness & Career21.14×
06Jackson HewittBusiness & Career20.69×
07Antony StarrMovies & TV20.38×
08Laz AlonsoMovies & TV20.38×
09Freddie MacBusiness & Career18.21×
10H&R BlockBusiness & Career17.55×
11Paperless PostShopping17.48×
12Tax return (United States)Business & Career15.77×
13BlackbaudTechnology & Electronics15.60×
14Home2 Suites by HiltonTravel & Leisure13.12×
15BlueprintTechnology & Electronics9.01×
16GEICOBusiness & Career5.70×
17The UPS StoreShopping5.60×
18TurboTaxBusiness & Career4.81×
19Ethnic groupsPolitics & Society4.10×
20AutoZoneCars & Mobility2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TaxACT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TaxACT audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.55×
Need for SecurityCONSERVATISM1.48×
Healthy LifestyleBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TaxACT audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Sports ActivityPOWER1.01×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TaxACT's target market in United States?

TaxACT's target market in United States covers an estimated 2,101,776 people, concentrated in Texas and Florida.

02

What is the gender split and age of TaxACT customers?

53.7% of the TaxACT audience are female, 46.3% are male, with an average age of 41.3 years.

03

Which brands do TaxACT fans like most?

TaxACT fans show strongest brand affinity for OneDrive (22.01×), H&R Block (17.55×), and The UPS Store (5.6×) over the country average.

04

Where do TaxACT fans live in United States?

TaxACT fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TaxACT fans also like?

Beyond TaxACT itself, the audience over-indexes on H&R Block (17.55×), The UPS Store (5.6×), Antony Starr (20.38×), and Jackson Hewitt (20.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TaxACT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TaxACT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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