A data profile of the people who buy, follow and care about Ethnic groups in India — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 8,368,321 people in India.
Ethnic groups has an estimated audience of 8,368,321 people in India. 37.8% are female, 62.2% are male, average age 32.6. Top brand affinities: Videography, Internet celebrity, Real property, Buddhism, Roman Reigns.
Top brand affinities include Videography, Internet celebrity, Real property, with strongest over-indexing on Videography (2.58× the country average).
Demographically, the Ethnic groups audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Ethnic groups fan in India is more male, around 32.6 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Ethnic groups profile in India.
37.8% are female, 62.2% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 32.6 |
| Estimated audience size | 8,368,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Ethnic groups audience comes from India.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 3.76× | ||
| 02 | Zootopia | Movies & TV | 3.76× | ||
| 03 | Alibaba.com | Shopping | 3.76× | ||
| 04 | Edward Norton | Movies & TV | 3.76× | ||
| 05 | Brazil national football team | Sports | 3.76× | ||
| 06 | Google Analytics | Internet & Social Media | 3.44× | ||
| 07 | Brock Lesnar | Sports | 3.02× | ||
| 08 | Roman Reigns | Sports | 2.87× | ||
| 09 | Videography | Internet & Social Media | 2.58× | ||
| 10 | Bed sheet | Home & Garden | 2.47× | ||
| 11 | FC Bayern Munich | Sports | 2.31× | ||
| 12 | Real property | Home & Garden | 2.12× | ||
| 13 | Mother's Day | Kids & Family | 1.82× | ||
| 14 | Buddhism | Health | 1.72× | ||
| 15 | Al Nassr FC | Sports | 1.72× | ||
| 16 | Knitting | Home & Garden | 1.72× | ||
| 17 | OnePlus | Technology & Electronics | 1.63× | ||
| 18 | Seafood | Food & Beverages | 1.61× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.52× | ||
| 20 | Lunch | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.49× | |
| Tradition | CONSERVATISM | 1.33× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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