A data profile of the people who buy, follow and care about Ethnic groups in United Kingdom — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 3,034,696 people in United Kingdom.
The average Ethnic groups fan in United Kingdom is 41.3 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Political science, Flightradar24, with strongest over-indexing on Wikipedia (6.97× the country average).
Demographically, the Ethnic groups audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Ethnic groups fan in United Kingdom is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ethnic groups profile in United Kingdom.
53.3% are female, 46.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.3 |
| Estimated audience size | 3,034,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Ethnic groups audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
Where the Ethnic groups audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.29× | |
| 02 | North East | ~100K | 1.13× | |
| 03 | Yorkshire and the Humber | ~300K | 1.12× | |
| 04 | South East | ~400K | 0.98× | |
| 05 | East of England | ~300K | 0.97× | |
| 06 | South West | ~200K | 0.95× | |
| 07 | East Midlands | ~200K | 0.93× | |
| 08 | North West | ~300K | 0.79× |
The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 7.19× | ||
| 02 | Anna Faris | Movies & TV | 7.19× | ||
| 03 | Wikipedia | Internet & Social Media | 6.97× | ||
| 04 | Political science | Business & Career | 4.71× | ||
| 05 | Alexandra Daddario | Movies & TV | 4.37× | ||
| 06 | Country rap | Music & Radio | 4.23× | ||
| 07 | Sketch comedy | Movies & TV | 4.12× | ||
| 08 | Adoption | Kids & Family | 3.45× | ||
| 09 | Risk management | Business & Career | 3.35× | ||
| 10 | Pandora | Fashion & Accessoires | 3.16× | ||
| 11 | Satire | Literature | 3.11× | ||
| 12 | Esso | Cars & Mobility | 2.71× | ||
| 13 | Refrigerator | Home & Garden | 2.21× | ||
| 14 | Hobby | Home & Garden | 2.14× | ||
| 15 | Betfair | Games | 2.14× | ||
| 16 | Internet & Social Media | 2.05× | |||
| 17 | William Hill (bookmaker) | Games | 1.93× | ||
| 18 | Politics | Politics & Society | 1.84× | ||
| 19 | Local news | News | 1.80× | ||
| 20 | Distilled beverage | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.58× | |
| Patriotism | CONSERVATISM | 1.56× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.81× |
Ethnic groups has an estimated audience of 3,034,696 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
53.3% of Ethnic groups fans are female, 46.7% are male, with an average age of 41.3 years.
Ethnic groups fans show strongest brand affinity for Wikipedia (6.97×), Political science (4.71×), and Flightradar24 (7.19×) over the country average.
Ethnic groups fans in United Kingdom are most concentrated in South East (reach ~400K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ethnic groups itself, the audience over-indexes on Political science (4.71×), Flightradar24 (7.19×), Hobby (2.14×), and Satire (3.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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