Ethnic groups Audience in United States
Ethnic groups has an estimated audience of 20,044,591 people in United States. 52.7% are female, 47.3% are male, average age 41.4. Top brand affinities: Lulu 黃路梓茵, Historic site, Nationality, 3D printing, JDSU.
Top brand affinities include Lulu 黃路梓茵, Historic site, Nationality, with strongest over-indexing on Lulu 黃路梓茵 (5.65× the country average). Demographically, the Ethnic groups audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Ethnic groups fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 41.4 |
| Estimated audience size | 20,044,591 |
Audience persona
The typical Ethnic groups fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 5.65× | Movies & TV |
| Historic site | 5.65× | Arts & Culture |
| Nationality | 1.73× | Politics & Society |
| 3D printing | 1.54× | Technology & Electronics |
| JDSU | 1.82× | Business & Career |
| Governor of Michigan | 4.33× | Politics & Society |
| Nebraska Cornhuskers football | 2.01× | Sports |
| Canis | 5.61× | Pets & Animals |
| Kendra Scott | 1.62× | Fashion & Accessoires |
| Urban horticulture | 1.75× | Home & Garden |
| Wikia | 1.65× | Internet & Social Media |
| Home staging | 2.47× | Home & Garden |
| Pantsuit | 4.65× | Fashion & Accessoires |
| Cam Ward | 1.69× | Sports |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| Goop | 2.27× | Internet & Social Media |
| TeachHUB | 1.69× | Business & Career |
| Hibachi | 3.26× | Food & Beverages |
| Vocal harmony | 1.84× | Music & Radio |
| Keeper (password manager) | 2.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Spirituality | BALANCE | 1.32 |
| Need for Security | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.23 |
| Community Orientation | OPEN | 1.13 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
See Ethnic groups audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.