Rascasse Audience Intelligence

Ethnic groups Audience in United States

A data profile of the people who buy, follow and care about Ethnic groups in United States — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 20,044,591 people in United States.

#1131among Topic in United States#95in Politics & Society

The average Ethnic groups fan in United States is 41.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Top brand affinities include Google Maps, Drudge Report, Mongolia, with strongest over-indexing on Google Maps (5.6× the country average).

Demographically, the Ethnic groups audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ethnic groups fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethnic groups profile in United States.

Audience size
20M
in United States
Gender
52.7%♀
47.3% male
Age
41.4
average years
Country rank
#1648
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethnic groups fans

52.7% are female, 47.3% are male, average age 41.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Ethnic groups audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.4
Estimated audience size20,044,591
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Ethnic groups audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Ethnic groups audience comes from United States.

Worldwide audience distribution share by country for Ethnic groups
CountryShare
United States20.0%
India8.3%
Vietnam4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ethnic groups audience in United States is strongest.

Fig. 05

Top regions by affinity

Ethnic groups fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~3M4.48×
02Texas~3.5M2.04×
03Oklahoma~400K1.71×
04Indiana~600K1.57×
05South Carolina~400K1.31×
06Alabama~300K1.19×
07Nebraska~100K1.17×
08Kansas~200K1.15×
09Louisiana~300K1.14×
10Minnesota~300K1.11×
11Mississippi~200K1.10×
12Connecticut~200K1.07×
13Iowa~200K1.05×
14North Dakota~40K1.05×
15Rhode Island~70K1.04×
16South Dakota~50K1.02×
17Ohio~600K0.99×
18New Mexico~100K0.99×
19Hawaii~80K0.99×
20Kentucky~200K0.97×
21Pennsylvania~700K0.96×
22Michigan~500K0.95×
23Illinois~600K0.94×
24Maryland~300K0.94×
25Montana~50K0.94×
26Alaska~40K0.94×
27Vermont~30K0.93×
28Wisconsin~300K0.92×
29Arkansas~200K0.92×
30Delaware~50K0.92×
31North Carolina~500K0.90×
32Missouri~300K0.90×
33Virginia~400K0.88×
34West Virginia~80K0.88×
35Idaho~90K0.87×
36New Hampshire~70K0.87×
37Maine~60K0.87×
38Washington, District of Columbia~50K0.85×
39Washington~300K0.81×
40Nevada~200K0.81×
41California~2M0.80×
42Tennessee~300K0.79×
43Colorado~200K0.78×
44Massachusetts~300K0.77×
45Oregon~200K0.77×
46Utah~100K0.77×
47New Jersey~400K0.76×
48New York~800K0.74×
49Arizona~300K0.72×
50Florida~800K0.59×
Fig. 06

Affinity by region

Affinity by region — Ethnic groups, United States
0.59×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethnic groups audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure5.65×
02Google MapsInternet & Social Media5.60×
03JumanjiMovies & TV5.57×
04Czech RepublicTravel & Leisure5.20×
05Drudge ReportSports4.88×
06North KoreaTravel & Leisure4.81×
07PoliticoPolitics & Society4.44×
08H&R BlockBusiness & Career4.03×
09New York PostNews3.31×
10Web serverTechnology & Electronics2.72×
11Real propertyHome & Garden2.08×
12OtakuLiterature2.06×
13Ace HardwareHome & Garden1.81×
14GeneticsKids & Family1.74×
15High schoolBusiness & Career1.60×
16RadioTechnology & Electronics1.59×
17DentistryBusiness & Career1.59×
18TraditionPolitics & Society1.57×
19ThanksgivingKids & Family1.55×
20Britney SpearsMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethnic groups audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ethnic groups audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
SpiritualityBALANCE1.41×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ethnic groups audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ethnic groups have in United States?

Ethnic groups has an estimated audience of 20,044,591 people in United States, concentrated in Texas and Georgia.

02

What is the gender split and age of Ethnic groups fans?

52.7% of Ethnic groups fans are female, 47.3% are male, with an average age of 41.4 years.

03

Which brands do Ethnic groups fans like most?

Ethnic groups fans show strongest brand affinity for Google Maps (5.6×), Drudge Report (4.88×), and Mongolia (5.65×) over the country average.

04

Where do Ethnic groups fans live in United States?

Ethnic groups fans in United States are most concentrated in Texas (reach ~3.5M), Georgia (reach ~3M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Ethnic groups fans also like?

Beyond Ethnic groups itself, the audience over-indexes on Drudge Report (4.88×), Mongolia (5.65×), New York Post (3.31×), and Politico (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Ethnic groups audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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