A data profile of the people who buy, follow and care about Ethnic groups in Brazil — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 4,785,335 people in Brazil.
Ethnic groups has an estimated audience of 4,785,335 people in Brazil. 56.6% are female, 43.4% are male, average age 35.5. Top brand affinities: Instagram, Rock music, Country music, Pop music, Medicine.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.68× the country average).
Demographically, the Ethnic groups audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Ethnic groups fan in Brazil is more female, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Ethnic groups profile in Brazil.
56.6% are female, 43.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 35.5 |
| Estimated audience size | 4,785,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Ethnic groups audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spanish language | Politics & Society | 2.52× | ||
| 02 | Public transport | Cars & Mobility | 1.93× | ||
| 03 | Anne Hathaway | Movies & TV | 1.90× | ||
| 04 | Rock music | Music & Radio | 1.88× | ||
| 05 | Pop music | Music & Radio | 1.78× | ||
| 06 | Country music | Music & Radio | 1.76× | ||
| 07 | Hip hop music | Music & Radio | 1.73× | ||
| 08 | Soul music | Music & Radio | 1.69× | ||
| 09 | Internet & Social Media | 1.68× | |||
| 10 | Microsoft | Technology & Electronics | 1.66× | ||
| 11 | Tradition | Politics & Society | 1.62× | ||
| 12 | Telecommunication | Technology & Electronics | 1.60× | ||
| 13 | Medicine | Business & Career | 1.57× | ||
| 14 | Jazz music | Music & Radio | 1.56× | ||
| 15 | Basketball | Sports | 1.55× | ||
| 16 | Documentary movies | Movies & TV | 1.55× | ||
| 17 | Heavy metal music | Music & Radio | 1.53× | ||
| 18 | Radio | Technology & Electronics | 1.52× | ||
| 19 | Shopping malls | Shopping | 1.50× | ||
| 20 | Reggae | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Tradition | CONSERVATISM | 1.62× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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