Ethnic groups Audience in United States
Ethnic groups has an estimated audience of 20,044,591 people in United States. 52.7% are female, 47.3% are male, average age 41.4. Top brand affinities: Google Maps, Indeed.com, Capital One, Drudge Report, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (5.65× the country average). Demographically, the Ethnic groups audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Ethnic groups fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.4 |
| Estimated audience size | 20,044,591 |
Audience persona
The typical Ethnic groups fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.65× | Internet & Social Media |
| Indeed.com | 3.88× | Business & Career |
| Capital One | 3.51× | Business & Career |
| Drudge Report | 5.09× | Sports |
| Enterprise Rent-A-Car | 3.77× | Cars & Mobility |
| Beetlejuice | 2.83× | Movies & TV |
| Mongolia | 5.65× | Travel & Leisure |
| Google News | 3.26× | News |
| Fox News Channel | 1.58× | Movies & TV |
| CarGurus | 3.11× | Cars & Mobility |
| H&R Block | 4.48× | Business & Career |
| DuckDuckGo | 4.25× | Internet & Social Media |
| Singer-songwriter | 1.89× | Music & Radio |
| Planet Fitness | 1.78× | Sports |
| New York Post | 2.99× | News |
| JD Sports | 5.65× | Shopping |
| Circle K | 3.08× | Shopping |
| Politico | 4.01× | Politics & Society |
| Diane Keaton | 2.65× | Movies & TV |
| Apple Store | 3.36× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Spirituality | BALANCE | 1.32 |
| Need for Security | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.23 |
| Community Orientation | OPEN | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
See Ethnic groups audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.