A data profile of the people who buy, follow and care about Ethnic groups in France — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 2,314,244 people in France.
The average Ethnic groups fan in France is 40.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Kitchen garden, Dentistry, with strongest over-indexing on Love & Sex (183.74× the country average).
Demographically, the Ethnic groups audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ethnic groups fan in France is balanced, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Ethnic groups profile in France.
54.4% are female, 45.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.1 |
| Estimated audience size | 2,314,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Ethnic groups audience comes from France.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
Where the Ethnic groups audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~500K | 1.31× | |
| 02 | Normandy | ~100K | 1.09× | |
| 03 | Grand Est | ~200K | 1.07× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 05 | Auvergne-Rhône-Alpes | ~300K | 1.01× | |
| 06 | Pays de la Loire | ~100K | 1.01× | |
| 07 | Occitanie | ~200K | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~90K | 1.00× | |
| 09 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 10 | Hauts-de-France | ~200K | 0.98× | |
| 11 | Centre-Val de Loire | ~80K | 0.97× | |
| 12 | Brittany | ~100K | 0.89× | |
| 13 | Corsica | ~10K | 0.89× |
The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 183.74× | ||
| 02 | Christmas Gift | Kids & Family | 21.33× | ||
| 03 | Myspace | Internet & Social Media | 20.00× | ||
| 04 | Winx Club | Movies & TV | 20.00× | ||
| 05 | Big Time Rush | Movies & TV | 20.00× | ||
| 06 | Google Voice | Technology & Electronics | 18.14× | ||
| 07 | Dentistry | Business & Career | 17.95× | ||
| 08 | Broadcasting of sports events | Movies & TV | 16.67× | ||
| 09 | Christmas tree | Kids & Family | 15.97× | ||
| 10 | Kitchen garden | Home & Garden | 15.79× | ||
| 11 | Zoom lens | Technology & Electronics | 13.37× | ||
| 12 | Girl power | Politics & Society | 12.44× | ||
| 13 | New Testament | Politics & Society | 11.86× | ||
| 14 | Hormone | Health | 10.27× | ||
| 15 | Breast Cancer awareness | Health | 10.10× | ||
| 16 | Red Sea | Travel & Leisure | 9.84× | ||
| 17 | Improvisation | Music & Radio | 8.92× | ||
| 18 | Courrier International | News | 4.89× | ||
| 19 | Emmanuel Macron | Politics & Society | 3.09× | ||
| 20 | Ouest France | News | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.05× | |
| Spirituality | BALANCE | 1.86× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.82× |
Ethnic groups has an estimated audience of 2,314,244 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.4% of Ethnic groups fans are female, 45.6% are male, with an average age of 40.1 years.
Ethnic groups fans show strongest brand affinity for Love & Sex (183.74×), Kitchen garden (15.79×), and Dentistry (17.95×) over the country average.
Ethnic groups fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ethnic groups itself, the audience over-indexes on Kitchen garden (15.79×), Dentistry (17.95×), Broadcasting of sports events (16.67×), and Christmas Gift (21.33×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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